The current situation of China's tourism development is not optimistic. Therefore, in order to meet the physical and mental needs of current tourism consumers, it is an important direction for China's tourism development to create independent experience, ecological and natural tourism projects and cultural heritage tourism projects. It plays a positive role in enhancing tourists' awareness of the ecological environment, independent experience, cultural heritage, etc. The organic integration of tea culture and tourism is an innovative model for the tourism development of tea producing areas in China. In the tourism project based on tea culture, it can enhance tourists' interest in the inheritance and development of tea culture, so that tourists can feel the characteristics of China's cultural landscape and understand the historical background and development prospects of tea culture, which has a positive role in promoting the effective inheritance of China's tea culture and tea spirit, and also has a positive impact on expanding the development of tea culture tourism, It not only drives the consumption power of China's tourism market, but also provides tourists with a different way of inheriting the spirit of tea culture, which promotes tourism consumers to get ideological, behavioral and spiritual satisfaction in the process of enjoying tea culture, highlights the characteristics of China's tea tourism culture, and promotes the rapid development of tourism economy.
Overview of the Teaching Reform of Tea Culture Tourism Management
In the process of tourism management teaching in China, teachers should carry out teaching reform and innovation activities in combination with the characteristics of the current tea tourism culture, help students understand the characteristics, economy, compatibility and cultural characteristics of tea culture tourism, so that China's tea tourism culture characteristic projects can be innovatively developed in practical application, and achieve effective economic value and teaching value, so as to provide assistance for students to initially cultivate their tea tourism culture innovation awareness. First, analyze the characteristics of tourism geography. The teaching activities of tourism specialty are to help students analyze the characteristics of tourism geography in combination with the educational objectives and tasks of tourism discipline. Let students understand the value and connotation of tourism learning in the process of practical learning, promote students to gradually cultivate their competitiveness in the process of learning, and pave the way for students' comprehensive, efficient and comprehensive development. Teachers should integrate the current characteristics of tourism education and teaching, actively carry out innovative and comprehensive teaching guidance activities, ensure that students gradually form good tourism thinking in practical learning, build diversified and efficient tourism cognition, make students full of curiosity and curiosity about tourism, actively follow teachers to carry out active inquiry learning activities, especially for the analysis and discussion of tourism geography characteristics, It is necessary to ensure that students can truly develop and utilize the tourism industry in the process of practical learning, so that students can enhance their learning quality and level in the process of gradually improving their self-awareness and strengthening their discipline quality, and lay a solid foundation for students' high-quality and efficient development. Teachers should combine the background of the organic integration of tea tourism culture, help students fully understand the characteristics of tea culture by analyzing the geographical characteristics of tourism, feel the current goal and direction of the inheritance of the spirit of China's tea culture, ensure that students can effectively cultivate a good idea of tea tourism culture integration in practical learning, help students gradually enhance their awareness of tea culture inheritance and development, and expand the path of innovation and reform in tourism, So as to comprehensively carry out the exploration and excavation of tourism geographical characteristics, ensure that China's tourism consumption market is in a steady rising state, drive economic development with the help of tourism resources, and finally achieve the goal of guiding consumption.
Secondly, understand the characteristics of tea tourism culture. Tea culture tourism is a new tourism form in the tourism consumption market in recent years. It mainly drives the development of the tourism industry with the effective penetration of tea culture resources, attracts more tea culture enthusiasts to participate in special tourism projects, and effectively drives the economic development of the local tea industry from tourism projects for the links of tea picking, tea making, and tea tasting in the tea producing areas, strengthens the innovative value of tea tourism culture, and enhances the discipline awareness of tourism majors in China, Gradually expand the vision of tourism project creation to lay a foundation for students to comprehensively grasp the development trend of tourism industry. In practical teaching activities, teachers should let students know that China is a large tea producing country with a long history of tea culture and a unique reputation. In the current development process of diversified and diversified tourism industry, it is an important measure for the reform and development of tourism projects to infiltrate tea culture into tourism projects. Through tea culture infiltration, helping tourists to cultivate their tea drinking and tea tasting habits can help tourism consumers relax and expand their entertainment projects, and then drive the cultural awareness of Chinese consumers by virtue of the tea tourism culture tourism model, Promote the inheritance and development of China's long-standing tea culture spirit, effectively enhance the experiential and self-help exploration interest of tourism consumers, enhance the practical learning and innovation ability of China's tourism students, lay a solid foundation for the new development of students' comprehensive colleges, and provide assistance for the organic integration of China's tea tourism culture and the economic development of tea producing areas. Fully highlight the characteristic and brand effect of China's ecological natural tourism. Finally, enhance students' subject cognition. In the process of innovation and development of tea tourism culture, Chinese tourism students should effectively carry out traditional cultural tourism project learning activities in combination with the current diversified and diverse teaching background, so that students can effectively cultivate discipline thinking awareness in the process of practical learning, enable students to have in-depth discussions on the integration development of tea tourism culture, clarify the characteristics of China's tea culture, and then quickly integrate it into the tourism industry development projects, Make tea tourism culture an important path for students majoring in tourism to inherit and popularize the spirit of tea culture, ensure that China's tea culture can be inherited and carried forward, enhance the practical teaching ability of tourism majors, promote the development and innovation of China's tea tourism culture, ensure that students have a certain exploration and learning ability in subject learning, help the development of innovative thinking of tourism students in China, effectively cultivate the health preserving spirit of tourism enthusiasts, and escort their health. Let tea, as an agricultural product with artistic characteristics, be integrated into people's production and life. With the help of the characteristics of tea culture, strengthen the brand of tea culture tourism, create a distinctive tourism resource development and innovation to optimize the regional tourism industry, comprehensively strengthen the protection and development of China's tea tourism culture, and drive China's tourism students to carry out high-quality, in-depth learning activities, It will pave the way for students to gradually enhance their core competitiveness.
2. The role of tea tourism culture development
2.1 It is conducive to the in-depth excavation of tea culture
Tea culture is a treasure of China's cultural spirit. In the teaching activities of tourism, teachers should actively carry out tea tourism culture integration education and teaching activities in combination with the current characteristics of tourism, so that students can deeply analyze the characteristics and connotation of tea culture tourism projects, and ensure that students can gradually cultivate tea culture spirit and have the ability to inherit tea culture spirit in the process of practical learning, In the process of practical learning, students can effectively cultivate their learning ideas, strengthen their subject cognition, actively carry out diversified and comprehensive teaching and guiding activities, so that students' comprehensive tea culture learning ideas can be established, actively mobilize students' inheritance and development motivation of tea culture spirit, and ensure that in the teaching activities of tourism in China, the artistic value of China's tea tourism culture can be displayed by virtue of the characteristics of tea tourism culture, Provide assistance for the development of China's tourism economy, and ensure that China's tea tourism cultural projects achieve good economic value. Therefore, teachers should effectively implement the teaching concept of tea tourism culture in the teaching activities of tourism specialty, so that students can enhance the economic benefits of tea producing areas by creating tea culture tourism products in the process of practical learning and exploration, so that the local tea culture spirit can be inherited and carried forward. For example, in practical teaching activities, teachers should help students develop tea culture tourism characteristic projects through local culture and customs, ancient poetry and literature, characteristic folk songs and dances and other elements with the help of teaching cases, so that students' practical learning vision can be expanded, good tourism products can be provided for tourists, and innovative development paths of tea culture can be explored, so as to ensure that tourism brands in China's tea producing areas can be comprehensively built, and help China's tea culture to be of high quality, Lay the foundation for all-round development.
2.2 It is conducive to building a brand of tea tourism culture
In practical teaching activities, teachers should scientifically carry out innovative and diversified tourism teaching activities in combination with the characteristics of tourism discipline, so that students can gradually cultivate innovative learning awareness in the rich tourism teaching resources, actively carry out diversified exploration activities, so that students can deeply explore the development trend and characteristics of China's tourism industry, carry out high-quality and comprehensive learning activities, and lay the foundation for students' comprehensive development. Teachers should combine the characteristics of tea tourism culture integration, scientifically follow a high-quality and comprehensive tourism teaching mode, enable students to effectively carry out tea tourism culture exploration and learning activities in the process of practical learning, enable students to carry out in-depth study of tea culture, and urge tourism students to inherit and carry forward the spirit of tea culture on the premise of ensuring the steady development of tourism market economy, It provides the tourists who participate in the tea culture tourism with spiritual, physical and ideological relaxation tourism project creation work, and enhances the economic development trend of China's tea producing areas. It will help China's tea tourism brands go global, ensure a bright future for China's tea culture inheritance and development, thus enhancing the consumption capacity of China's tourism consumers and improving the protection and development quality of tea culture resources. For example, tourism teachers can set up special tea culture training and teaching activities in the process of practical teaching, so that students can understand the characteristics of tea and then master the connotation of the tea ceremony spirit, help students understand the growth environment, quality characteristics, cultural characteristics, etc. of tea as a crop, enhance students' ability to learn and inherit tea culture, and let students gradually cultivate their interest in exploring and learning in practical learning, Strengthen the cognition of tourism discipline, pave the way for the comprehensive and efficient development of students, ensure the smooth development of China's tea tourism culture teaching project, promote China's tea tourism project to achieve good results, and lay a solid foundation for students' high-quality and efficient development.
3. Teaching Reform Strategy of Tea Culture Tourism Management
3.1 Understand the characteristics of tea culture tourism brand
In the practical teaching activities, teachers should combine the characteristics of tea culture tourism, scientifically carry out innovative teaching exploration activities, so that students can gradually enhance their learning awareness and comprehensive ability in practical learning, laying a foundation for students' in-depth, efficient and comprehensive development, thus ensuring that China's tea culture tourism brand can be shaped, so as to carry out practical teaching with high quality and efficiency, and guide activities to lay a foundation for students' comprehensive and efficient development, In order to help build a high-quality tea tourism culture brand, students are encouraged to form good discipline ideas under the inspiration and guidance of the tea tourism culture brand effect, enhance the exploration and learning activities of tourism majors on the characteristics of tea culture brand, strengthen students' perception of tea culture connotation, and provide help for students' comprehensive development. First of all, teachers should effectively infiltrate the connotation of tea culture from the perspective of rural revitalization, help students gradually form learning ideas, strengthen discipline cognition, and pave the way for students to scientifically master the key points and priorities of knowledge, so as to strengthen students' sense of learning experience. It helps students to master discipline ideas with high quality and efficiency, and comprehensively build a diversified tourism brand awareness, so that students have a new understanding of the tea culture tourism brand. Secondly, by guiding students to explore the characteristics of tea culture, teachers can effectively cultivate students' ability to explore tea culture, enable students to cultivate their awareness of tea culture in the long history of tea culture learning, help students integrate tea culture with tourism organically, fully create tea tourism cultural projects with diverse forms and rich contents, and let the vast number of tourism enthusiasts understand the advantages of innovative development of tourism in tea tourism cultural characteristic projects, Comprehensively enhance students' comprehensive ability of practical learning, and pave the way for students' comprehensive development. Finally, with the help of practical teaching experience activities, teachers help students fully explore the characteristics of tea tourism culture and ecological tourism, let students explore the historical content of tea culture, so as to master the characteristics of tea culture, make contributions to students' gradual construction of good tea culture ideas, and pave the way for expanding the charm of China's tea culture. At the same time, tourism teachers should conduct in-depth analysis on the driving effect of tea tourism culture on the local agricultural economy. On the premise of protecting the interests of both tourists and agricultural operators, they should effectively innovate the characteristics of tea tourism culture, strengthen the awareness of tea tourism culture, so that students can comprehensively improve their core competitiveness in practical learning, and provide rich materials for students' comprehensive and efficient development.
3.2 Deeply experience the characteristics of tea culture tourism
In the practical teaching activities of tourism major, teachers should help students to carry out practical learning activities through experiential teaching methods, so that students can fully feel the characteristics and connotation of tourism major in the process of experience, ensure that students gradually form discipline ideas and strengthen learning cognition in practical learning, and pave the way for students to grasp the key points and key points of knowledge in depth and expansion, so as to continuously enhance students' sense of curriculum experience, It provides help for students to strengthen their practical learning ability, thus ensuring that students can form good learning thinking in their practical learning experience, and strengthen their diversified awareness of inquiry to provide help for students to master the key points of knowledge with high quality and efficiency.
For example, with the help of multimedia teaching equipment, teachers should help students effectively carry out innovative teaching activities on tea tourism culture in the process of sensory thinking expansion, so that students can achieve their goal of self-improvement in practical learning experience with the help of intelligent, scientific and technological means of educating people, so that students can truly realize the characteristic value of tea tourism culture, and then continuously improve students' practical learning experience ability, for the comprehensive development of students, Make efforts to scientifically master the tea culture. In the process of learning, our tourism students can fully grasp the connotation of tea culture and expand the spirit of tea culture to provide assistance, comprehensively enhance the overall learning quality and level of our students, and make full preparations for the diversified development of students. For example, teachers should use multimedia teaching equipment to let students understand the scale and development direction of China's tea green culture tourism projects in recent years, so that tourism students can make macro speculation on the prospects of tea tourism culture development, ensure that students gradually improve their learning motivation in practical learning, strengthen their discipline cognition, provide education support for students' comprehensive development, and thus ensure that students can fully cultivate their learning ideas in practical learning experience, Comprehensively enhance students' learning ability of tourism professional knowledge, promote students to truly realize the inevitability and practicality of the development of tea tourism culture, help the rapid economic development of China's tea producing areas, and effectively create brand and characteristic tea tourism cultural tourism projects.
3.3 Training of tea culture professionals
In order to carry out the tea tourism culture teaching activities in an all-round way, teachers should combine the characteristics of tourism to scientifically cultivate tea culture professionals, so that students can gradually cultivate tea culture awareness and strengthen the comprehensive ability of practical learning in the process of practical learning experience, so as to pave the way for inheriting and carrying forward the spirit of China's tea culture, thus ensuring that students can gradually form discipline ideas and strengthen learning cognition in the process of practical learning experience. Teachers should combine students to lay a solid foundation for students to effectively cultivate tea culture ideas, provide rich resources for students to carry out diversified tea culture exploration activities, create an efficient platform, ensure that students become skilled talents with excellent tea culture ability and spirit in actual learning experience, and provide help for students to effectively integrate tea culture and tourism development strategy.
For example, teachers should help students understand the connotation and value of tea with the help of the teaching process of "tea ceremony" cultural details in the practical course experience link, and promote students to gradually form skilled talents of tea culture discipline ideology in the practical learning experience. First of all, the teacher has made students deeply explore and study the knowledge points by infiltrating the teaching content of tea and tea producing areas, so that students can have a solid grasp of the basic knowledge content of tea culture, understand the impact of different tea producing areas on tea quality and varieties, so that students can effectively distinguish in practical learning, and comprehensively strengthen the ability to cultivate tea culture awareness. Secondly, students should follow the teachers to carry out inquiry learning activities scientifically according to their own interest characteristics, ensure that students gradually form tea culture exploration learning ideas in practical learning, fully understand the essence and connotation of the tea ceremony, so that students can learn about the characteristics of tea culture by virtue of the learning process, and provide support for the comprehensive development of tourism. Teachers can promote the effective development of tea culture through the effective teaching guidance process, which is an important core content of the current tourism market competition. It has a good guiding role in helping tourists understand the rich and diverse history of tea culture and inherit the spirit of tea culture. It can improve the comprehensive competitiveness of tourism products with the help of tea tourism culture brand, and highlight the richness, innovation, compatibility and other characteristics of China's tea culture. It has a certain economic driving effect on the innovation, income increase and efficient development of China's tourism industry, fully meets the actual needs of tourism consumers, helps build high-quality and high-level tourism cultural products, and achieves the goal of revitalizing China's tourism industry.
4 Conclusion
In a word, the organic integration of tea and tourism in the context of a diversified social environment is an important path for the inheritance of China's tea culture and an important channel for the expansion and innovation of China's tourism market. Based on the tourism market, the inheritance and popularization of tea culture is an effective measure to enhance the core competitiveness of China's tourism products. It has important value for tourists to experience the spirit and connotation of tea culture tourism projects. It has a positive role in promoting the creation of well-known tourism brands and tea culture distribution centers, and is also an effective way to highlight the development and innovation of China's tourism industry.