0 Preface
The efficiency of traditional personnel file data collection and management is generally low, and personnel file data retrieval is not convenient, so it is difficult to effectively serve the practical work of personnel management. If we keep this status quo, it will inevitably lead to the gradual marginalization of personnel file management, and it is more difficult to attract attention from all aspects. Based on this, we must comply with the development trend of the information age, strengthen the information construction of personnel file management, reasonably innovate the management concept and mode, and promote the efficient development of personnel management.
1. Practical significance of informatization construction of personnel archives management
1.1 It is conducive to improving the effectiveness of personnel files and highlighting the value of personnel files
First, in personnel file management, the use of information technology can optimize service methods, improve the efficiency of personnel file access, effectively protect the original files, change passive services, and provide active services; Second, the unit follows the pace of development of the times, strictly implements the requirements of personnel files, and carries out work on this basis. In order to improve the information development of personnel files, improve all aspects of the system, and provide security for personnel files; Third, optimize and improve the personnel file management mechanism of the unit. When managing and using personnel file resources, try to use scientific, information-based and standardized methods to provide services for the personnel management of the unit. Through the online mode, the personnel department of the company can know the personnel file information in time, so as to provide personnel decisions as soon as possible.
1.2 It is conducive to reducing the cost of personnel file management and ensuring the sustainable development of the work
First, personnel files are processed through the information mode, and personnel files are stored in hard disks, cloud storage terminals or other digital terminals to improve space utilization and reduce management and utilization links, so as to achieve the goal of online one-stop management, achieve the goal of online one-stop service, and reduce management costs; Second, there is a large amount of information related to personnel in the personnel files of the unit, which is of high social value. In the management of archives, information technology can be used to extend the preservation time, prevent its destruction, and provide guarantee for the follow-up work; Third, in the future, the amount of personnel file information will be more and more, and the pressure of personnel file managers will increase, as will the workload. In addition, the traditional paper management mode will inevitably affect the work efficiency. According to the current era background, it is necessary to introduce information technology in this field.
1.2.1 Information construction content of personnel files
(1) Digitization of paper, film and other personnel files
For information on carriers such as personnel files, the process of converting analog data into binary code that can be read and written by computer or represented by 0 and 1 is digitalization. Through digital processing, the digital information of personnel files is stored in the storage medium or transmitted through the network. After digitization, it can also be further systematized, organized into a digital information database of personnel files with an orderly structure, and play a role in computer aided management. The digitalization of personnel files has many contents, mainly including two parts, one of which is the file retrieval tool, the other is the full text of the files. In some cases, it is also possible to digitize the physical archives of cadres and workers or digitize some of their contents on the basis of the current "cadre archives digitization software";
(2) Digitalization of digital archives
After hand digitization of personnel files, they can be converted into images with higher definition or other multimedia data, so that they can be stored on digital information carriers, such as disk, solid state disk and magnetic tape, and become digital file files. Whether it is to process, count and analyze the information in personnel files, if computers are to be used, first of all, the digitized digital file information, mainly based on images, should be transformed into content data, which is called personnel file datalization. After digitization, for the generated digitized personnel files, computers can be used for statistical analysis of data, so as to achieve knowledge services, realize knowledge sharing, and promote the informatization development of personnel files;
(3) Establish personnel file database
After the content is digitized, it is also necessary to extract and integrate multi-source heterogeneous multi-source data, define structured data, and determine unstructured data. Next, it is necessary to clean all the data, and finally establish and improve the personnel file database based on the selected database;
(4) Establish the personnel file data directory
The establishment of the root directory refers to the restoration of the original personnel file retrieval tools by referring to the description rules and cataloging rules of the personnel file, and at the same time referring to the Chinese Document Cataloging Rules formulated by our country. The principle of convenient retrieval and query is followed to finally obtain a detailed, simplified and complete personnel file data-driven directory.
2. Common deficiencies in informatization construction of personnel file management
2.1 The digitization process of personnel files is slow
In China, the application of information technology to personnel file management started late, which makes the development process of personnel file informatization in many units relatively backward, and the application of information technology software is also relatively backward. On the one hand, the lack of available digital and information software and hardware has led to difficulties in the transformation of personnel file management from traditional mode to modern information mode. Some units are not equipped with software and hardware facilities and equipment for information management of personnel files, which makes it difficult to quickly and effectively convert traditional paper personnel files into digital electronic files; On the other hand, there is a serious shortage of talents in personnel file information management. In recent years, the number of personnel files has been increasing with the development of the unit, so how to deal with these increasing files efficiently is also an important issue that modern personnel file managers need to think about and study;
2.2 Inadequate personnel file information construction system
At this stage, some units have not established sound and reasonable norms and systems for the informatization management of personnel files, and there are many problems in the implementation of specific work, such as unclear work process, unreasonable work content and responsibility arrangement, which lead to the inability to move forward the informatization construction of personnel file management rapidly and efficiently. From the perspective of specific analysis, first of all, because the top-level design is not perfect and the specific planning and ideas for information management are not clear, the management personnel did not establish a correct and scientific thinking and understanding in order to carry out information file management. For example, in which format should personnel files in different forms such as pictures, audio and video be saved; How to carry out effective division of duties in the informatization construction of personnel archives management; What standards should be achieved in the informatization construction of personnel archives management has not been fully reflected in the system specifications; Secondly, there are loopholes in the security of personnel file management, which makes the security risk of file management rise, and is not conducive to the promotion of information management. At the current stage, the unit pays more attention to the utilization of personnel file resources, but neglects the safety management, so the file safety management can not be guaranteed. Security technology means and archive management measures are lack of scientificity, and encryption management measures have not been implemented for personnel archive information database. At the same time, digital watermarking and key technologies have not been used to do encryption management well. Personnel files were not backed up in a timely manner, resulting in some files could not be recovered due to the impact of illegal encryption;
The Ministry of Education further clarified the task of counselors in the employment guidance work of colleges and universities in the Regulations on the Construction of College Counselors Team issued in 2017 - "actively carry out employment guidance and services, provide students with efficient and high-quality employment guidance and information services, help students establish a correct concept of employment, and guide students to the grassroots, the west, and the most needed places in the motherland to make achievements". In view of the difficulties and challenges in the current employment situation, as a guide for students, counselors should comprehensively analyze the current situation of students' employment and find effective countermeasures to truly help students solve their employment difficulties.
1、 Employment Trend of Journalism and Communication Majors
（1） Broaden employment channels
With the comprehensive deepening of reform and the deepening of the reform of "decentralization, regulation and service", innovation and entrepreneurship are booming, and the optimization and upgrading of modern industries have promoted the diversified development of college students' employment, which mainly presents the following three trends. First, broaden the scope of employment. The demand for new media communication from all walks of life has objectively created a diversified environment for the employment of journalism and communication majors. Publicity planning posts in various enterprises and institutions have increasingly become the main source of attracting graduates. In addition, various new industries have sprung up like mushrooms. "Internet+", cloud computing, intelligent AI interaction and other technologies have been continuously updated, and more new technologies have emerged in an endless stream. In addition, the preferential policies issued by the state, such as tax relief, financing guarantee, interest reduction and exemption, have greatly helped small and medium-sized enterprises improve their innovation ability and professionalism, and college students' employment choices have become diversified.
Second, the number of policy posts has increased. Influenced by the epidemic of Neocoronal Pneumonia, the unemployment risk of some industries and some groups has increased, and the pressure of stabilizing employment and ensuring employment has increased. The Ministry of Education, together with the Ministry of Human Resources and Social Security, the Central Committee of the Communist Youth League and the Organization Department and other relevant departments, has comprehensively increased employment projects such as "three supports and one support", "Western Plan", and research assistants, so as to stabilize the "basic market" of college graduates' employment by taking advantage of the absorption of policy posts.
Third, the awareness of innovation and entrepreneurship of graduates has been enhanced. Encouraged by the national policy of "mass entrepreneurship and innovation", the innovation and entrepreneurship policy has been gradually improved, and a series of innovation and entrepreneurship activities and innovation and entrepreneurship driving platforms have emerged, such as the "Internet+" Undergraduate Innovation and Entrepreneurship Competition held annually by the Ministry of Education, the construction of the "Qinchuangyuan" innovation driving platform in Shaanxi Province, and the Silk Road International Industry University Research Cooperation Conference Platform. These competitions and platforms have stimulated college students' innovation and entrepreneurship awareness, It has improved the creativity of college students and has become one of the important channels for college students to obtain employment through entrepreneurship.
（2） The employment situation is generally severe
Due to the continuous impact of the epidemic, the global economic recovery is weak, and the external environment is severe and complex, which inevitably affects the economic and social development of China and has a great impact on employment. The employment situation is not optimistic.
From a macro point of view, the total employment pressure is large. The number of college graduates in 2022 will reach 10.76 million, an increase of 1.67 million on a year-on-year basis. The number of graduates will break through the ten million mark for the first time, and the scale and number will reach a new record high.
From a micro perspective, the epidemic situation of New Coronary Pneumonia, the international situation, trade conflicts and other factors will also continue to affect China's total employment and industrial layout. In the context of the normalization of epidemic prevention and control, some small and medium-sized enterprises have difficulties in operation. Therefore, in order to save employment costs, they have to reduce or stop recruiting new employees to maintain normal operation. At the same time, the current domestic epidemic situation is repeated. The double pressure of the "double superposing" of the former unemployed students of 2021 and the graduates of 2022 has led to the continuous increase of the total employment of college graduates, making the pressure on the total employment of college graduates continue to transmit backward.
（3） Employment outlook tends to be conservative
According to the Survey Report on the Employability of 2022 College Students released by Zhaopin Recruitment, 50.4% of 2022 college graduates chose to work in a company, down 6 percentage points from 2021, while the proportion of freelance (18.6%) and slow employment (15.9%) increased by 3 percentage points from last year. The employability of graduates majoring in journalism and communication is generally similar to the survey report on Zhaopin recruitment. The reason for the "slow employment" phenomenon is that graduates lack a correct understanding of the employment situation and do not change their employment concept. The main factors affecting the employability are as follows: First, students majoring in journalism and communication have a weak sense of independence, and their family economic level is higher than the average level. Parents can support students to work at home for a few years, It can also provide sufficient financial support for students to find jobs, eliminate risk costs, and wait for students to study abroad and seek employment and entrepreneurship opportunities; Second, the graduates of journalism and communication majors have high employment expectations, their demands and perceptions of salary levels, career planning and career development, and their idealistic imagination of employment prospects; Third, the demand for jobs within the system of journalism and communication graduates has increased. With the increase of uncertainties and unstable factors, their employment concepts tend to be conservative, and most of them choose full-time civil servants or public institutions to prepare for examination, leading to further reduction of employment channels.
2、 Employment Status of Journalism and Communication Majors
（1） The training of journalism and communication professionals is not well matched with the demand for jobs
With the development of science and technology and the increasing demand for mass media, the way of information dissemination has undergone rapid changes, the threshold for obtaining information has been greatly reduced, and the development prospect of the news media industry is good. However, affected by the epidemic situation and the transformation of the news industry, the employment absorption capacity of the news media industry has decreased year by year. At the same time, the journalism and communication industry has a high degree of employment tolerance and a low employment threshold. Graduates of Chinese majors and even science and engineering majors with excellent writing skills can also engage in news media work, which has squeezed the employment space for graduates of journalism and communication majors.
From a macro perspective, with the arrival of the era of financial media, various new media technologies continue to emerge, and the talent market also undergoes many subtle changes, requiring more high-quality talents. Under such a background, journalists need to be able to comprehensively deal with all kinds of work and situations when gathering and editing news, and also need to have a comprehensive understanding of various new media technologies and communication methods. Therefore, in the era of media integration, students majoring in journalism and communication must constantly enrich their professional knowledge and improve their competitiveness under the demand of communication employment, so that they can stand out in the severe employment market and promote the practical teaching level of journalism and communication in colleges and universities to reach a higher level.
From a micro perspective, although the training institutions of journalism and communication have found changes in the demand of the media market, they lack in-depth research and effective response, which is mainly reflected in the following three points.
First, the training of journalism and communication professionals did not meet the requirements of the new media era. In recent years, the positions with strong market demand are only related to the Internet and new media. The professional threshold for these positions is low, and many students of other majors are competent. However, the training unit did not effectively integrate resource advantages according to the actual situation, which led to the serious aging of the teaching staff, backward teaching content and outdated teaching methods, so that graduates found themselves lack of competitive advantages when they were employed, and fell into the dilemma of "unemployment upon graduation", which to some extent exacerbated the situation of "talent surplus" in the employment market.
Second, traditional media are undergoing industrial restructuring. With the arrival of the new media era and the continuous upgrading of the industry, the demand for jobs in the traditional media industry has been greatly reduced, and these jobs generally adopt flexible employment mechanisms, with relatively low salary and great mobility. Because they did not receive employment guidance in this field in the early stage, students did not understand the general environment of the industry. After one or two years of employment, they became accustomed to the bad ecology of strong work mobility, and finally lost the mentality of long-term engagement in the media industry, so they had to change careers to engage in other jobs.
Third, colleges and universities have insufficient understanding of "pan media employment". Luo Zhenyu, a senior media person, believes that in the Internet era, the Internet has broken the barriers of time and space by taking all the traditional media bearing information on a new basis. This view is another interpretation of pan media employment. With the rapid development of new media, the operation of traditional media is declining, and layoffs and salary cuts occur frequently, leading to graduates of journalism and communication majors no longer have expectations for traditional media posts. In the questionnaire of "the main reason for the slow employment of media college graduates", 26.67% agreed that "the professional theory and skills mastered do not match the job demand". The demand of graduates majoring in journalism and communication to seek "pan media employment" in the editorial posts of Party and government organs, state-owned enterprises and public institutions, news publicity and new media other than all kinds of news media has increased year by year.
At present, the "pan media employment" that has been recognized by the domestic and foreign journalism education circles has become an important trend for journalism and communication majors to obtain employment. Laramie Taylor, associate professor of communication at the University of California Davis, said that news educators should not only cultivate content producers, but also have the responsibility to cultivate students' media literacy, so that students can become excellent media consumers. Professor Zhang Kun of Huazhong University of Science and Technology pointed out that journalism and communication education and discipline construction are facing severe challenges. "Under the new social form and communication environment, what kind of knowledge and ability specifications can meet the needs of media talents has become the first issue that journalism departments in colleges and universities must consider". Ma Ling, the founder of the famous We Media "Mimeng", is a typical case. After graduation, Ma Ling worked in Southern Metropolis Daily for more than ten years and finally became the chief editor. But in 2015, she resigned and founded "Mimeng". In just two years, she gained more than 13 million fans across the network. Each article of "Mimeng" and its public account can reach "100000+" and "1 million+", which can be called the "top stream" of the Internet. The success of Ma Ling's transformation and entrepreneurship is related to his years of experience in traditional media and the accumulation of interpersonal resources. It can be seen that under the trend of pan media employment, the main body of the market is not professional talents, but composite talents.
（2） The employment guidance in colleges and universities lacks effective support measures, and the professionalism needs to be improved
In recent years, the initial employment rate of graduates is an important evaluation indicator in the discipline evaluation, the inspection of the promotion of employment work in colleges and universities, and the evaluation of teaching quality. Therefore, some colleges and universities carry out employment guidance only to improve the employment rate and obtain good evaluation in the discipline evaluation, which does not really help students. In 2020, the Notice on the Typical Problems of Some Places and Units Not Fulfilling the Requirements for Stable Employment and Ensuring the People's Livelihood in the Seventh Major Supervision of the State Council revealed that unreasonable restrictions were set and the employment threshold was deliberately raised in the process of promoting the employment of college graduates, leading to a series of policies and measures issued by the state not being implemented in place. The reasons for the above problems are mainly the following three aspects.
First, the effectiveness of students' employment guidance is not strong. According to the requirements of the Ministry of Education, colleges and universities have set up courses such as career planning for college students and employment guidance for college students, but in the teaching process, the teachers of employment guidance courses are mainly part-time teachers, lacking systematic and professional teaching, and the content of textbooks has not been updated in time according to the current situation of the employment market, and the significance of employment guidance has not been considered from a deeper level. Such teaching is just a book based teaching, It can not play a role in guiding students' employment if it is not combined with reality. In addition, the employment guidance courses in colleges and universities are mainly public courses, and the number of students is generally more than 100. It does not take into account the different ways of thinking, professional abilities, knowledge levels, and career planning of students. It is impossible to guide students to plan their careers in a targeted way, resulting in the lack of personalized development of students.
Second, the employment guidance departments in colleges and universities are not solid enough in implementing the talent introduction policy, unemployment assistance policy, entrepreneurship support policy and other publicity work. Although most colleges and universities have set up employment guidance departments at present, the employment guidance departments only focus on the students who are about to graduate. They lack guidance for students in the whole process of employment, lack guidance for career planning of junior students, and even if there is guidance, the content is relatively narrow, ignoring the cultivation of students' employment concept and thinking.
Third, the employment work is only promoted by the employment guidance center, which has not formed a joint force in all functional departments of the university. The education, human resources, social security and other functional departments manage the employment of college graduates by sections and regions, which makes it difficult to effectively integrate employment funds, employment services and other resources, resulting in a waste of resources, and can not let graduates really enjoy some preferential policies.
（3） The structural contradiction of employment is prominent, and the quality of employment is not high
At present, there are serious structural contradictions in the employment of journalism and communication majors, which are mainly reflected in the following three aspects.
First, the contradiction between the supply of human resources and the demand for jobs. On the whole, although there are many jobs, the market supply and demand match is not high. In most regions and enterprises, there has been a shortage of skilled workers, skilled workers and new-type talents. Colleges and universities focus on teaching students theoretical knowledge, and there are very few courses for training practical ability, so there are too many skilled talents among the graduates, and only a small part of them are skilled talents, especially for journalism and communication majors of liberal arts. However, there is less demand for academic talents in today's society, and the talents needed are mainly technicians with strong practical ability. Due to the lack of professional skills, students majoring in journalism and communication can not obtain employment at a high level or at a low level, which leads to prominent structural contradiction in employment.
Second, the contradiction between the expectations of workers and the cost control of employers. Although the overall employment situation of graduates majoring in journalism and communication is good, due to the decline of traditional media, pan media employment has become the mainstream. Most of the students are engaged in media related work, not professional counterparts. Therefore, when students majoring in journalism and communication see the gap between the actual employment situation and the employment expectation, they are prone to psychological gap. Many students said that when they first entered the university, they had the ideal of journalism and wanted to become a journalist, but when they were looking for a job after graduation, it was difficult to find the right job because of the gap in reality. Not only that, even if they find jobs, most journalism and communication majors' first jobs are in small media companies or MCN companies with low salaries. There is a big gap between the reality and the news ideal. In this case, most students think that the development prospect of the employer is relatively small. They quit their jobs in just a few months and changed to another one. The industry has a lot of liquidity, which further increases the instability of the employment environment.
Third, the imbalance between the central and western regions of graduate employment units. At present, China is changing from the era of total population dividend to the era of structural talent dividend. The number of people aged 15-64 who are working age has reached its peak in 2011. Since the reform and opening up, the era of rapid economic development supported by labor advantages and export advantages has gradually passed. With the reduction of labor force and the rise of labor cost, China's economy has begun to transform, and the future economic development and talent development are inseparable. Since 2020, Xi'an, Shijiazhuang, Zhengzhou and other provincial capitals have launched the "zero threshold" settlement policy. Taking the 2022 graduates of journalism and communication major from a provincial university in Xi'an as an example, among the employed students, 49% choose to work in Xi'an, 30% choose to work in Beijing, Shanghai, Guangzhou or the eastern coastal cities, 19% choose to return to their hometown in the central and western regions, and 2% choose to work at the grass-roots level in the west. It can be seen that college students have a strong regional tendency in the process of career selection.
3、 Employment strategies for students majoring in journalism and communication from the perspective of counselors
（1） Guide students to establish a positive outlook on employment and solve students' ideological problems
The Regulations on the Construction of College Counselors issued by the Ministry of Education specifies the job responsibilities of counselors in students' career planning and employment and entrepreneurship guidance, which can be summarized as actively carrying out employment guidance and services, providing students with efficient and high-quality employment guidance and information services, and helping students establish a correct concept of employment. This requires that counselors should highlight the guidance of ideological value when conducting career planning and employment and entrepreneurship guidance for students. They should not only solve practical problems, but also solve ideological problems from the root. Only in this way can ideological and political education be more targeted, effective, attractive, persuasive and infectious. To solve students' ideological problems, we can start from the following two aspects.
First of all, we should guide students to establish a correct concept of employment. Employment is the foundation of people's livelihood. The employment of college graduates relates to the overall situation of implementing the strategy of strengthening the country with talents and building a well-off society in an all-round way, to the vital interests of the majority of graduates and their families, and to the stability of the whole society. In recent years, due to the severe employment situation, the phenomenon of "slow employment", "slow employment" and even "gnawing at the old" of students has occurred repeatedly. In this regard, counselors should change students' wrong employment concept and make them establish a correct employment concept. Counselors can conduct simulated workplace and simulated interview to let students feel the workplace atmosphere in advance. For individual "households with difficulties in employment", counselors can educate students to transform what they have learned into what they have used in addition to textbook knowledge through heart to heart talks. Through simulated workplace and practical teaching, students can simulate real employment scenarios, improve their professional knowledge and skills, and strengthen the psychological construction of the workplace. The counselors can also educate and guide the students to establish a correct concept of employment through league classes, "three meetings and one lesson", lectures for outstanding graduates and other ways, especially to encourage students to carry forward the lofty spirit of hard work and dedication, and to make contributions to the grassroots, the west, and the most needed places of the motherland.
Secondly, we should strengthen the guidance of value orientation and guide students to establish a firm position. Journalism is the "mouthpiece" of the Party and the people. As future news propagandists, students majoring in journalism and communication shoulder the important task of reflecting and guiding public opinion. Moreover, in the actual recruitment work, the employers in the news media industry will support the leadership of the Party, adhere to the position of the Party and the people, and adhere to socialism with Chinese characteristics as the primary conditions. Therefore, counselors should make full use of class meetings, theme group days, and party classes to carry out various forms of value oriented leading activities, educate students to deeply study and understand the requirements of the Party for news and public opinion work, guide students to deeply understand the profound connotation of adhering to the correct political direction, public opinion orientation, news ambition, and work orientation, promote the theme, release positive energy, and become journalists trusted by the Party and the people.
（2） Improve the quality of employment guidance and help students solve practical problems
Ironmaking needs to be hard, and counselors should improve the professional level of employment guidance. First of all, counselors should learn and master the basic skills of career counseling and employment and entrepreneurship guidance, learn psychology, pedagogy and sociology, and improve the knowledge level and ability in many fields. Secondly, counselors should strengthen the ability of analysis and research, and be able to analyze the employment prospects and current employment situation of the journalism major from all aspects and multiple perspectives in combination with students' work experience and actual conditions, broaden the channels for obtaining information, improve the ability of comprehensive analysis and processing of information, and better provide professional guidance for students' employment and entrepreneurship. Finally, counselors should pay attention to changing with the situation and changing with the times, adjust the ideas and methods of students' daily management and employment guidance according to the changes in the employment situation, and integrate employment guidance into daily student management.
In addition, counselors can carry out employment guidance in the language and form that students like. With the innovation of new media technology, the sources of employment information are more diversified. For example, counselors can use the "National 24365 University Student Employment Service Platform" promoted by the Ministry of Education to carry out in-depth employment guidance; You can use the "two micro and one end" to push online articles, analyze industry trends, and let students understand the employment prospects of journalism and communication majors; We can send recruitment information to students in a timely manner through the class QQ group, strengthen communication with students, understand students' employment status in a timely manner, and carry out employment guidance in multiple ways. In addition, counselors can also build bridges, promote exchanges and cooperation between employers and training units, organize exchanges and discussions between employers and professional teachers, let news communication educators understand the real needs of the industry, and force colleges and universities to carry out news communication education reform.
（3） Strengthen the guidance of employment in the whole process, inspire students to consciously enhance their core professional competitiveness
From the beginning of students' enrollment, counselors should give full career guidance.
For example, for freshmen just entering the university, counselors can guide students to understand the professional positioning of journalism and communication and the employment development prospects of the media industry, so that students can have a preliminary understanding of the future career development; In the second and third year of college, counselors can guide students to formulate career plans, evaluate their career plans, and timely adjust their employment direction; At the job seeking stage of the senior year, counselors can analyze the employment situation and help students analyze whether to continue their studies or find jobs.
While carrying out employment guidance, counselors should also help students understand the development trend of the industry. With the rise of emerging media, the main body of news communication tends to be civilian, the media carrier tends to be personalized, and the means of communication tends to be social. Traditional media management has fallen into an unprecedented predicament. Nowadays, the requirements of the job market for graduates are no longer just about professional knowledge and skills, but more about the comprehensive ability and quality of students. According to the reality, counselors should educate and guide students to understand the needs of the employment market, so that students can realize that employers' requirements for graduates are no longer just about academic achievements, but more about comprehensive quality. Counselors can invite graduates and enterprise HR to exchange and share their workplace experience through class meetings, theme education, lectures and other ways, so that practitioners can tell the most real industry ecology and career development prospects, so that students can understand the core competitiveness of the workplace - not stop mastering professional knowledge, but ignoring comprehensive quality.
4、 Conclusion
Counselors are the backbone of employment work in colleges and universities. Under the severe and complex employment situation of journalism and communication majors, they play a key role in the process of students' employment. Counselors should integrate employment guidance into daily ideological and political education, strengthen the whole process of employment guidance, guide students to establish a correct outlook on employment, cultivate students' comprehensive quality, make them have lofty news ideals and pragmatic employment ideas, combine personal destiny with national destiny, and contribute more to promoting high-quality social development.