0 Introduction
The teaching of e-commerce is facing great challenges, which is mainly reflected in the fact that the traditional teaching software simulation training can not meet the needs of "new retail" talent training. To deepen the collaborative education between schools and enterprises, it is necessary to promote the professional teaching close to the actual production, popularize the project teaching, scene teaching and work process oriented teaching, and fully stimulate the students' interest and initiative in learning. In 2018, our university cooperated with a network technology Co., Ltd. in Hebi to introduce the mode of "real scene, real project, real practice and real performance" to carry out teaching and training, which improved the training level of e-commerce majors, improved the professional skills of e-commerce students, and expanded the social influence of e-commerce majors in our county.
1. Characteristics of "four truths" Teaching
(1) Real scene: Based on the teaching tasks in the talent training program, actively use various real scenes of the enterprise to help students quickly master various skills.
(2) Real project: enterprises and students jointly operate real enterprise projects, and further sublimate students' professional ability and professional quality through the operation of real enterprise projects.
(3) Real internship: students complete the tasks assigned by the enterprise under the real working environment of the enterprise. To lay a solid foundation for improving the quality of talent training in secondary vocational schools and achieving full employment.
(4) True performance: students create real benefits for the enterprise and create value for the society in the process of real projects and real internships. At the same time, students also get corresponding labor remuneration.
2. Implementation of "four truths" teaching project
Establish an e-commerce studio and create a real scene training base. Our school and juke Network Technology Co., Ltd. have jointly built four e-commerce studios in the school: customer service studio, art studio, Taobao operation studio and Tiktok live studio. The operation of the studios is jointly responsible by the enterprise department managers and professional teachers. Each studio undertakes specific project tasks and teaching and training objectives. According to the specific learning situation and interests of 2018 grade e-commerce students in our school, through the combination of voluntary selection and teacher adjustment, they are assigned to four studios to carry out E-commerce Teaching and training.
Operate e-commerce studios and build "four truths" teaching mechanism. Our teachers and students cooperated with juke Network Technology Co., Ltd. to operate e-commerce studios, introduce real project operations of enterprises, and build a "four truths" teaching mechanism. (1) Schools and enterprises cooperate to build an e-commerce training base, which undertakes the practice teaching and skill training of e-commerce specialty of our university; (2) The e-commerce training base is the operating organization of the enterprise in the school, with clear business tasks and profit objectives; (3) The "four truths" teaching operation studio is both a teaching practice and a production operation. Under the guidance of our professional teachers and enterprise technicians, the students completed the enterprise post tasks of juke Network Technology Co., Ltd. as enterprise employees, including Taobao customer service "rebate" service, commodity picture shooting and processing, Taobao shop decoration and operation, and Tiktok live delivery.
Undertake e-commerce enterprise projects and implement the "four truths" teaching program. The studio undertook the enterprise project of juke Network Technology Co., Ltd., covering all aspects of customer service, art, operation and new media in the enterprise project. Create studios according to enterprise standards, arrange studios according to enterprise scenarios, operate studios according to enterprise projects, and build practice and training bases according to real production environment. Professional teachers and enterprise technicians jointly design teaching and training links in the mode of "real scene, real project, real practice and real performance", lead the implementation of teaching and training, project management process, summarize students' learning effect and work experience, and evaluate teaching quality and teaching effect by the school, The enterprise shall evaluate the economic benefits and talent benefits.
The teaching of "four truths" has demonstrated its style and achieved outstanding results in cultivating talents. The e-commerce major of our university carries out practical training through the "four truths" teaching. The students learn the professional skills of e-commerce actively, the teachers have clear teaching objectives, and the talent training program meets the social needs. Li Xinyi, a student majoring in e-commerce in our university, brought 500000 yuan of goods live on the "double 11" day in 2019, making a daily profit of 50000 yuan for the company.
3. Evaluation of "four truths" Teaching
Real scene training, students quickly master professional skills. Students choose different studios to study according to their own interests, and learn and practice in real work scenes. The project tasks are specific and the teaching objectives are clear. From a student to an enterprise employee, he has a positive attitude, strong interest in learning, strict requirements for himself, and a strong sense of responsibility. Whether it is customer service "rebate" service, baby shooting and detail page production, online store operation or Tiktok live delivery, students' enthusiasm for learning skills has increased sharply. Under the on-site guidance of enterprise technicians and professional teachers, students can quickly and efficiently master various skills.
It is the operation of the project that promotes students' professional ability and professional quality. Students participate in enterprise projects, and their sense of ownership and professional awareness are significantly enhanced in their work. They have personal experience of professional skills, and have a clear direction for career planning. Through the operation of real enterprise projects, students feel the hardship and difficulty of enterprise business projects, experience the pressure and confusion in real work, have an internal demand for the improvement of professional skills, and put forward higher expectations for the shaping of professional quality. Learning and growing in work, exercising and improving in project operation, students' professional ability and professional quality have been comprehensively sublimated.
This is a real internship process, and the high-quality training of students has laid a solid foundation for employment. The cooperative teaching and training of enterprise projects is a real post practice. Students experience the real project operation of enterprises, complete project tasks in a real working environment, confirm professional knowledge and strengthen professional skills in work practice, and truly learn professional skills. Employment can be guaranteed. Under the talent training mode of deep integration of industry and education and deep cooperation between schools and enterprises, students can quickly adapt to their job roles and become technical experts by virtue of their skilled skills and rich knowledge after graduation.
The true performance motivation is that students create social wealth and realize self-worth. Through the operation of Tiktok live broadcast platform, students majoring in e-commerce of our university displayed the characteristic agricultural products of our county, such as shanxiaomi, silk eggs and Qi crucian carp. These characteristic agricultural products were sent to thousands of households through the e-commerce platform. Our county is an e-commerce demonstration county. The e-commerce industry is developing rapidly. E-commerce students actively participate in the operation of real enterprise projects, can apply what they have learned and quickly master professional skills. Students have created social wealth, realized self-worth, received salary feedback, reduced family burden, and been recognized by schools, enterprises, students and parents.
The experience of "four truths" Teaching: (1) the arrangement of courses is flexible and reasonable. To carry out the "four truths" teaching in the e-commerce major of secondary vocational schools, it is also necessary to take into account the normal learning of cultural courses and arrange practical training courses reasonably. At present, the internship time of secondary vocational school students is arranged for 6 months. The curriculum arrangement of the "four truths" teaching internship stage can be flexibly grasped, "monthly classes and monthly training" or "weekly classes and weekly training", which ensures the successful completion of the subjects required by the state. (2) Pay attention to students' mental health. The secondary vocational school students have obvious psychological pressure when they carry out real enterprise project training, and they will have resistance and boredom when they work for a long time. Once there is a problem in their work, they will have a large psychological burden. At the same time, the secondary vocational school students have poor self-control and are addicted to playing games, so they need to make more efforts in student management. While managing according to the rules and regulations of the enterprise, the school also regularly carries out outward bound training to train students' ability to adapt to the work of the enterprise, and organizes psychological guidance teachers to conduct regular psychological counseling to ensure the physical and mental health of students. (3) Avoid the risk of enterprise cooperation. The "school enterprise cooperation" of secondary vocational schools presents a situation of "hot school and cold enterprise". Secondary vocational students are immature in all aspects. The real projects are implemented in teaching and training, and the operating enterprises bear great investment risks. In order to avoid enterprise risks, our school cooperates with a network technology Co., Ltd. to build and configure the studios and computer hardware. In addition to the basic salary, the performance salary fluctuates according to the profit of the enterprise. The school and the enterprise have jointly formulated the performance salary method recognized by both parties. Government led and industry led. In order to improve the confidence of a network technology Co., Ltd. in investment and cooperation in our school, the County Bureau of Commerce provided a special e-commerce development fund for the enterprise, and set the e-commerce industry training project base in our school, paving the way for "school enterprise cooperation", laying a solid foundation for "integration of industry and education", and safeguarding the rights and interests of both e-commerce enterprises and secondary vocational schools.
(4) conclusion
The "four truths" teaching is an effective means of teaching and training reform under the environment of "school enterprise cooperation and integration of industry and education". It is a specific implementation process of the task-based talent training mode in the real environment of the secondary vocational school. It is conducive to students to master professional skills, improve professional quality, achieve multi-faceted employment and create life value.