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Along with our country occupation education in-depth development and occupation colleges and enterprises to carry out deep-seated needs of school enterprise cooperation of higher vocational college students, enterprise culture and education becomes more and more urgent and important. But, the current many vocational colleges because of various reasons still did not pay more attention to the enterprise culture and education into teaching, there are many problems caused the students to enter the enterprise after employment.
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"The higher occupation colleges must adhere to people-centered education, moral education first, the morality education as the basic task, attach great importance to the students' occupation moral education and legal education, attach importance to cultivating students' integrity quality, professionalism and sense of responsibility, law-abiding consciousness, cultivate a batch of high-quality skilled talents." The document clearly pointed out that the higher vocational colleges to cultivate talents should not only have a solid professional skills, but also have a profound occupation accomplishment, to a combination of the two. Therefore, the enterprise culture education should be referred to the important agenda during the teaching of Higher Vocational College Students in school development. How to select the enterprise culture and education content, adopt what kind of method to carry on the enterprise culture and education, how the enterprise culture education and occupation accomplishment is the fusion of the occupation education, must pay attention to, but also an important issue be imperative.
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Present situation of higher vocational colleges, enterprise culture and education
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According to the survey, many higher vocational colleges students graduate and enter the enterprise after although has the professional technical ability strong, but there are all sorts of bad phenomenon: some graduates think the enterprise line work tired, work negative coping, even late and leave early; some graduates into the enterprise too low wages, frequent job hopping; some graduates work persist in one's old ways, the lack of cooperation with colleagues such as communication ability. All in all, are examples of these students occupation moral quality poor, lack of integrity, professionalism, sense of responsibility, team spirit and law-abiding consciousness. In essence, reflects the lack of enterprise culture during the period of school education and occupation accomplishment. Judging from the current situation, some occupation colleges has attracted attention on the problem of the enterprise culture, enterprise culture and education activities are also carried out on during the period of school students. Overall, higher vocational colleges to carry out the enterprise culture education mainly have the following several ways: one is the combination of "enterprise culture and education development and employment guidance of university student occupation career" embedded content in student enrollment; two are elective courses related to the enterprise culture; three is the enterprise concerned please leadership and technical backbone to the school introduced the enterprise culture the lecture format; four students through the engineering alternation or practice, let students experience the corporate culture in practice.
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The above several corporate culture forms of education, the students to understand the enterprise, familiar with enterprise culture can play a certain role. However, these several forms in the introduction of some theoretical knowledge, some just to the enterprise culture imagery interpretation, some can only make the formation of local understanding of enterprise culture of students, there are different limits. Occupation literacy need to cultivate certain cultural atmosphere by occupation, therefore, into the enterprise culture education in higher vocational education, is a culture and an important way to improve students' occupation accomplishment. How to organically integrate education and students' enterprise culture occupation literacy training together, make the student in the school period always put the professional knowledge learning and enterprise culture education organically, so as to achieve the state get along swimmingly with each other, thus making them when he graduated to the enterprise culture can have a comprehensive understanding, has the enterprise need occupation accomplishment, adaptation enterprise's post demand, from the point of view of occupation universities need to improve the understanding of the height of the enterprise culture, take the feasible strategy, the enterprise culture and education organically integrated into the whole process of teaching.
Two, the connotation of enterprise culture and education content selection
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Since twentieth Century 80, set off a wave of corporate culture craze in the world. Based on domestic and overseas research results, the enterprise culture at least includes three aspects: one is the spirit of enterprise, two is the concept of value, the three is ethics and code of conduct. Based on summarizing the research results of domestic and foreign scholars and business practice, the author thinks: enterprise culture refers to the enterprise gradually formed in production and business activities in the process, the sum of the enterprise staff work closely together to achieve business targets business philosophy, the spirit of enterprise, value concept, code of conduct, ethics and all employees of the business sense of responsibility, sense of honor and other elements.
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The general research thinks, the enterprise culture has its own unique function: guiding function, coherent function, constraint function, incentive function, fusion function, radiation function. The enterprise culture to the enterprise, effect is very big. Professor John Kurt and Professor James Heskett of Harvard University American in-depth study of the correlation between the long-term operating performance of the enterprise culture and the enterprise, one of them study data the conclusion is: according to the enterprise culture to the enterprise long-term business performance has a significant role, attention at all levels of management personnel of the art of leadership company, its business performance is far better than those without corporate culture company the characteristics of the. Therefore, the enterprise culture has the effect of play a decisive role to the survival and development of enterprises.
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From the point of view of occupation colleges for students training objective, enterprise culture and education content is mainly through the enterprise culture education to cultivate and improve students' occupation accomplishment, living and working in the students' daily learning,, through various channels and methods, the enterprise business philosophy, the spirit of enterprise, value concept, code of conduct, ethics and members of the business sense of enterprise responsibility, sense of honor and other elements to instill in students, in order to make the students during the school can have good occupation accomplishment, which integrates the enterprise make full preparation for students' employment, and adapt to the enterprise. Therefore, the choice of enterprise culture education is the main content should focus on the following aspects:
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1 business philosophy. Business philosophy is the guiding ideology of enterprise performance, refers to the enterprise according to their production targets, production conditions, production technology level set by the enterprise operation and management of a basic assumption and the advantage of science and technology, the direction of development, common belief. The guiding thought often decides the enterprise production and management methods, has great strategic significance for the survival and development of enterprises. Carry out enterprise management philosophy of education to students, so that students can request the nature of enterprises, enterprise operation and enterprise to the quality of the staff to understand.
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2 the spirit of enterprise. The spirit of enterprise is the enterprise advocate the management of the guiding ideology and the staff has in all aspects of production, life common attitude of mind, realm of thought and the pursuit of ideal. The spirit of enterprise reflects the enterprise a kind of inner quality and the pursuit of. For the spirit of enterprise education for students, to enable students to understand the enterprise to the staff thought, morality, behavior and other aspects of the request, so that they can strengthen a school during the occupation accomplishment aspects of culture consciousness.
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3 values. The value concept refers to the enterprise plays its role in the economic and social development, the role of positioning and the staff on their own play in the survival and development of enterprises in the value orientation, the pursuit of value, value standards and guidelines for the view. Values education for students, students can improve the integrity of the quality, dedication, sense of responsibility, team spirit.
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4 behavior standards. Code of conduct is the constraint condition of the provisions of the corporate employees must follow and obey, mainly refers to the enterprise's rules and regulations, rules and operation standard. Behavior criterion education for students, to enhance their ability to restrain the behavior and abide by the rules and regulations of the enterprise consciousness.
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The 5 code of ethics. Ethics is the relationship between man and man to point to social member must follow the code of conduct. For moral education of students, improve students' non concepts and wicked discrimination ability, in order to facilitate students to revere life, caring for others, advocate virtues in daily behavior, become a moral, intellectual, cultural, the ability of the qualified citizens and occupation of people.
6 business sense of honor. Business sense of honor is refers to the staff of the enterprise reputation of love and honor for the enterprise to create a sense of responsibility. The students sense of honor education, training students to have the spirit of dedication and strengthen the students' study hard at school and professional technology, after the reform and development of enterprises build up establishment responsibility consciousness.
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Through the above aspects of education, to enable students to increase the number of students on the corporate culture of identity, consciously promote the occupation accomplishment. In addition, guide and educate the students to strengthen professional occupation and occupation moral behavior in the professional learning, to the forefront of the industry standards to students, to lay a good foundation for students to graduate smoothly to work.
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Three, to carry out the enterprise culture and education strategy
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Higher vocational colleges to carry out the enterprise culture education to the students, can be a variety of ways to, through a variety of. From the point of view of occupation education experience of developed countries and establish the modern occupation education system in China, combined with the reality of the present China's economic and social development of the occupation education and to carry out the depth of cooperation trend, can take the "three three three" education strategy, namely through the use of three paths, three kinds of methods, the formation of three modes.
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1 through three ways. First, the establishment of "professional teaching guidance committee". "Professional teaching guidance committee" is the occupation colleges according to the majors, from the school enterprise cooperation, common education starting, teaching guidance institutions to hire industry experts and backbone enterprises and professional teachers jointly established. Members of professional teaching guidance committee to participate fully in the specialty construction, shall be responsible for formulating teaching syllabus, textbooks, the design standards of talents training, developing enterprise culture education, guiding students to practice organization. Its purpose is to through the guidance of experts, to enable students to understand the business, familiar with the enterprise, the perception of enterprise culture correctly and timely, to enhance professional knowledge and skills training, in order to better achieve the close cooperation between school and enterprises. In addition to carry out routine teaching, teaching direction committee Association, each year can also teach production cooperation seminar, education professionals talkfest, employment meeting between organization form of school enterprise research and exchange activities.
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Second, set up enterprise culture and education curriculum. According to the characteristics of the occupation education, corporate culture should become an important teaching content in the process of training students, it is necessary to incorporate professional talent training scheme, as an independent course. As a culture of enterprise education curriculum to filter out the main content from the enterprise culture, organization become certain knowledge system, write out the enterprise culture and education teaching material, can set up the cultural basic courses and elective courses in the form of teaching, let the student through the system of corporate culture knowledge education, have a more systematic grasp of enterprise culture. Due to the limited teaching hours, also can the enterprise culture education into the relevant courses in education, in order to make the occupation college enterprise culture education into practice.
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Third, held a variety of cultural activities. Occupation colleges can according to their own characteristics of enterprise culture into the campus cultural activities in the construction. Positive organizational planning has the characteristics of occupation culture and campus culture activities, to enable students to enhance their own occupation accomplishment in the activity. As in the school to create a atmosphere of corporate culture, enterprise culture knowledge contest organized activities, the establishment of Enterprise Association, with the enterprise culture and enterprise spirit rule to regulate its activity content.
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Corporate culture forms of education through the above school, can make the occupation education and enterprise culture to obtain the full fusion, can help students in the occupation education in the process of enterprise culture has a more profound understanding and perception.
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2 using three methods. First, the creation of enterprise environment, carrying out the simulation practice. Occupation colleges can simulate the environment of enterprise use of the existing conditions, according to the teacher management, student staff, the creation of enterprise environment, and refine their own corporate culture, constantly sum up, build up the system of enterprise material culture, institutional culture, behavior culture and spiritual culture, and make students obtain the real perception of participating in the process, produce introspection with the power of self growth. These methods are: to carry out the simulation competition, related for example, network marketing competition, logistics skills competition, can guide competition, will be placed in the working process of the specific activities to. The school also can create Simulated company, for example, express company, logistics company, a travel company, translation company, an accounting firm, to let the students under the guidance of teachers to participate in the formation of the company, the simulated worked out their respective company's business philosophy, the spirit of enterprise, values, rules of conduct, ethics. And through various effective means to implement, let the students in the process of fully aware of a business man should have the quality.
In second, the business management personnel, to preach the enterprise culture. Higher vocational colleges can please the business management personnel to carry out a series of lectures to the school, or invited into the campus social elite or professional, provide practical knowledge, propaganda enterprise culture. Face to face communication, exchange and discussion by entrepreneurs and young students succeed, let students feel the successful experience of the entrepreneur and entrepreneur spirit charm, so as to promote the students to study hard, improve personal accomplishment, the better the development of self. At the same time, the school also can hire executives as a part-time professor of school, weekly rotation for students in class, through learning, so that students in the important function and influence directly feel the spirit of enterprise culture and the enterprise culture core to its own development.
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Third, carry out the engineering alternation, sent to the enterprise culture. Higher vocational colleges can through the engineering alternation, internship and visiting and investigation methods will sent the students to enterprise culture. Engineering alternation, internship is a way of occupation college and enterprise cooperation education professionals, is to cultivate the students to have a solid professional skills and enterprise culture effective teaching activities. The alternation of refers to the professional education process, students learn a stage theory of knowledge and the skill training after school, arrange for students to participate in a certain enterprise practice, let students experience, experience of enterprise production and business culture, enable students to obtain the enterprise job cognition and preliminary operation technology, fully aware of the importance of theory the combination of knowledge and practice.
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In addition, still can use post practice teaching mode. Students in school internship is completed all study tasks to enterprises after graduation practice teaching activity. During internship, every post, every station of the students have their own clear mission, must abide by the work of normative enterprise, follow the rules and regulations of the enterprise, quasi occupation to the identity of the person feel fully and practice of enterprise culture. It can make students feel all the activities of enterprises are in the service of improving enterprise economic benefit and social benefit, but also can create better performance.
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The 3 formation of the three modes. First, the introduction of enterprises set up workshop or studio. With the deepening of cooperation between colleges and enterprises, enterprises and institutions can be the introduction of Career Academy jointly set up talent training base, cooperation in the construction of the production workshop or studio, occupation colleges participating in the technical transformation of enterprises, product development and technology research projects, to achieve a win-win situation through cooperation. Students can through the practice teaching in production workshop or studio, true feeling and the experience of the enterprise business philosophy, the spirit of enterprise, value concept, code of conduct and ethics, help students in school during the cultivation of good occupation accomplishment, so after graduation can quickly adapt to the need of the work of enterprises.
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Second, the implementation of apprenticeship. Apprenticeship is a school and enterprise combining traditional apprenticeship training mode and the modern school education cooperative occupation education system, is a kind of teachers and students, master and apprentice face-to-face education mode. Apprenticeships has special effect on the cultivation of students' professional skills and occupation accomplishment. Through apprenticeship, students can feel directly from the enterprise technical backbone of the body to the business people the quality of integrity, dedication and sense of responsibility, law-abiding consciousness, the master can also be personalized education aiming at students, helping students to establish occupation consciousness, overcome the defects, to improve the behavior of enterprise culture cognition level, a solid foundation for lifelong learning under the. In addition, the construction and implementation of apprenticeship training mode of talents, but also the effective integration of the use of local advantages of resources, in short, is too.
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Third, the establishment of education group. "National medium and long-term educational reform and development plan (2010 - 2020)" clearly put forward: "to establish and perfect the mechanism of running a school of government led, industry guidance, enterprises to participate in, to promote the development of the cooperation of school regulations, promote school enterprise cooperation system." Occupation education group is a shared new situation under the occupation education resources, cooperative education, cooperative education, cooperation and development, cooperation to promote employment, occupation colleges and enterprises complementary advantages of vocational education development in new ways and new mode. Com., enterprises and higher vocational college students is such, the identity of students, is the future of employees. From entrance to graduation full at any time are subject to the influence of corporate culture, everywhere to be restricted by the enterprise culture, to improve the students' occupation accomplishment, establish occupation consciousness, clear training objectives, good occupation career planning provides the conditions be richly endowed by nature, is the student perception, experience, practice the enterprise culture the best education.
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