Introduction: "harmony" means working together in the same boat, "harmony" means coordination and order, and "harmony" can contain everything. Politically speaking, it is a state of social stability. At the same time, it means that people can understand and follow the objective laws of things and coexist harmoniously with nature. An excellent enterprise needs to constantly overcome its competitors, constantly overcome itself, and seek development and innovation in the battle. Only by being good at innovation and daring to solve problems can the enterprise win the market and achieve its business objectives. This process must be based on a harmonious corporate culture. A harmonious corporate culture is vital to the formation of enterprise cohesion, the improvement of market competitiveness, and the promotion of sustainable, healthy and coordinated development of enterprises.
1、 Harmonious enterprise culture and enterprise core competitiveness
"Harmony" is a new content given to enterprise culture under the condition of market economy. Harmonious enterprise culture includes three characteristics: harmony, competition and times. Harmonious enterprise culture mainly includes three parts: enterprise and employees, enterprise interior, enterprise and society.
The core competitiveness is the embodiment of the unique competitive advantages that an enterprise has different from other competitors. It includes the competitiveness of knowledge, skills and assets, and is the source of obtaining long-term competitive advantages.
Harmonious enterprise culture is an enterprise's values with "harmony" as the core concept. It internally coordinates the common values of the enterprise and employees. It integrates the ideas, values, norms of action, codes of conduct, etc. of the enterprise and employees, helps the enterprise to condense and coordinate, guide and educate, encourage and constrain, innovate and scientifically develop various resources, and provides continuous power for the sustainable and healthy development of the enterprise. Finally, it will form a strong ability to integrate various resources and enhance the core competitiveness of the enterprise. Externally, the harmonious enterprise culture has the pursuit and spirit of social values that transcend the enterprise's own interests. It can coordinate and balance the interests of the enterprise and various stakeholders. The enterprise values can be accepted and recognized by customers, the public and the government. While developing itself, it also pays attention to protecting the environment, and ultimately realizes the sustainable development of the society. There is no doubt that the internal harmony and external harmony achieved by the harmonious enterprise culture will certainly form a strong driving force to enhance the core competitiveness of enterprises and promote the development of enterprises.
2、 How to build a harmonious corporate culture to promote the core competitiveness of enterprises
（1） Enhance the importance of harmonious enterprise culture
The premise of building a harmonious corporate culture is to improve the understanding of the importance of building a harmonious corporate culture. Through learning, training, publicity and other forms, the majority of employees will form a consensus on the importance of building a harmonious corporate culture, give full play to the role of Ideological and political work, put the idea of building a harmonious corporate culture into the hearts of employees, and integrate the construction of spiritual civilization into the construction of corporate culture. In particular, efforts should be made to strengthen the leadership's understanding of the construction of a harmonious enterprise culture, so that leaders at all levels can fully understand the strategic significance of strengthening the construction of a harmonious enterprise culture for enhancing the core competitiveness of enterprises and promoting the development and growth of enterprises, so as to improve the importance of leading cadres on strengthening the construction of a harmonious enterprise culture, and form a consensus among enterprise leaders, Take strengthening the construction of harmonious enterprise culture as an indispensable and important part in the process of enterprise development strategy, and enhance the initiative and consciousness of doing a good job in the construction of harmonious enterprise culture.
（2） Adhere to the "people-oriented" and form a harmonious corporate culture value with internal and external consensus
The competition of enterprises in the future will be the competition of enterprise image. The main content of harmonious enterprise culture is to establish a good enterprise image, establish an enterprising enterprise spirit, and give full play to the maximum role of people.
Therefore, first of all, it is necessary to promote the harmony between the enterprise and the employees, and safeguard the fundamental interests of the employees in the enterprise, such as: the wages and benefits of the employees increase synchronously with the benefits of the enterprise, ensure the employment rights of the employees, optimize the labor environment, implement the democratic management rights of the employees, and make the enterprise a home for the employees.
Secondly, establish a good employee training mechanism. Whether the training mechanism is perfect or not will directly affect the harmony and development of enterprises. Under the condition of market economy, employees need to master new technology through continuous learning to adapt to the new changes in the market, cultivate the concept of "knowledge is capital, talent is wealth, and technology is life" of the employee group, and expand the learning field of employees. Learning vision is also another important way to improve the core competitiveness of enterprises.
Finally, we should establish harmonious interpersonal relations. The interpersonal relationship of an enterprise is an important part of building a harmonious enterprise culture. It is necessary to actively promote the interpersonal relationship of solidarity, friendship, mutual understanding and trust, mutual care and help, harmonious coexistence and common development among employees.
（3） Standardize various management systems
First, it is necessary to improve the corporate culture management mechanism, establish a corporate culture work pattern under the joint management of the enterprise management and the political work group, and jointly advocate, plan and promote the construction of corporate culture.
Secondly, it is necessary to establish and improve various personnel management systems of the enterprise, standardize the behaviors of employees with perfect rules and systems, protect the legitimate rights and interests of employees, guide the employees to exercise their rights and perform their obligations according to law, and ensure that there are rules and regulations for work and that there are standards for work.
Third, Jilin Forest Industry also attaches great importance to establishing the research system of enterprise culture construction, strengthening the research on enterprise culture, closely centering on the production and operation work center of the enterprise, refining the research content, formulating long-term plans and innovating the cultural connotation to guide the construction of enterprise culture; We will conscientiously do a good job in the exchange of enterprise culture, and take the construction of enterprise culture as an important content at the annual spiritual civilization construction conference, and conscientiously summarize, analyze and exchange experiences.
Conclusion: the construction of harmonious enterprise culture is a systematic project. Only by mobilizing the strength of all parties, using all publicity and education channels, guiding the development of enterprises with the concept of harmony, adjusting the enterprise environment according to the market, adhering to the management concept of "people-oriented", and improving the enterprise management system can we further improve the overall image level of enterprises and the overall quality level of employees, so as to improve the core competitiveness of enterprises, To provide a strong spiritual impetus for the survival, development and growth of enterprises.