In the mature social environment, managers are generally aware of the importance of Internet technology, and use advanced Internet concepts and innovative methods to communicate and coordinate among different departments of business administration. Managers should improve the company's operation mode through management innovation. In addition, the value of the company's human resource management can be maximized to make it more economical under the existing cost resources. The company should overcome the shortcomings of the traditional business management mode, optimize and adjust the business management mode in time according to the market trend and internal conditions, and manage against the background of the Internet, so as to achieve faster and better development of the enterprise.
1、 Innovative connotation of Internet Business Administration
Internet management model is an effective way to solve management problems, and also a primary way to help the management mechanism innovate quickly and improve the management level. By integrating the construction of the network management mode into the traditional management mode and introducing advanced information systems, we will achieve the adjustment of the company structure and advanced management technology, improve the market operation level of the whole China, and strengthen the national strength to a certain extent. In recent years, with the popularization of electronic information technology and the integration of network technology and life, the development of information technology has penetrated into every corner of the market. In the 21st century, information technology has spread across all fields of production and management of Chinese companies. Chinese enterprise managers also need to keep up with the pace of information development in order to strengthen the standardized management of market economy. In management standards, the use of information technology means the implementation of macro control, measurement and standardized management. At present, information technology is gradually replacing manual processing of information, and China's information construction is at a higher stage, which provides a good opportunity for enterprise management information construction.
2、 The way forward of Business Administration
Business administration includes many fields. Managers can start from the business itself and think about how to manage the business and how to innovate the business. For example, for the original complex workflow, if you want to simplify it, managers can start from the communication efficiency, simplify the communication steps, improve the efficiency of information dissemination, flatten the management organization, and reduce the communication cost and time between internal departments. For businesses that can be integrated, integrate, delete overlapping items and expand the scope of business management. Business management has many management objectives. Managers need to be good at integrating existing resources, reducing the difficulty of work and strengthening the efficiency of department services. Managers should record the progress of the Department in each period, analyze and integrate on time, collect opinions on improvement and innovation, solve existing problems in time, and manage information innovation. The company can set up a special innovation research team to improve and put forward development requirements.
3、 Current management problems
1. Lack of innovation consciousness. In today's economic competition, every enterprise hopes to occupy a place in the market. However, when the existing management methods can no longer meet the needs, we must continue to innovate to optimize and improve our business management mode. However, in the real world, due to the influence of traditional business management ideas, some enterprise managers ignore some long-term construction and development of the company, and only focus on the immediate production efficiency of the company. This conservative and non innovative management attitude will affect the stability of the company and the speed of continuous progress in the future. At the same time, some companies lack communication mechanisms, lack close contact with the outside world, and do not make full use of the Internet to understand market environment information and development trends. As a result, there are relatively outdated and backward corporate management mechanisms, which make it difficult to keep pace with the times. The backwardness of various management rules and regulations in some enterprises has also affected the quality and efficiency of enterprise management and seriously restricted the orderly development of various tasks.
2. The overall management level is low. In the fierce market competition, management quality is closely related to economic interests. If the company does not pay close attention to its business operation and the overall control level is very low, it will affect the efficiency of executing various internal tasks, thus making the company unable to operate scientifically and effectively, reducing the profits of the enterprise, causing various problems in the future development of the enterprise, and making it difficult to link with the market. Many large companies in the world are also competing. Moreover, in the era of Internet information technology, the management of enterprises is still facing the challenge of technological innovation and improvement. If we can't increase investment in information technology in time, it is difficult to improve the management efficiency of the whole company. Only by reasonably implementing and applying advanced Internet information technology can modern enterprises adapt to the competitive environment and achieve efficient progress in the future, so as to improve the overall level of enterprise management.
3. The level and scope of information development are unbalanced. The progress of business administration is usually constrained by the current situation and social factors, and the degree of development can not be controlled. Therefore, in the field of enterprise management, the degree of informatization is also very different, that is, the level and scope of informatization between enterprises are unbalanced. In addition, some electronic data technologies can not meet these needs and affect the development of the industry. The imbalance in the level and scope of informatization can be considered as the uneven development of vertical and horizontal. Horizontal is the thought mode that all kinds of information data structures are studied from three aspects: logic structure, storage structure and operational operation; Vertical is based on simple data structure types to realize the research of more complex data structure types. The uneven vertical and horizontal development of enterprise management has deepened the imbalance of informatization and reduced the utilization rate of information technology in the field of enterprise management.
4、 Innovative development model of Business Administration
1. Establish the latest business management concept. Under the background of the positive development of network technology, enterprises need to quickly and effectively establish modern business management models, and attach great importance to the innovative practice of business management models. The company needs to operate the company by combining its actual development situation and the development trend of the market environment, break through the limitations of the traditional business management concept, and scientifically and effectively apply the concept of network technology business management. In the business management model of business administration, we need to actively learn, optimize and improve the innovative experience of the company. The content and form of the company's internal control should effectively improve the quality and efficiency of internal control. At the same time, the company's management department should strengthen cooperation and communication with excellent companies at home and abroad, conduct market research and analysis, and learn the management mode of advanced companies. Managers need to understand the details of the company's operation, more appropriately implement various business management measures, correctly assign management tasks to each employee, and promote the harmonious and stable development of the company.
2. Improve the innovation level and the application of business management mode. In the context of the development of the Internet economy, modern enterprises have focused on the innovative application of their business management mode, and have established a set of standardized business management systems for their unique development needs, which can integrate market needs. First of all, if a company wants to achieve the stability of its management and improve its core competitiveness and market influence, it must increase investment in Internet information technology and improve the quality of business management. When necessary, it can introduce various new technologies, which can enhance the innovative development ability of enterprise products and services. Secondly, the company should also establish a business manager exchange meeting, scientifically formulate a business management innovation mechanism suitable for the company's actual situation, and bring advanced business management concepts into all aspects of work. This is to ensure the value of the company's human resources and integrate them into the company to play the largest role. Finally, the company must actively innovate and improve its marketing methods, use various new media technologies, strengthen the promotion of its own products and services through various channels, expand its cultural influence, and cultivate more fan users for the company. The business manager should take the lead in optimizing the design of the marketing plan instead of always using the previous best plan. Without innovation, it will be difficult to develop a larger market and help the company obtain more financial benefits. Therefore, business managers can use network technology to analyze market demand and industry competitors in detail, optimize and integrate resources according to the needs and behaviors of current audience users to optimize them, create appropriate marketing models, and adopt reasonable and targeted marketing methods, which means that the company can gradually grow and build a better reputation in marketing competition.
3. Establish a professional and complete business management team. If a modern company wants to improve its innovation level, it needs to establish a professional and complete business management team. In addition to solid business skills and professionalism, business management talents also need to have a sense of practice and innovation. Management contents and methods can be adjusted according to changes in the market environment. In the support of network technology, the company should stipulate that business management personnel should regularly participate in professional training and education, contact with the latest management technology and methods, and be familiar with the application of technology. The company also needs to improve its management talent incentive system. For business managers with strong innovation ability, the company can create a positive competitive environment by giving them material or spiritual rewards to make employees more enthusiastic about daily operation. The company can improve the innovation achievements of business professionals by simplifying the internal preparation system and improving the business management mechanism. It is necessary to establish an Internet operation platform that pursues excellent management ability, encourage employees to create a positive learning environment through the platform, open and share innovation of business management model on the platform, optimize and improve business management, and further promote the construction and development of the company.
4. Technology application enhancement. In the process of reform, we should not only consider the training of employees, but also consider the improvement of technical level in the process of equipment purchase and technology introduction. Equipment is the foundation of technology development. Enterprise owners need to increase capital investment in software and hardware equipment to further emphasize the value of advanced technology in its subsequent use. From a global perspective, the application process of network technology needs not only innovation and progress, but also partial improvement and full or partial integration, thorough investigation of regional development and market demand, and selection of the best information technology to integrate regional business management information.
5、 Conclusion
In the context of the Internet, modern enterprises need to attach great importance to the innovation and practical development of business management mode. Enterprise managers should change the concept of enterprise management, combine their own development and market progress trends, and reasonably implement advanced technology and equipment innovation to improve the management mode and business of enterprises. Managers need to improve their business management level in an all-round way so as to stimulate the potential of the company and bring more financial benefits to the company by using the value of network resources. In addition, the company needs to establish and improve the industrial and commercial management mechanism, effectively implement various management rules and regulations, and standardize the daily behavior of employees. The company also needs to guide the cultivation of innovative talents in enterprise management, encourage innovative talents to actively participate in professional training, improve practical innovation ability, introduce new technologies into enterprise management, and reasonably apply network technology to improve the quality and efficiency of business management.