1 ????????????????
1 Fujian province expressway service area management status analysis
1.1 ???????
The present situation of 1.1 management
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(1) of management. In December 15, 1997, the first in Fujian province highway Xiamen Expressway opened to traffic, traffic mileage of 81.4 kilometers, there is only one service area. With the continuous development of highway construction by the end of 2009, the province's highway mileage of 2000 kilometers, built service (parking) zone up to 50 to 50, has been built to service (Park) district covers an area of 5000 acres, the largest area of Tianfu service area service area of 2000 acres, the smallest of the parking area for cloud light the parking area is 20 mu, the average area of 100 mu, a total investment of 1934000000, two of the service (stop) the average distance of about 37 km interval.
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(2) management model. One is based on the "who investment management" principle, by the owners or contractors responsible for highway construction and operation, such as the sea line, Shen Fuquan sections of Quan Xia period, Xiamen Zhangzhou section; one is to take the cooperation mode of investment operation of the establishment of the company, by the highway owners units were commissioned which developed by the company or any other a subsidiary of Sinopec Fujian company jointly funded joint according to certain shares than the establishment of the company, responsible for road service (parking) investment and construction management area, and according to the contract will be pre road "three links one ping" fee to lease fees form year after year returned to the expressway owner, mainly in Funing Zhangzhao segment, segment the Beijing Fuzhou, Fujian section, Pu Nan Duan, long long. In the specific mode of operation is based on foreign contracted project management mainly, supplemented by self.
1.2 ???????
Analysis of 1.2 management
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(1) facilities are basically consistent, the potential benefits of mining deep. Hand is the province most service area not development of idle land, the function of each service area single, simple project, the scope of business is basically the same, except for the gas station, restaurant, supermarket, seldom develop other services. On the other hand is the service area of the set functions and business uniform, but the procurement, sales, personnel, facilities and act of one's own free will, and location and spacing on the part of highway service area is not reasonable, have made tremendous waste of adult property configuration.
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(2) managers still need to enrich, to improve overall quality. Each service area is only equipped with 1-2 managers, engaged in too few management personnel, the lack of high-quality professional management staff; management personnel quality is relatively low, the cognitive degree on the operation of the project is not enough, the management is lack of independence and flexibility; although the system constraints, but poor, efficiency is not high, especially the lack of a good incentive system, can not give full play to the initiative of employees, many times can we correctly understand and consciously implement the company management system, resulting in the high rate of work mistake. Other reasons causing the service area management lacks lies in the service area, and levy the aspect compared, rank and income benefits gap; service area management level to improve as soon as possible, it is difficult to create a good social and economic benefits.
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(3) the actual operation status of monopoly, the overall low price cases. In expressway service area catering, accommodation, shopping, communication, gas, automotive repair and other business projects mostly adopt contracting method, since the company by personnel on the expressway, only gas, in the service area dining and consumption, the actual business units within the service area in a monopoly position, there are "sell what what to buy.", "for what eat what" exclusive sale idea, thought not from "focus on customer needs", grasping management, engage in business, raised the quality and level. Management of the arbitrariness, contrary to the laws of the market, the obstacles to the development of the service area. The service area of commodity price higher than the market, while the service quality is lower than that of the ordinary business premises fact reduces the passengers satisfaction, so that consumer behavior in service area to minimize the subjective.
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Development of expressway service area 2 view of the Hercynian construction
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Service area service area development theory of development, its prospect and the scale is limited, out of service area, service area development problem to examine from the larger perspective, the more help to the development of service area, to win in the competition, not only to keep pace with the times, more must be forward-looking. The author thinks that, with the rapid development of Hercynian economic increase, Hai Xi Lu network density, function, orientation and management mode of expressway service area will also be adjusted accordingly.
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(1) the transition from rest function to the leisure function, the business scope is more abundant. There is no denying the fact, people choose to travel the main purpose of expressway is arrived at the destination as soon as possible. But along with the people of the quality of life for the improvement and development of self driving tour, drivers and passengers to stay in the service area of the time will be extended. The quality of the goods will be within the service area is greatly improved, operating varieties will be more personalized and local characteristics, the unique local fruits, herbs, and other crafts will be the focus of the service area sales. The service area catering services will be more abundant, with local characteristics, Food snacks will become operational focus, chain operation in high-end restaurants will emerge in the service area, meet some ZiJiaYou and high-end business needs; service area will also provide advocacy service for local economy and tourism, tourism promotion role play.
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(2) the transformation from the supporting facilities for the logistics park, node a more prominent role. The rapid development of modern logistics industry will change the direction of the operation part of the service area. Flow and logistics flow not only exist on the highway, and business flow, information flow, financial flow, culture flow, therefore, highway suitable modern circulation industry development with the business flow, logistics, information flow and capital flow as the standard. At present, many logistics transfer station located in the adjacent suburb of high-speed entrance, and out of the city of goods are firstly passes through the center of the distribution and then enters the highway network distribution. The logistics means in highway network outside will increase the import and highway logistics time. With the development of modern logistics industry, the service area of land resources, unique location advantage and the advantage of logistics information network will make the logistics distribution center gradually to the expressway service area transfer and the rapid formation of highway freight system, made in the expressway service area logistics transit into a trend.
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(3) from monopoly to chain management changes, service brand more popular. On the one hand, as China's car ownership is increasing, highway traffic rising, into the service area of cars and people on the increase; on the other hand, more and more business model current service area people for the single function, low price more unhappy. There are unlimited business opportunities this contradiction between high levels of demand and low quality of service, it is bound to trigger a change in the expressway management mode; chain operation as change the contradiction, a business model to realize the transformation into the expressway service area. Can foreknow, some chain operation, chain operation Econo Hotel, restaurants and leisure entertainment brand chain operations, will be in service area of expressway service area, to speed up the pace of brand construction, improve service quality and image of the service area.
3 ???????????????
Thoughts on the construction of 3 correctly grasp the historical opportunity of Haixi
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Fujian Haixi construction "several opinions of the State Council issued" support, for the Fujian province expressway development provides a very rare opportunity, Fujian's rapid economic development, will bring about sustained and stable growth of the traffic can flow into the highway, it also provides a broader space for development will service area of highway in our province.
3.1 ???????????????????????
3.1 to ensure the sustainable and stable development of business enterprises must formulate scientific development plan
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Strategic planning is crucial to the development of the company, for resource type enterprise is concerned, it is particularly important. In the resource becomes less the case, how to maintain sustained growth of enterprises, is indeed must face and thinking subject. The company's core business is the service area of the business, how to make full use of various resources to create maximum benefit for the service area is the priority among priorities of business development, to this due and sober understanding.
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(1) the science to determine the service area management mode. Service area of freeway management should use self-supporting and franchising business (the way of the combination of foreign contract). This approach has two meanings: one is the overall outsourcing service area for all projects, two is the service area of main business operated by the company, some of the more difficult to control projects (such as auto repair etc.) outsourcing. According to the Hercynian highway network planning, the province will have 112 of the service area, service area all these investment companies by the business is not realistic. Therefore, desirable way is to select the conditions for its own good service, foreign contracting the rest. As for the outsourcing service area, according to integrated management requirements, unified brand and logo, uniform service standards, unified external image, make full use of social resources, maintain the overall image of the company, reduce the company's investment risk.