Language is the bridge and link between people and people, it is the carrier of thought, idea, will and emotion. "Ideological and political education refers to social or social groups with certain ideas, political views, moral norms, to their members to apply for a purpose, have a plan, the influence of the organization, so that they form a certain social, certain class of Ideological and moral character of social practice." [1] (P4) to carry out the ideological, political, and moral norms of education through the language of this carrier.
"From the perspective of information theory, the ideological and political work is the ideological and political workers use language of the media tool, the ideological information transmission to the work object, so that the education, to improve the awareness, change the attitude of the.[2] (P1) in Ideological and political education work in the language of the effect, to a certain extent," the art of Ideological and political work, is the art of language expression." [2] (P1) therefore, in the ideological and political education in Colleges and universities only master rules of verbal communication, stressing language arts, namely "expression in the use of language in communication, in order to improve the language expression effect, to achieve the purpose of communication, in the statement of the logical, normative grammar, based on the rhetoric of appropriateness, and according to the communication objects and communication occasions, the use of rich creative way of language and unique, flexible, appropriate language", [2] (P2) in order to better achieve the purpose of Ideological and political education.
One, the importance of language arts in the ideological and political education in Colleges and Universities
The ideological and political education in Colleges and universities is special, because the educated of the ideological and political education is a college student. College Students' learning in college is the most important period of life development. It is also a critical period of its physiological and psychological development. It is also an important period for the formation of world outlook, outlook on life and values, and it is very important to carry out ideological and political education. "Ideological and political education in Colleges and universities is a kind of communicative activity, which is the exchange between the subject and the object. Expand the spiritual needs of students, improve the quality of their needs, and can not be separated from the effective communication between teachers and students." [3] (P46), the ideological and political education workers in Colleges and universities have a proper use of language arts and college students to carry out effective exchanges, and guide them to establish a world outlook, outlook on life and values of Marx, to cultivate their independent and healthy personality and good social adaptation ability, and promote their comprehensive development of a comprehensive quality has a very important significance.
First of all, the proper use of language arts to carry out the work of Ideological and political education in Colleges and universities is conducive to establish a good image of education. To a certain extent, the level of language art is the embodiment of the comprehensive quality. College Ideological and political education workers in the exchange with college students in the language, can make them through the language, and practical experience to the education of students with profound knowledge, profound cultural heritage and noble personality charm, so that they have a sense of admiration for the educators, in the hearts of the formation of an indelible impression, to better carry out ideological and political education work has laid a foundation.
Secondly, the proper use of language arts to carry out the work of Ideological and political education in Colleges and universities is conducive to create a good atmosphere for communication. With the rapid development of Internet technology, new, vivid, humorous, lively, rich in content of network language. College students are active, sensitive, and easy to accept new things, which are the active users of network language. If educators are still using the traditional ideological and political education discourse system, it is easy to make it a conflict. Conversely, the ideological and political education workers know and make good use of college students love to see and hear the network language to carry out the ideological and political education work, it is possible to smooth communication with them, and create a good communication atmosphere, the correct ideas, political views and ethics is passed to them.
Once again, the proper use of language arts to carry out ideological and political education in Colleges and universities is conducive to the establishment of a good and harmonious relationship between teachers and students. "Equal and harmonious relationship between teachers and students is the condition of the success of Ideological and political education in Colleges and universities." [3] (P46) of college students because of the pressure of life, emotional pressure, employment pressure and other problems, easily reverse psychology. "Remarks to three warm winter", university teachers need to appropriately use language arts, equal to communicate with them, emotional, reasoning, so that the language can go deep in their heart, touched their hearts, so as to establish a good and harmonious relationship between teachers and students, as their mentor, promote the comprehensive development of their comprehensive quality.
Finally, the proper use of language arts to carry out the work of Ideological and political education in Colleges and universities is conducive to improve the effect of Ideological and political education. The effect of Ideological and political education is closely related to the language art of Ideological and political education. The ideological and political education workers in Colleges and universities have a deep understanding of the ideological, emotional and language of college students. They can easily accept the language art, which can be used to make them change from passive to active learning, so that they can improve the effect of Ideological and political education.
Two, College Ideological and political education language arts skills
Appropriate use of voice, the formation of the language of the rhythm of the United states. Language is a combination of speech and semantics, semantic expression can not be separated from the voice. "The Chinese phonetic system, clear syllable boundary vowel dominant, music composition, and tone of the ups and downs, itself is full of musical beauty of matter elements". [4] (P60) with a strong music. Clever use of speech to express semantics, "using language phonetic elements, using the characteristics of vowels and consonants, tone, stress, the use of reduplicated, onomatopoeia, alliteration, assonance, r-ending retroflexion", "make the discourse cadence, rhythm make the discourse and trim changes, speaking fluently, listen to the dulcet, [5] (P260) because" conversation is transmits information by sound. The clever use of speech can not only express themselves properly, but also have some characteristics of the language, resulting in a charm to attract the listener. " [6] (P142) of pingze is a clever use of the voice of the way. General Secretary Xi Jinping's "stories of memorial Jiao Yulu": "soul fly thousands of miles, looking back, the water in this mountain here. People who do not like the officials? Jiaotong into rain of tears. Students also dunes, dune die, Department of elders and death. Twilight snow towards the frost, no emotional change hero! Still bright as ever, Sijun every night, hepatobiliary long as wash.
Long as the way, and the sleeves swaying with every soft breeze. The official term, the benefit of one party, then the level of business. Green I trickle down, it will tilt thousands of Cheng bi."
This poem has a very distinctive tonal combination of rhythm and coordination of the rhythmic beauty and significantly enhances the expressive force and appeal of words, affectionately expressed the author of Jiao Yulu recalls the sentiment of governing for the people and ambition. In the work of Ideological and political education, we make full use of the characteristics of Chinese speech, pay attention to the creation of music in the language of the United States, can better improve the level of language arts, the students' interest, deepen the impression, improve the effect of Ideological and political education.
Clever use of vocabulary, improve language performance. Vocabulary is the language most basic constitution unit, "is a combination of all the words in a language can also be said that vocabulary is the confluence of words in a language," words are not just formed by the word ", also includes the same function with the word phrases, idioms, including idioms, proverbs, idioms, phrases such as".[7] (P2) the ancients said: "wife Liyan, because of the word and sentence, product line and chapter, chapter and chapter. Article shine through, Zhang faultless; Zhang Zhiming MI, saying no dirt; sentence elite, words are not false; the vibration and from the end, and WAN Bi Yi. " [8] (P426) the word "word" refers to the vocabulary, thus the use of words is the basis of the formation of the text, with the word precision is very important, the appropriate use of words more can reflect the language of art. In the work of Ideological and political education with vivid, vivid vocabulary to express thoughts and feelings, refining, accurately using words, phrases and idioms, proverbs, idioms, phrases, etc., can better realize the effect of artistic language. General Secretary Xi Jinping in his speech often use idioms. For example: "in a stepping stone to stay in India, there are traces of iron grip the momentum to catch down, from start to finish, good to do good, prevent anticlimactic, let the whole Party and the people to supervise, let people continue to see tangible results and change." [9]
The words used in the "step on the stone to stay in India", "the iron grip marks", "from start to finish", "good to do good" and "cop out" a number of idioms, language is rigorous, concise, vivid, speculation is strong, very expressive, flashing light of wisdom.
Flexible use of speech, enhance the language appeal. Figures of speech is to make the language lively, fresh and forceful to express thoughts and feelings and the use of modified description of special methods. From the structure and function of these methods, the certain format and rhetorical effect, it is known as the 'rhetoric' or 'rhetoric', also known as the 'rhetoric', referred to as' speech '. "[10] (P1) of speech are dozens and common metaphor, personification, metonymy, hyperbole, pun, dual. Clever use of figures of speech can enhance language expressive force and appeal, make the language more vivid, language form also has the aesthetic sense. Here only to this metaphor has a long history and common as an example to analyze the role of language to enhance the artistic effect. "The analogy is what people usually say. In the two different things that have a similar place, one of them is used to describe and explain the way of the other. The similarity of the different things is the basis of the analogy: only the similarity can constitute a metaphor; only the difference, the metaphor is meaningful." [11] (p63) metaphor rhetoric has a long history, strong aesthetic, in the communication process using the metaphor can make complex, abstract, unfamiliar things vividly displayed. The use of metaphor is one of the important features of Xi Jinping's general secretary of language arts. Example: "educational practice to focus on self purification, self-improvement, self innovation, self - improvement, in order to 'mirror, dressed, wash bath, cure cure' for the general requirements." [12]
This sentence with "according to the mirror, is dressed, wash bath, cure cure" to describe the self purification, self-improvement, self innovation, self - improvement. Its landmark the metaphor of a very strong appeal, appropriate image, ground of explain the profound things in a simple way pointed out to members of the Communist Party to "party constitution" as a mirror, abide by Party discipline, strengthen party spirit accomplishment.
Three, the College Ideological and political education language art level to enhance the strategy
General secretary Xi Jinping pointed out: "publicity and ideological work innovation, focus should grasp the concept of innovation, means innovation, grass-roots work innovation, and strive to realize the new leap in the new situation, and actively explore new measures to solve the problem of work, the new emphasis on the basic line." Ideological work innovation is reflected in the work of Ideological and political education in Colleges and universities, is to grasp the ideological and political education language arts, based on the creative use of language arts, so as to achieve the purpose of improving the effectiveness of Ideological and political education in Colleges and universities. As Suhomlinski said: "if you want to enable knowledge does not become a dead and still learning, it is necessary to put the language into a kind of the most important creation tools".[13] (P39), first of all, to strengthen the theoretical study of language art of Ideological and political education in Colleges and universities. Ideological and political education language arts research involves many disciplines, such as politics, education, linguistics, ethics, psychology, etc.. Academic research of Ideological and political education language art is just beginning to unfold, research in this field monograph only three, respectively is published by Beijing Language Institute Press, 1991, the ideological and political work in language arts "Zhang Jian (etc.), 2000, the Central Literature Publishing House of the ideological and political work language art" (Liu Yuying a) and 2011 Baishan Press published the ideological and political workers of language expression ability "(CAO), is not much related research articles. The ideological and political education workers in Colleges and universities have accumulated a wealth of language and art materials in the work, however, it is still a little shortage in the theoretical guidance of the overall system. In the face of complex and volatile international situation, it is more effective to strengthen the theoretical research on the language and art of Ideological and political education in Colleges and universities, especially to strengthen the research on the subject.
Second, improve the level of language art of Ideological and political education workers in Colleges and universities. Ideological and political education workers are faced with college students, their words and deeds and moral will have influence on their influence character by environment. Today's information age, college students are good at using the Internet tools, obtaining a large number of information, which the language art of Ideological and political education in Colleges and universities proposed higher requirements, to good at using deep thoughts, views of novel, rich in content, rigorous logic, witty, vivid speech win the masses, become a persuasive orator, agitator, propagandist. At the same time, we have strong writing ability, can write papers, research reports, the.[14] (P51) in order to achieve this goal, College Ideological and political education workers should strive to improve their own quality, to "learn as a teacher, behavior world" as the goal, to keep up with the times, and to develop their own characteristics, and to improve their own language art.
Again, the ideological and political education in Colleges and universities language art to continue to innovate. The use of the language arts has been used to improve the effect of Ideological and political education, however, in real life is often the case in the ever-changing, very complex, if blindly apply the language of the past, it is difficult to achieve the desired effect. Therefore, colleges and universities ideological and political education workers from the actual situation of in deep thinking based on and flexibly using rules of Chinese pronunciation, vocabulary and rhetoric, selects all walks of life popular new words, explore new ways of language expression, use innovation can express the connotation of artistic language, so in order to improve the effect of Ideological and political education.
Finally, the ideological and political education in Colleges and universities language art to be targeted. College Ideological and political education workers in the work to face many from different families of college students, because of family environment, gender, personality, grade differences, for the understanding of language arts also exist differences, with the same language and different students may have a completely different effect. Mao Zedong pointed out, to see the archery target, playing to the audience. Ideological and political education workers to in-depth understanding of the psychological state of the different students, according to the characteristics and the language environment, for the use of students can accept the language art, individualized, so in order to improve the effect of Ideological and political education.
General Secretary Xi Jinping pointed out that "adhere to the unity, stability, positive publicity, is an important principle that should be obeyed in the propaganda and ideological work. We are carrying out a great struggle with many new historical features, the challenges and difficulties facing unprecedented, we must adhere to consolidate and expand the mainstream ideas and public opinion, promote the main melody, the dissemination of positive energy, stimulate the whole society to forge ahead in a powerful force. The key is to improve the quality and level, and when a good grasp, the degree of efficiency, enhance attraction and appeal, to hear the masses love to see and resonate, give full play to the positive publicity encouraging and inspiring. "
College Ideological and political education workers should pay attention to the study of the theory of language arts, and strive to improve their own comprehensive quality and the level of language art, and constantly innovate language and art means, for different educated persons to take a targeted language expression way, to better enhance the effect of Ideological and political education.
Reference
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