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加强企业文化建设 增强企业竞争力

时间:2022-07-28 来源:未知 编辑:梦想论文 阅读:
Through 43 years of work practice, Xinjiang design branch has constantly summarized and sublimated its characteristic corporate culture, which has laid a good foundation for the leapfrog development of the enterprise, and has also become a continuous driving force to promote the development of the branch, promote the joint efforts of the majority of employees, carry forward the enterprise spirit, and continue to make new contributions to the harmonious development and stability of the enterprise.
 
Corporate culture is the common value concept formed in the medium and long-term business practice of the enterprise, the sum of the working and living habits and behavioral norms of employees, and the sum of the spiritual wealth with the characteristics of the enterprise created by the enterprise in the process of operation and management. After years of development, Xinjiang Design Branch (hereinafter referred to as the branch) has entered the grand goal of "building an international first-class petroleum engineering company", The branch company studies and implements the construction of corporate culture as an important part of the enterprise development strategy, and cultivates the core competitiveness of the enterprise through the construction of corporate culture.
 
1. Corporate culture connotation of the branch company
 
The characteristic enterprise culture of Xinjiang design branch is guided by the enterprise philosophy of China Petroleum Engineering and Construction Corporation, combined with the characteristics of the branch, and strive to form a more scientific and complete system, with progressiveness, contemporary core values and business philosophy, specifically including ① enterprise pursuit; ② Enterprise spirit; ③ Employee relations; ④ Technical pursuit; ⑤ Service concept; ⑥ Management concept; ⑦ Civilized and polite language norms; ⑧ There are 8 levels of design professional ethics.
 
Enterprise pursuit: the branch sublimates the enterprise spirit and core business philosophy of CPECC, cultivates its own enterprise culture, and realizes the sustainable development of the branch. In the field of petrochemical design, the branch pursues the national advanced technical level and serves the owner as the goal, and obtains the recognition of the owner and the market. While expanding the market, the branch company constantly improves various rules and regulations, applies management concepts and methods suitable for the development of the branch company, improves the level of operation and management, and becomes bigger and stronger. On the other hand, strengthen infrastructure construction, further improve the working environment and living conditions of employees, so that employees can work hard with more enthusiasm and strive to achieve results.
 
Enterprise spirit: only enterprises with positive enterprise spirit have strong vitality. Integrity, dedication, learning and innovation are the essence of the enterprise spirit of the branch. Over the years, relying on this magic weapon, the branch has experienced a development process from small to large and from weak to strong. Generations of employees of the branch have firmly established the entrepreneurial spirit of PetroChina "patriotism, entrepreneurship, realism and dedication", adhered to the Daqing spirit and iron man spirit, had a high sense of responsibility for work, practiced deeply, worked hard and dedicated, walked through the arduous road of scientific and technological exploration, and created extraordinary achievements, It is with this indomitable spirit that we have won the market and developed into a design enterprise with comprehensive class a qualification.
 
Employee relations: in the process of striving for the development of the branch, the employees are sincere and United, live in harmony, and work together to build a thriving branch, forming a friendly and enthusiastic, self-improvement, love and understanding, diligent and responsible relationship, supporting each other in work, helping each other in life, constantly improving themselves, and comprehensively developing and improving their knowledge, skills, concepts, and character, which is of great significance to the work Solve the contradictions in life rationally, resolve the contradictions, strengthen unity, promote work, take the development of the branch company as its own responsibility, and diligently explore, be diligent and conscientious in rejuvenating the enterprise through science and technology.
 
Technology pursuit: the branch company is an enterprise with talents, shouldering the important task of engineering construction. It puts forward the concept of refinement, pragmatism, openness and cooperation. The branch company attaches great importance to technological innovation. First, it takes increasing the training of talents as an important work, so that the majority of employees can firmly establish the idea of "prospering the enterprise through science and technology", establish a learning enterprise, strengthen technical training, run English training courses, and the trade union carries out labor competitions for design projects, Through many forms, it not only improves the skills of employees, but also builds a platform for employees to achieve their own development, and strives to be innovative in every design work to achieve advanced, mature, reliable and economical design boutiques. Second, the branch also strengthened technical exchanges and cooperation with other branches to achieve common development and progress.
 
Service concept: enterprises without competition have no foothold in the market. Exquisite technology, high-quality service and reliable quality assurance are the basis for doing a good job. In terms of service concept, the branch company always advocates that all employees should design a project and establish a high-quality product in every design and construction cooperation with the standard of "satisfying the owner's attitude, satisfying the owner's speed and satisfying the owner's quality" Build a reputation, make a group of friends, occupy a market, follow this service concept, the branch seized the design market for survival and development, provided meticulous technical services for the owners, and won the owners' good trust and reputation.

Operation and management philosophy: the branch company is a people-oriented, harmonious and consistent, steady operation, and benefit first business philosophy. The development of any enterprise cannot be separated from people. In order to make the enterprise develop faster and better, it is necessary to create a relaxed, harmonious and happy working environment for all employees, respect and rely on people, so as to give full play to employees' work initiative and creativity, constantly create better performance, and maximize economic benefits.
 
Civilized and polite language specification: "Hello, please, sorry, thank you... And other daily expressions, which seem ordinary and ordinary, reflect the civilization of an enterprise to a certain extent. As the saying goes:" a good word is warm in three winters, and a bad word hurts people in June ". For employees who work together every day, a smile and a warm word are like spring wine in their hearts, moved by it, and polite between people, Get along well and work efficiency will be doubled. Therefore, building a harmonious group and creating a stable internal environment are the necessary conditions for reform and development. In the external market, with excellent technology and good reputation, the good image of employees is more important. Every employee must keep in mind the mission and sense of responsibility, and our career is not glorious.
 
Design professional ethics: every industry has its own professional ethics, and as a survey and design industry, it must also have its own specific professional ethics.
 
① We should conscientiously study and practice the party's theory of building socialism with Chinese characteristics, constantly improve the ideological and political level and knowledge level of all staff, establish a correct scientific outlook on development, outlook on life and values, dare to climb the high-tech field, and better serve the construction of the motherland. ② Abide by discipline and law, consciously accept and obey management, do orders and prohibitions, and fulfill their duties. ③ Establish a high sense of responsibility, carefully survey, carefully design, carefully manage, ensure quality, and be foolproof. ④ Love and dedication, selfless dedication, wholeheartedly serve the public, and do a good job in their own work. ⑤ Emancipate the mind, seek truth from facts, dare to innovate, serve enthusiastically, actively cooperate, and carry forward the spirit of unity and cooperation. ⑥ Proceed from the overall situation, resist unhealthy tendencies, strictly abide by market rules, and shall not violate construction standards and norms and infringe upon others' intellectual property rights. ⑦ Strengthen self-discipline, practice incorruptedly, and consciously safeguard the reputation of the industry and units.
 
2 play the role of corporate culture
 
Leading role of corporate culture: the characteristic corporate culture of the branch enables employees to form a consensus on the evaluation of things and have a common value orientation. The "corporate culture manual" compiled and printed by the branch is one volume for each employee. At present, the "dictionary of corporate culture of China Petroleum Engineering Construction company Xinjiang design branch" is also compiled; Organize employees to listen to the advanced deeds report of outstanding figures in the design industry held by the survey and Design Association for many times; Continue to cultivate and strengthen the construction of corporate culture on the website of the branch, and guide all staff to form a consistent value.
 
The supervision role of corporate culture: the rules and regulations formulated by the enterprise must be observed by every employee of the enterprise. The branch company improves various rules and regulations, adheres to institutional constraints, adheres to education and guidance of employees, and establishes a sense of responsibility and mission.
 
Cohesion of corporate culture: actively build a people-oriented corporate culture, so as to form a united and positive atmosphere, strengthen team awareness, and make employees have strong cohesion.
 
Incentive effect of corporate culture: in corporate culture, leaders adhere to poverty alleviation and donation activities, visit sick and hospitalized employees, and care about their work and life. If employees feel encouraged, they will be proactive, work hard, actively participate in cultural and sports activities, commend the advanced, inspire and motivate people with advanced deeds, which plays a great role in promoting enterprise employees and has a strong sense of honor, It will take practical actions to maintain the image of the enterprise.
 
3. Methods to promote corporate culture
 
Strengthen leadership and raise awareness. As leading cadres, we should understand the importance and necessity of corporate culture from a political height, and cultivate core competitiveness through corporate culture. People oriented and full participation. Cadres at all levels of enterprises should go deep into the grass-roots level to investigate and study, and effectively understand the ideological dynamics of employees, so that people-oriented can be implemented. Employees' recognition of corporate culture should be reflected in their daily work and business activities. Create a good atmosphere of respecting and paying attention to talents, and establish an incentive mechanism for talents to make them play a better role. Strengthen the organization and implementation of corporate culture. We should give full play to the organizational leadership role of the party organization, carry out various forms of corporate culture construction activities, and make the concept of corporate culture rooted in the hearts of employees and put it into action. Keep pace with the times and be brave in innovation. The branch company adapts to the development of the situation, dares to innovate in management, endows new connotation to the corporate culture in the aspects of operation, talent training, enterprise management, etc., and constantly summarizes and sublimates in practice, so as to make the branch company develop well and rapidly.

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