High level cultural and tourism talents are the key to the high-quality development of the cultural and tourism industry chain. During the "14th five year plan" period, the development of China's cultural tourism has stepped onto the "fast track". All localities are vigorously developing the cultural tourism economy, actively integrating medical beauty, physical fitness, dietotherapy and health preservation, night economy, and integrating regional cultural resources into a new driving force for cultural tourism development.
The major of Tourism Management in higher vocational colleges, as an important major for cultivating cultural and tourism talents, must be combined with the new business forms and new characteristics of the current cultural and tourism industry, according to the vocational skill level standards and the national professional teaching standards, and take the cultivation of compound cultural and Tourism Talents with one specialty and multiple abilities as the criteria, revise the talent training plan of tourism management major, and strengthen the construction of the curriculum system of tourism management major, so as to truly improve the quality of cultural and tourism talent training, Meet the needs of professional talents for the development of culture and tourism. At present, most of the tourism management majors in vocational colleges have failed to meet the needs of higher vocational talent training and the development of new forms of culture and tourism, and the curriculum system has failed to meet the needs of the new forms of culture and tourism. Therefore, it is very important to take the reconstruction of the curriculum system as the starting point to promote the connection between higher vocational talent training and the development needs of the culture and tourism industry.
1、 The necessity of reconstructing the curriculum system of Tourism Management Specialty
The curriculum system is the core of the core of professional talent training, an important cornerstone for the achievement of professional talent training objectives and graduation requirements, related to the combination of professional knowledge structure and what kind of people to cultivate. Building a scientific curriculum system is not only an important part of discipline and specialty construction, but also an important path to highlight professional characteristics. At the same time, it is also an important means to cultivate students' knowledge, ability and literacy and ensure that students improve their market competitiveness.
The cultural tourism industry is an important engine of economic growth and an important driving force for transformation and development. It needs sufficient high-quality cultural tourism talents from higher vocational colleges to support its development. "Tourism + culture" extends the industrial chain and promotes the continuous emergence of new tourism products and formats. Tourism products emphasize the experience of tourists and the educational function of cultural people. The curriculum system of Tourism Management Major in higher vocational colleges should be guided by the idea of cultivating talents with strong foundation, strong ability and high quality, integrate the latest technical requirements and job requirements of the cultural tourism industry into the curriculum teaching, ensure the cutting-edge and professionalism of the curriculum content, and pay attention to integrating local cultural tourism resources into the practical teaching, so as to form professional characteristics and misplaced competitive advantages. The survey shows that the current training of tourism talents in higher vocational colleges can not reflect the demand for talents from the industrial development of "tourism + culture", which is mainly reflected in the etiquette and politeness in the explicit ability, the handling of interpersonal relationships, the extrovert characteristics in the basic professional knowledge and implicit ability, the quality and the motivation for career achievement, etc., which are far from the requirements of enterprise posts. Therefore, in order to meet the new requirements of culture and tourism for professionals, higher vocational colleges must strengthen the reconstruction of the curriculum system of Tourism Management under the background of culture and tourism integration.
2、 Problems in the course system construction of Tourism Management Specialty
With the emergence of new forms of cultural tourism, such as smart tourism, media tourism, health tourism, Museum Cultural Tourism and intangible cultural heritage tourism, the requirements of the cultural tourism industry for tourism practitioners have become higher and higher. However, the lack of total supply of cultural tourism talents and inconsistent specifications in Higher Vocational Colleges have led to insufficient talent support for the integrated development of culture and tourism, which has become a "pain point" perplexing the development of the industry.
（1） Unclear training objectives
The orientation of talent training objectives is the benchmark that determines the direction of professional development and the most basic and core part of talent training programs. The training objectives of tourism management professionals in higher vocational colleges should adapt to the needs of the cultural tourism industry, pay attention to improving the effective connection between colleges and various cultural tourism enterprises, and scientifically and reasonably set the training objectives of tourism talents according to the actual situation of the development of the cultural tourism industry.
The survey found that at present, the curriculum and employment orientation of Tourism Management Major in most higher vocational colleges are still traditional jobs around the four employment directions of hotels, medium and high-end catering industry, travel agencies and tourist attractions, while the relevant jobs involved in the new business forms of the current cultural tourism industry are not matched synchronously. Especially with the development and maturity of the cultural tourism industry, the tourism management specialty and the hotel management specialty have been clearly distinguished, and the digital cultural tourism has entered the exploration and promotion period. The tourism management specialty courses should be targeted to set up relevant courses and course training. For example, the posts of digital cultural tourism specialist, night tour economic operation management specialist, tourism performance planning specialist, cultural convention and Exhibition consulting specialist, etc. due to relatively little contact with this aspect in the school, students in the society are completely incompetent for these posts, and can not meet the employment requirements of tourism enterprises, resulting in the disconnection between learning and application.
（2） Professional features are not outstanding
The homogenization of Tourism Management Specialty in Higher Vocational Education and the differential development of local culture and tourism do not match the demand for characteristic talents. At present, some tourism management majors in higher vocational colleges still focus on tourism, hotels and scenic spots. There are similarities in the curriculum, and the specialty construction and building lack the characteristics of cultural tourism integration. On the one hand, new forms of culture and tourism continue to emerge. On the other hand, the traditional training methods do not pay enough attention to the talent training in emerging industries such as night tourism economy, tourism performance, cultural exhibitions and other related directions. The courses in the training program for tourism management professionals are still dominated by traditional "old" courses, and do not pay attention to the creation of characteristic courses in combination with local culture and tourism characteristics, resulting in the lack of characteristics of professional talents, It is difficult to meet the demand of local culture and tourism for talents. For example, taking the night economy as an example, many tourism cities lack talents in the content creativity and design of night tourism products, and few operators have experience in initiating products from night tourism to building the overall operation of surrounding business forms. Few courses such as local night economy have been integrated into the curriculum system, and such courses have not been deeply integrated into local characteristic resources in the practical teaching link, It is difficult to create differentiated curriculum features and form a talent training curriculum system with local characteristics.
（3） Insufficient course resource pool
Curriculum resources are the basis of curriculum implementation and the support for schools and teachers to carry out education and teaching. First of all, at present, the courses of Tourism Management Major in higher vocational colleges are still mainly offline courses, and online courses are still relatively scarce. For example, there are some tourism course resources such as introduction to tourism, tourism marketing, overview of tourist source countries, and travel agency management on Chongqing University open course platform, Superstar Digital Library and other websites. However, with the emergence of the new business form of cultural tourism, there are fewer courses involving research travel, customized travel, smart tourism, digital cultural tourism and so on. Secondly, online related courses may not meet the needs of teacher education and teaching. Because the development of online course resources has a time lag, but with the sustainable development of tourism and the emergence of new tourism formats such as "tourism +", some courses can not keep up with the requirements of the times. Thirdly, the online course resource library lacks effective docking. Many colleges and universities' curriculum resource banks are generally opened in the form of members such as Council units, while many higher vocational colleges and universities have less access to available resources due to low cooperation levels or cooperation costs. In particular, some domestic high-level colleges and universities' curriculum resource banks, high-level tourism vocational training institutions and domestic and foreign cooperative teaching resources have not been orderly connected.
（4） Shortage of double qualified teachers
Double qualified teachers are the key to improve the quality of vocational education. Double qualified teachers refer to full-time teachers in the field of vocational education who can not only carry out professional theory teaching, but also carry out professional practice guidance. Teachers with "double certificates" (teacher qualification certificate + professional title certificate or skill certificate) cannot be called "Double Teachers" in the strict sense. Even though some full-time teachers have obtained the temporary training certificate issued by the enterprise through the cooperation between industry and education, school enterprise cooperation or talent training alliance, if they are not really engaged in the post practice work of the enterprise, but only regard the part-time work of the enterprise as "going through the motions", such "Double Teachers" also lack real enterprise work experience, and are not really "Double Teachers" with theoretical education ability and practical skills. Tourism Management in higher vocational education is a comprehensive and practical specialty. Under the background of cultural tourism integration, new forms of cultural tourism continue to emerge, and there will be a lot of cross-border knowledge or professional innovation, which puts forward higher requirements for teachers of tourism management. Without "Double Teachers" in the real sense, it is difficult to feed the latest industry into the classroom, and there is no way to share cutting-edge knowledge and skills, arouse students' resonance or make students love their own industry.
（5） Imperfect training facilities
Only by combining education and training can students be trained into workers with high-quality technical skills. Training facilities are an important platform for students' skill training and ability improvement, and an important guarantee for realizing the training goal of high-quality skilled talents of Tourism Management Major in higher vocational colleges. As the major of tourism management is to cultivate professionals with "tourism + management" knowledge span, the construction of training facilities for the major of tourism management is not like the Chinese food training room, bar and beverage training room and other resources with obvious three-dimensional and unique presentation, but the cultivation of explicit and implicit skills. Therefore, the construction of training facilities for the major of tourism management has always been a problem.
First, the number of professional training room resources is limited. According to the survey, there are generally 2-4 exclusive training rooms (3D simulation training room, tourism e-commerce training room, tourism information software integration training room, etc.) for the tourism management major in most vocational colleges. Generally, there are few training rooms, insufficient types and limited training resources. Second, the science and technology of the training room is out of date. For example, the 3D simulation training room and the travel agency planning and adjustment training room were first-class in China when they were under construction, but with the rapid development of science and technology, these training facilities will fall behind in 3~5 years, so they must be updated in time. Third, the training equipment or resources are difficult to guarantee the training quality. For example, it is difficult to fix and implement the night tourism or outdoor tourism training, which leads to the corresponding training projects can only be ppt simulated. Fourth, the training facilities are difficult to meet the integration of "production" and "teaching". Many productive training facilities not only undertake the teaching and training tasks of the school, but also carry out operational or productive tasks. Sometimes the training facilities or training rooms also need to undertake vocational training or skill competitions, which further reduces the "production" and "teaching" time, and it is difficult to ensure the professional training effect of students.
3、 The path of reconstructing the curriculum system of Tourism Management Specialty
In the post epidemic era, the post reform and talent demand adjustment of the culture and tourism industry are relatively large. On the basis of adapting to the development needs of the culture and tourism industry and market development, the tourism management major in higher vocational colleges should follow the principles of docking specialty and industry, and docking professional course content and professional standards to build a professional course system, adjust the talent training plan according to the development trends of the culture and tourism industry, and constantly improve the professional teaching diagnosis and improvement strategies, Realize the accurate supply of cultural and tourism talents.
（1） Define training objectives
The training objective of professional talents determines the basic direction of students' training and is the guide of professional course teaching activities in higher vocational colleges. In response to the development of the industry and the changes in cultural and tourism formats and consumer demand, higher vocational colleges should re-establish the training goal of cultural and tourism integrated tourism management talents with cross-border knowledge and ability, so as to adapt to the new changes, new jobs and new demands of the cultural and tourism industry.
First, the cultivation of professional talents should reach a balance between supply and demand with the cultural and tourism talent market. Only by determining the training specifications according to the market demand can we improve the market adaptability of tourism management professionals. Second, the talent training objectives of tourism management major should be closely linked with the cultural tourism industry. Only on the basis of matching the needs of the cultural tourism industry can we provide better services for the development of the cultural tourism industry. For example, in view of the new posts emerging in the era of smart cultural tourism, including OTA (online travel agency operation), new media operation, tourism route planning, tourism development creativity, etc., the curriculum of tourism management should take into account the capacity requirements of new posts. Only by continuously adjusting the curriculum with the development of the cultural tourism industry can we cultivate cultural and tourism talents required by the market. Thirdly, the talent training objectives of Tourism Management Major in higher vocational colleges should be adjusted in combination with the actual work requirements of local cultural and tourism enterprises in China, so as to improve the adaptability between tourism management professionals and enterprises and better serve the local cultural and tourism industry.
（2） Highlight professional characteristics
Higher vocational colleges should find out the professional orientation, combine their own advantageous resources, highlight the characteristics of professional highlights, and cultivate competitive tourism management professionals. At present, how to develop their own characteristics and form their own professional advantages and brands is an urgent problem to be considered in the construction of Tourism Management Major in tourism colleges, and the construction of curriculum system and the exploration of teaching mode are important implementation paths to form professional characteristics.
Tourism Management Major in higher vocational education is a highly comprehensive major, which needs to improve students' comprehensive ability to face future professional posts through the combination of schools and enterprises, the integration of industry and education, etc. In particular, some professional core courses should fully absorb enterprise teachers, give full play to the role of enterprise owners and sports people, and build an application-oriented and characteristic talent training mode based on ability and industry demand. For example, Chongqing tourism vocational college trains its majors in different directions according to its own school running characteristics. The tourism management major uses the Intangible Cultural Heritage Inheritance center of the school as the training base, integrates the intangible cultural series courses, makes full use of the advantages of local intangible cultural resources, enriches the cultural curriculum connotation of the tourism major, formulates the training standard of "five talents" of the school, and creates a tourism major with local characteristics. In addition, the tourism management major of Chongqing Tourism Vocational College has established a "Tourism Talent Training Alliance" with Chongqing culture and Tourism Commission, Chongqing tour guide association and 17 leading cultural and tourism enterprises through a new mechanism of talent alliance to jointly build a talent incubation base, competition education projects and enterprise customized courses, so as to achieve the double improvement of talent training quality and employment quality. Therefore, reconstructing the curriculum system of Tourism Management Major in higher vocational colleges has important practical significance for improving the quality of running a school and effectively serving the society, and has important guiding value for exploring the construction of characteristic majors.
（3） Enrich course resources
Curriculum system is the key link of talent training, which determines the knowledge structure and ability tendency of talents. From focusing on the operation of travel agencies, tourism theory, scenic spot development, star rated hotels and tourism foreign languages, to focusing on Tourism collectivization, customized tourism, smart tourism and comprehensive improvement of destinations, to the current home stay, research and learning, cultural and tourism integration, digital cultural and tourism, the curriculum resources of Tourism Management in higher vocational colleges should also be supplemented and updated with the reform of cultural and tourism industry, In particular, the coverage and types of online teaching course resources need to be continuously expanded.
The first is to transform traditional tourism knowledge into cultural and tourism integrated ability, break the old teaching system that relies on the college's single curriculum resources and curriculum structure, and build a new system of "on campus + off campus + platform" curriculum resources and modular curriculum corresponding to technical iteration. Second, when establishing or acquiring offline and online curriculum resources, higher vocational colleges should consider the connection between curriculum setting and post work, curriculum content and industry development, teaching process and production process, so as to achieve the goal of curriculum education. Thirdly, the university should solidly promote the construction of tourism management specialty, strengthen the reform and innovation of curriculum teaching, stick to the actual work process of posts, and develop its own high-quality teaching resources. For example, presenting historical and cultural knowledge to users in a relaxed and entertaining way is one of the necessary skills for future cultural and tourism talents.
（4） Strengthen the training of "Double Teachers"
Teachers are the initiators of knowledge transmission and skill inheritance, and the undertakers of professional talent training. The construction of "double qualified" teachers in higher vocational colleges should be implemented in accordance with the requirements of the implementation plan for deepening the reform of "double qualified" teachers in Vocational Education in the new era and other documents, so as to improve the teaching skills of teachers in vocational colleges. To realize the high-quality development of culture and tourism, we must have high-quality culture and tourism talents as the support, and the "double qualified" teachers play a key role in realizing the goal of talent training. The tourism management major in higher vocational colleges can take advantage of the opportunity of school enterprise cooperation to send professional teachers to the production front line of enterprises for temporary training, so as to improve teachers' practical operation ability. At the same time, vocational colleges should also improve the training mechanism and incentive mechanism of "double qualified" teachers, requiring the trained tourism management teachers to have both practical work experience in relevant industries and teacher qualifications, Both theoretical teaching experience and practical teaching experience, both professional operation ability and scientific research innovation ability. At the same time, tourism is a social science, which requires teachers to bring the most cutting-edge knowledge and skills of culture and tourism to the classroom, improve students' interest in learning, and attract students to take the initiative to master professional knowledge. Therefore, the key to the construction of "double qualified" teachers in higher vocational colleges lies in the joint education and mutual employment between schools and enterprises, which is particularly important for the construction of a "double qualified" teacher team with high quality, high level and high team.
（5） Improve training facilities
Strengthening the construction of on campus training bases, improving training facilities and implementing management systems are not only an important support for the implementation of the curriculum, but also an important guarantee for the smooth teaching of tourism management.
According to the training needs of tourism management talents and the characteristics of the training room, higher vocational colleges can use the training room or facilities at different peak hours to improve the utilization rate of the training room; Second, from a long-term perspective, do a good job in the planning and design of the construction of the campus training base, reasonably plan the "production, learning and research competition" function of the training room, enhance the foresight of the training equipment configuration, and meet the needs of the training teaching; Third, realize the network management of the training room, comprehensively implement the rules and regulations of the training room on the wall, clarify the relevant responsibilities of the management personnel of the training room, and do a good job in the "Filing" use, maintenance and management of the training equipment; Fourth, on the basis of deepening the cooperation between schools and enterprises, seek some tourism enterprises with advanced management experience and good economic conditions, sign cooperative school running agreements, and jointly build training bases between schools and enterprises, so that students can experience the real working environment and improve their practical operation level.
The cross-border integration of culture and tourism has spawned many new business forms, brought about the transformation and upgrading of industrial structure, and also put forward new requirements for the quality of cultural and tourism talents. Therefore, higher vocational colleges should strengthen the construction of the curriculum system of tourism management specialty, start with the reconstruction of the curriculum system, solve the problem of cultural and tourism talent training specifications in the era of "culture + tourism + science and technology", solve the problem of disconnection between the curriculum structure and the skills of cultural and tourism integrated cultural and tourism talents, and constantly improve the adaptability of cultural and tourism talent training, so as to effectively improve the training quality of cultural and tourism talents and meet the talent demand of the cultural and tourism market.