Since the beginning of 20s twentieth Century, the Chinese film theory began to explore the initial stage. Through the publication, we can see a lot of discussion about the film, such as the Chinese film criticism, concept, culture, characteristics, etc., the formation of the Chinese film theory of the subject of the initial construction.
1921-1928 ?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
1921-1928 years, the evaluation of numerous Chinese film, there are some film acting theory ink pen, intended to make a distinction between film and theatre, clear film status and film actor in the role. Film performance theory in for teaching performance and creation, guide, performers and performances of the value theory of induction, interspersed with drama and movie acting technique methods of performance comparison, and the progress of the film language exploration of performers, research areas, and the research content begun to take shape.
???????????????????????????????????????????????????? 20 ???????????????????????????????????????????????????
The development of the theory of film performance has also promoted the construction of the media image of the female star, which has attracted the attention of the film theorists and critics. Therefore, this paper, taking the female star Yin Mingzhu as an example, studies the method of the construction of the media image of the star in the Chinese film performance theory, and explores the construction of Yin Mingzhu's media image.
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The construction of the media image of Yin Mingzhu's social role performance
20 ?? 20 ?????????????????????????????????????????????[1]1921 ?? 1926 ??????????????????[2]
In 1920s, film magazines and other publications have emerged in large numbers, which have played an indispensable role in the understanding of the image and the rich film culture. [1]1921 from 1926 to, the market for film magazines issued as many as nearly thirty kinds. [2]
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"Film magazine", "Morning Star", "film magazine", "film weekly", etc. medical journals in a series of sharp smell the market opportunities, will continue to introduce new releases, publicity and star. Stars of the dress, diet and social life is unlimited enlarge a photo, forming a montage of media such as a fantasy; skillfully to circumvent the real trifles and mediocre, real editor for a exquisite new doctrine of life; invited readers the social role of female star into the media image construction. The media image of the female star is gradually formed and enlarged in the media's watching and the audience's participation.
????1904-1989???????????????????? 1922 ????????????“??????????????? ??????????????????????”.[3]
Yin Mingzhu (1904-1989) in the history of Chinese film, the first woman to be worthy of the name. She in 1922, "happy" magazine readme: "Zhu film artists, giving especially obedience Ms. Gaultheria given Xingnai with a woman of the same name. Lady's name beads, to the Pearl as the word.[3]
??????????????????????? ?PearlWhite,1898-1938? ????????????????????“????”[4]?????????????????????“F.F. ??”?FOREIGN FASHION,???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? 1921 ? 9??????????????????KK????FF??“ ??????????????????????????????????????????????????????????????”.[5]
Accidentally, she was in the Chinese particularly famous Hollywood stars Gaultheria (PearlWhite, 1898-1938) with similar names. Because she bobbed hair, wearing a suit, life style "foreign flavour is dye in the wood" [4] Mingzhu Yin for the fashion pioneer pies, known as the film industry "F.F. Miss" (foreign fashion, western style), become the medium of the beloved. Press her picture cover advertising, some scholars also praise. If professional film magazines about the film itself and Mingzhu Yin's performance, with propaganda films to help her create screen image, then some of Shanghai's fashion magazines is prior to the release of the film the professional magazine in speak out of turn, play smart win-win marketing war, both to enhance the sales of the magazine, but also to create a first impression in the reader's mind for the future star. Such as in September 1921, Shouju Zhu editor in chief of the semimonthly magazine published written by KK "FF", "costume in particular excels thick China, mostly where, open decoration atmosphere precedent. In sea games majestic executive society of Niuer. People see the thick hues, Yan Mei bone, Mo Shen move ".[5]
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Article tried to praise Yin pearl fashion charm, not only to enhance the her popularity and attention degree, also cast the magazine's own characteristics, making it become the forefront of the navigator. With the establishment of the role of society, Yin Mingzhu's name has become synonymous with fashion, the image of the western style.
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Two, "vow" "pansidong" in the performance of the construction of the media image of Yin Mingzhu
?????????????????????????????????????????????????????“????”.[6]
In the movie "the oath", played by Yin Mingzhu is a female f bead. As the city female actor looks beautiful and attractive, sexy figure of youth, the West called "sexy star".[6]
?????“????”???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? F.F. ???????????
Performance is a "Trinity" of the creative activities, actors are creators, the creation of the material tool, but also the creation of the work itself. As raw material in the creation, the actor's own appearance and temperament should have certain correlation with the role. Actor beautiful appearance can usually convey the inner mood and temperament, with previous life experience and social experience reflect each other, reflecting when social features and aesthetic orientation. Propaganda of the film, the name of the banner of F.F. works. "Declaration":
“FF ??????????????”.??????“?? F.F. ??”.????????????????????????
"FF Mingzhu Yin lady masterpiece" Oceano "Big Ben". "News": "please see F.F. masterpiece". After the release of the "Oceano", caused universal concern, the newspaper media competing comments.
??????????????????????????????????????????????“???????????????????”,??????????????????????“??????????”.[7]
Like western films in Hollywood film production standards as benchmark to movie reviews and the level of technology and production, advocating Chinese culture is that "because the story is simple, and scene too westernized", the characters wear a suit, is a western style furniture, and the actual life from, "contrary to the plot, contrary to the situation of our country".[7]
??????????????????????????????????????????????????????????????????“??????????????????????????????????????????”[8]
Media and film criticism does not seem to overwhelmingly of Mingzhu Yin show too much praise or criticism is not rational, but the in the film the actual level of performance based on the rational thinking. "Comment although discerning furnishings too westernized, scenes of life not handled properly, but performance of Mingzhu Yin is invulnerable praise." [8]
?????1923?6?21????“???????????????????????????????????????????????”
"Declaration" on June 21, 1923 comments: "" Oceano "film last night reflected in new Helen, popular customers welcome, even reflect four nights, full of all the passenger seat. In the face of Ms. Yin Xian, full satisfaction."
???????????????????????????“????”,???????????????·?????NormaTalmadge,1893-1957????·????MaryPickford,1892-1979??????“?????”.[9]
However, Zhou Shoujuan in the Declaration: "remember the Oceano" an article that Mingzhu Yin "look and taste", but performance or not with the Hollywood star Norma Talmadge (NormaTalmadge, 1893-1957) or Mary, Pickford (MaryPickford, 1892-1979) in the same breath, "solid phase still has a long way to go" [9]
????????????????????????????????“???????????????????????????????????????‘?',??????????”[10]
Princes and dukes in the fifth issue of the silver painted "magazine published article," but Duyu success and Yin and Pearl "said:" the film, Mingzhu Yin without the part of her white flesh, bare in the silver light Pori? Did not put her 'Mei', presented on the white curtain of the curtain?" [10]
1923 ? 7 ????????????“????????????????????????????”.[11]?????????????? 1 ?? 3 ??1922 ? 5 ? 25 ????????? < ?? > ????????????????????????????????“ ??????????????”[12]
In 1923 July "minimum" newspaper building leaf said: "the most is the immaculate, Yin pearl expression also, almost no one out frivolous".[11] Park Weizheng in published in the film magazine, Vol. 1, No. 3 (May 25, 1922) article "I for sea oath < >" to play a series of goofs and acting inappropriate question. "For the story to say, is not a ah!" [12]
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Two very different kinds of film criticism, which show different appeal to the same film. "The oath" in the actor's performance quite satisfactory, there is not much sense of violation and breakthrough. Yin Mingzhu's performance in the stage under the social performance of the media into the film show, fully reflects the role of fashion sense, the formation of the role of the media image.
1927 ?????????“??”?????????????????????????????????????????????????????????????????????????????? 2014??????????????????????????????????????? 1927 ?????????????????????????????????????????????[13]
After 1927, the film industry in Daxing "journey to the west" fantasy film and martial arts, a monster appears on the screen each time. Mingzhu Yin in the movie the wire hole played spider role performance level was elevated to a new level, prompted her blossoming acting school of media image. When the dish silk hole "in 2014 again in the screening of the China Film Archive, the audience can still impressed by the Mingzhu Yin in the film performances. This confirms the 1927 people's praise. Spider she played in the film appearance elegant and charming and handsome, and refuse, totally different other films in the banshee. [13]
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Three, the actor and the performance of the value of the theory of Yin Mingzhu's media image construction
20 ?????????????????????????????????????????????????????????1930 ?? 1 ? 7-8 ????????? < ???? > ?????? 20 ???????????????“???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????”.[14]
20s movie actors are not considered a noble profession, and the film performance theorists have discussed the value of actors and performers in this case. Luo Mingyou contained in the film magazine in 1930 Vol. 1 No. 7-8 issue of the article in the preparation < hometown dream > declaration pointed out that the 1920s movie actor career misunderstood dilemma, "today China's film industry have to a painful thing, namely social people for the movie actor personality, often skeptical attitude. The husband plays for the cultural tastes, performing arts is the noble beauty. The value of the film, especially on its. Only to people's need in parallel, without knowledge of the acts, then turn and be a prostitute, equate. Even today, the observation of such errors has been down, and the root of the custom is deeper. More for this to my rope majesty movie actor; the art of insult, Cheng also Nothing is capable of exceeding this., alas." .[14]
??????????????“?????????????????????????????????????????????????????????”[15]
Tian Han in the "Silver Dream" believes that "now the so-called movie actor, compared with other artists, character and experience, to fall, it must be their brains always believe that their mission is temporary results." [15]
??????????????????????????????????“AA??”????????????????????????????????????????????????????????????????????????? FF????? ???????????????????????????????????????????????????????????[16]
"Oceano" after the broadcast, Mingzhu Yin due to opposition from family, temporarily left the film shooting camp, at this time of "AA" lady Fu Wenhao also in the movie "Furui gravity wave" after the release because of the same reason left the film industry. However, Yin Mingzhu's dedication and her efforts to make Chinese movies are remembered by the people of China. The sea said people feel in "seaworn in FF": having a sacrifice of ambition. When the beginning of the film is taken seaworn. From the time the Pearl LV yan. Every bingzhudadan. To see the movie star who recently called. The sun is three poles high? Still high lying not up. [16]
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Meantime, film industry in order to attract more women * * *, advocate double Xiuwaihuizhong, color art is vast, with cultural cultivation and quality of Mingzhu Yin do speak, so she became the women by professional actors out of the hedge of family, realization of personal value, reflect the media image example of equality between men and women.
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Four. The relationship between the director and the performance of Yin Mingzhu's media image construction
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Yin Mingzhu's media image construction in the film and her husband, but Du Yu's art film creation, no doubt, her husband's artistic temperament has a huge impact on her performance. Mingzhu Yin and du film industry of husband and wife of media image, has become the prototype of the Chinese director of actress combination. Chinese film acting theorist is due to start table guide to study the relationship, and points out that good guide for performers and media image construction of importance.
?????????????1928 ?? 1 ??? 5???????????“???????????????????????????????????????????????? ???????????????????????????????????
Ouyang Yuqian in load in the film magazine, in 1928, the first stage to the stage 5 of the article "director law" said "a lot of screen director's heart is a screen. When the curtain sheet, he clearly know the every shot to the screen is what scene actor is selected, it is necessary to calm observation of them, then tried to play the strengths and avoid the weaknesses.
???????????????????????????? ???????????????????”.[17]??????????20 ?? 20 ??????????????????“????”????“?????????????????????????????????????????????”.[18]
In the time of observation is the objective of the study, not should have the slightest feeling save almost in the meantime because the director did not have the strength, the actor has a vertical genius is in vain ".[17] for table relationship of cognition. In the 1920s the performance theory has been recognized by the acting and directing" common responsibility "concept," the actor success owes more to a combination of factors (the leading role is the director), rather than just individual actors ability and attitude ".[18]
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Good relationships between actors and directors will have an important impact on the success of the film. The director gave the actors play on the outside of the lens, help cast into the role of context, the hearts of the role of the image projected onto the actors. In the lens, the actors will be their own understanding of the role of performance, inner performance and other skills to resort to the screen above.
?????????????????????????????????“?????????????????????????????????????’????????????‘”.[19]?????????????????????????????????????????????????????????????????????????????????????????
But Du established family workshop of Shanghai movie company, but Duyu points act the role of a variety of roles, screenwriter, director, photography, printing and art, setting, all but Duyu one sweep in. Later he was called 'list of Chinese film technology all rounder' ".[19] and Mingzhu Yin can grasp and enter but Duyu characters and situations, create a very personal characteristics of the screen media image. If Du for the dish silk hole "configuration of the gorgeous and dreamlike scenery, using close-up to Mingzhu Yin plays spider Yaoqi and charm to diffuse.
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Five, summary
??????????????????????????????????????????????????????????????? ????????????????????????“????”?“???”,????“???????????”??????[20]??????????????????????????????? 20 ??????????????????????????????????????????????????????????
In order to distinguish between drama and film performance, Zheng Zhengqiu once from the camera viewpoint liberation and screen the free space angle, demonstration film performing a stage performance closer to life form, more natural he further pointed out that stage actors to adapt to the film performance, generally experienced from "disorderly do touch" to not moving, so as to achieve the "when moving, moving, improper move do not move" realm of freedom. [20] the development of Chinese film theory can not be separated from the practice of a film text support. The Mingzhu Yin as the 1920s at the beginning of the most dazzling actress, through film acting constantly updates the Chinese film performance history, the successful construction of the media image of their own, shining in the Chinese movie culture.
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Reference?
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[3] film on [J]. China Yin pearl. Happy, 1922 (9).
[4]????????--???????[M].???????????1982.
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[5]K.KFF[J]. ???1921,1?2??
[5]K.KFF[J]. and a half months, 1921,1 (2).
[6] ??? , ?? . ?????--?????????????[M]. ???????????2005.
[6] Cui Xinqin, Chen Chen. Feel and keen on modern film performance theory research (on) [M]. Beijing: China Film Press, 2005
[7] ??? , ??? . ??????? [M]. ???????????1996.
[7] yuan Su Yuan, Hu Jubin. The history of Chinese silent film [M]. Beijing: China Film Press, 1996
[8]????????--???????[M].???????????1982.
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