Enterprise culture is the soul of an organization, which constantly promotes the development of the enterprise. With the deepening reform of public institutions, the important role of enterprise culture has been paid more and more attention. In order to realize the steady and sustainable development of public institutions, we must develop a distinctive enterprise culture. Next, this paper will focus on the importance of enterprise culture to public institutions, as well as the problems and relevant measures in the construction of enterprise culture in public institutions at this stage.
1、 The importance of enterprise culture construction to public institutions
It is necessary to strengthen the operation and management of public institutions and constantly enhance the cohesion and combat effectiveness of the staff and workers. The role of enterprise culture construction is irreplaceable. The construction of enterprise culture plays an increasingly important role in an organization's business philosophy, operation and development. It is of great practical significance to continuously strengthen the construction of enterprise culture.
（1） Strengthen the construction of enterprise culture and provide inexhaustible power for the healthy and sustainable development of public institutions
With the changes of the times and the development and expansion of the organization, the development of enterprise culture is endless, which is an eternal theme of the organization. First of all, the enterprise culture will have a great impact on the employees' behavior and professional ethics of the unit, which can enhance the cohesion and combat effectiveness of the staff, enhance the loyalty of the staff, and enhance the sense of gain, mission and belonging of the staff. Secondly, the enterprise culture has a profound impact on the strategic decision-making and long-term planning of the unit, can have the team spirit and cohesion, and generate a continuous development power.
（2） Strengthening the construction of enterprise culture will help to standardize and standardize the management of public institutions
The development process of enterprise culture construction is, in essence, a process that accompanies the development and growth of enterprises. In the early stage of a unit's growth, the management is extensive and the efficiency is first. The role of enterprise culture construction may not be enough to show. When an organization develops to a certain scale, the management must be standardized and reasonable, the procedures must be rigorous, and the operation must be scientific, so as to achieve a reasonable combination of people, finance, and materials. The planning, organization, leadership, control and other aspects of the entire organization must be systematically improved. Otherwise, the organization cannot survive for a long time.
（3） Strengthening the construction of enterprise culture is conducive to the growth of employees in public institutions
In the final analysis, the construction of enterprise culture is the development of people. Public institutions are the organizations with relatively concentrated professional and technical personnel in China. It is necessary to fully tap the enthusiasm and creativity of each employee, cultivate an advanced team with excellent ideological quality and excellent technology, and help the organization establish a good far-reaching mechanism and incentive and restraint mechanism. All these are inseparable from the construction of enterprise culture. In the final analysis, the competition in the contemporary market is the competition of talents. Therefore, we must attach importance to and strengthen the education and training of employees, constantly improve the overall quality of cadres and employees, and lay a solid foundation for enterprise culture.
2、 Problems in the construction of enterprise culture in public institutions
（1） Some public institutions have misunderstandings in understanding enterprise culture
First, we mistakenly understand corporate culture as image packaging. It is believed that the enterprise culture is to improve the external image of the company, decorate the facade, and devote great efforts to how to design slogans and logos. However, there is no in-depth discussion on the core of the enterprise culture, that is, the enterprise spirit. The spirit of the enterprise is unclear, and the fundamental goal and purpose are not clear, resulting in confusion in the thinking of the entire staff and workers and no clear goals.
Second, it mistakenly understands corporate culture as cultural and sports activities. Do you think more cultural and sports activities should be carried out? Sakura? For example, organize several song and dance competitions and literary performances to build the enterprise spirit. In fact, no matter how many cultural and sports activities are, they are only a surface of the construction of enterprise culture and do not touch the essence of the construction of enterprise culture.
Third, the enterprise culture is wrongly understood as the management system. It is one-sided to think that if we improve the management system and build more rules and regulations, everything will be all right. It is true that the formulation of management rules is a guarantee for the construction of enterprise culture, but the denotation of enterprise culture is much larger than the management system, and the two cannot be treated equally.
（2） Some public institutions have deviation in the degree of conformity with corporate culture
The corporate culture construction of some public institutions only pursues the surface of corporate culture, and the slogans and slogans are not innovative. They do not fit well with their own development, can not reflect the organizational goals and development direction of the unit, can not effectively improve the enthusiasm of employees, and can not provide a power source for the development of the unit. This requires us to calm down and mobilize the vast number of cadres and workers to study and deeply explore the spiritual core of our unit.
（3） The corporate culture of departments and institutions is the same
The enterprise culture of many public institutions is copied and identical. It can not be digested, absorbed and transformed in combination with the actual situation of the unit, and can not excavate the characteristic culture of the unit.
3、 Suggestions on the construction of enterprise culture in public institutions
In order to achieve scientific and sustainable development and better serve the society, public institutions should vigorously strengthen the construction of enterprise culture, combine the excellent historical and cultural tradition of the Chinese nation for thousands of years, summarize and refine according to the actual situation of their cadres and employees, and form their own characteristic culture.
（1） We should give full play to the role of leaders of public institutions as the locomotive of enterprise culture construction
The development of any enterprise can not be separated from the attention and support of the leaders of the unit, and the construction of enterprise culture is no exception. An excellent leader of a public institution must be a master of enterprise culture construction, because he knows the importance of enterprise culture construction to strengthen the construction of the staff. Leaders are the benchmark of a unit. Leaders should take the lead in learning, and cadres and workers should follow suit, so as to form a learning organization as soon as possible. Leaders stand high and look far, and have more resources than ordinary employees. They can grasp the overall situation of the unit and plan from a commanding height and have a long-term vision. The strategic plan put forward can break through the Convention and find a new way. The strengthening of scientific personnel and system construction is conducive to the development of enterprise culture construction.
（2） We should give full play to the adhesive role of the management system of public institutions in the construction of enterprise culture
The management system of a unit is the basis for its development and expansion, and also the guarantee for the construction of enterprise culture. Without a scientific, reasonable, complete and standardized management system, it will not be possible to form an overall constraint on cadres and workers, and it will not be possible to achieve the power of rallying people's hearts. Only by strengthening the standardization, scientization and rationalization of the management system, using the system to manage people, and doing things according to the rules, leading cadres and ordinary employees should observe the rules and discipline, and the construction of enterprise culture will become a source of water and a tree with roots.
（3） We should give full play to the role of cadres and workers of public institutions as the backbone of the construction of enterprise culture
No matter how good the corporate culture slogan is, if it is not generally recognized by the cadres and employees of the unit, it will become a dry slogan, which will not be transformed into the internal motivation of the cadres and employees to start their own businesses, nor will it become the cohesion and centripetal force of the staff team to strive for excellence. Only when the cadres and workers recognize it, conform to the actual situation of the unit, and play a positive role, will everyone support it, improve efficiency, and develop the organization.
4、 Conclusion
"Rome wasn't built in a day." The enterprise culture construction of public institutions is a long-term task, and it is not a day's work. We should have long-term perseverance, constantly improve our innovation ability, and constantly intensify our work to make greater contributions to the implementation of the enterprise culture construction of public institutions.