preface:
Confucianism, which has lasted for more than 2000 years, is the dominant concept of Chinese traditional culture represented by Confucius and Mencius. Its essence is ethical culture and moral culture. It mainly regulates people's behavior and conflicts of interests with values such as "benevolence, righteousness, propriety, wisdom and faith". In the management of modern enterprises, the "rule by man", "rule by virtue" and "rule by courtesy" in Confucianism have a wide and far-reaching impact on shaping enterprise values.
(1) corporate cultural values
Enterprise culture is a kind of cultural phenomenon and cultural activity that reflects economic behavior and requirements within an enterprise. It is a mixture of economic and cultural significance, and a movement process in which economy and culture permeate each other and merge into one. Lawrence Miller, the founder of corporate culture, said that the future will be an era of global competition, and successful companies will adopt new corporate culture and new cultural marketing strategies.
As a conscious, conscious and systematic work, shaping enterprise culture is an extremely important work. Zhang Ruimin, CEO of Haier, said: "the soul of enterprise development is enterprise culture, and the core content of enterprise culture should be values." In essence, shaping enterprise culture is to refine enterprise values. The so-called enterprise values refers to the system of certain tendencies, beliefs, propositions and attitudes of people about enterprise values. It is the summary, summary and refinement of enterprise value life and value selection activities by enterprise managers and employees. It is also a kind of Socialized model consciousness, and has a standard Regulation and control.
Enterprise values are the core of enterprise culture. They determine and influence the significance and purpose of enterprise existence, the value and role of various rules and regulations of the enterprise, and the relationship between various behaviors of people in the enterprise and the interests of the enterprise. They provide the basic direction and action guide for the survival and development of the enterprise and lay a foundation for the formation of a common code of conduct for the employees of the enterprise.
(2) enterprise values molded under Confucian thought
As a value culture under the guidance of behavioral ethics, the basic value orientation of Confucianism not only guides or influences people's value choices, but also helps to improve the competitiveness of enterprises by applying Confucianism to shaping enterprise culture and refining enterprise values through transformation, innovation, absorption and discarding, and organically combining it with enterprise management concepts, which is of great significance to building Chinese enterprise culture.
2.1 people oriented values
In shaping enterprise values, people-oriented should be regarded as the most basic value. The core proposition of Confucianism is "benevolence". "Benevolence" means loving people. It advocates attaching importance to the value of people, and advocates the humanistic idea of "benevolent people love people" and "people are the foundation of the country". Mencius put forward that good human nature is the basis of benevolence. He said: "the nature of heaven and earth is precious to people." "The people are the most important, the country is the second, and the king is the least important." This is to put the "people" on the state and the monarchy, and point out that the "people" is the foundation of the state. Xunzi put forward: "the king, the boat is also, and the common people are also water. The water carries the boat, and the water overturns the boat." The relationship between water and boat shows the importance of "people", affirms the creativity and subjectivity of people, and also shows the key to condensing people's minds.
The Confucian humanism requires enterprises to regard employees as the wealth of enterprises. First of all, they must respect people's subjective status, respect people's personality, dignity, rationality, will and emotion, and attach importance to people's value and personality, that is, "people are precious". Correctly grasp the essence of human nature, "stand up for yourself, reach for others" and "don't do to others what you don't want". Be kind to employees, pay attention to interpersonal emotional communication and emotional management, pay attention to moral education, and maximize the development of human resources of the enterprise. Only in this way can we "have a just cause and more help, and the world goes smoothly". Secondly, it is necessary to meet the general spiritual life needs of employees. Enterprises that adhere to the "people-oriented" principle will further meet the spiritual needs of employees on the basis of meeting the survival and living needs of employees, so that they can keep a happy mood at work, give full play to their enthusiasm and initiative, and thus generate a sense of belonging. Through regulating the inner world of employees, employees' specific self-discipline consciousness is formed, so that employees' knowledge and skills can be transformed into the productivity of the enterprise to the maximum extent, and employees' potential ability can be brought into full play.
2.2 value of "faith first"
"Faithfulness" is an important category of Confucianism. Confucius said that "if a person has no faith, he does not know what to do." he believed that faith is the basic point for people to live in the world. If a person has no faith in his words, he will be like "a cart without a car without a car." Similarly, it is no longer difficult to carry heavy loads and gallop far. In Confucius' view, "there has been death since ancient times, and the people do not stand up without faith." it can be seen that "faith" is more important than life in Confucianism. In shaping the values of enterprise culture, we should inculcate the important role of "trust" to the whole enterprise and every employee.
"Trust" includes "trust" and "credit". First of all, it is necessary to gain the trust of others, the trust of the leaders, and the trust of the leaders. At the same time, the quality of the enterprise's products should also win the trust of customers and win the trust of the people. The enterprise will develop and stabilize. Secondly, we should be honest and honest. Making fake and inferior products and making false advertisements may make enterprises gain huge profits, but this behavior will certainly make enterprises lose faith with consumers and eventually be eliminated by the market. The value concept of "credit first" is of great significance to the survival and development of enterprises. For enterprises, credit first and credit first have become the secret weapon of market competition. Relying on credit to occupy the market and make promises has become an important standard for measuring enterprises. Enterprises can create more business opportunities and enterprise benefits by paying attention to credit and abiding by credit; For enterprise employees, honesty and trustworthiness is not only the proof of personal quality, but also the basis for forming strong affinity --- honesty and trustworthiness will make people have the desire to communicate with you, to a certain extent, enhance the cohesion and team spirit of the enterprise, and create a good cultural environment for the development of the enterprise.
2.3 values of peace
"The use of rites, harmony is the most precious", and "harmony" is an important concept in Chinese philosophy, and is also the highest value goal of the Chinese nation's ethics. Confucius regards "harmony" and "sameness" as the standard for distinguishing the personality of a gentleman from that of a villain. He said: "a gentleman is harmonious but different, and a villain is identical but different". The so-called "harmony but difference" means that the enterprise does not blindly agree with the superior, can put forward different opinions, and make the decision more perfect; To be able to accommodate and absorb different opinions, live in harmony with people with different opinions and learn from each other. During his visit to the Bush Library in the United States, Jiang Zemin also talked about harmony but difference. He said: "more than 2000 years ago, Confucius, a thinker in the pre Qin period of China, put forward the idea of" harmony but difference among gentlemen ". Harmony but not uniformity, difference but not conflict with each other. Harmony grows by symbiosis, while differences complement each other. Harmony but difference is an important law in the development of social things and social relations, and is also a principle that people should follow in their dealings and actions. It is the true meaning of the coordinated development of various civilizations. " In this sense, "harmony is the most important thing" means that everything and any relationship should be handled properly. Only when each link of production and operation, each department of the enterprise organization, management and employees, superiors and subordinates, employees and employees, as well as the relationship between the enterprise and the outside, customers, society and even nature, can we achieve the goal of "harmony".
A good enterprise operator needs to create a harmonious interpersonal environment for employees. Only when everyone in the team trusts, cooperates, and communicates with each other can the objectives of the organization be achieved more effectively. Instilling the value of harmony will bring a healthy atmosphere of everyone striving for the upper reaches and being diligent and dedicated in the enterprise. Employees can also pool their wisdom and efforts to ensure the strong competitiveness of the enterprise, thus enhancing the cohesion of the whole enterprise.
(3) conclusion
In short, Confucianism, which has been shining on China for more than two thousand years, has gradually become the source of Oriental management. We should absorb the essence, re-examine and think in combination with the characteristics of the times, absorb its reasonable core, and actively refine the enterprise value system. The enterprise values shall be implemented in a three-dimensional way of mutual connection and complementarity, so that this value system can become the common value of all or most employees of the enterprise. Leaders themselves should be the embodiment of this value. They must instill the enterprise values into all members through their own actions, and adhere to the enterprise values for a long time in their own actions. In the process of implementing the enterprise values, make it penetrate into all aspects of the enterprise's spiritual life, material life and behavioral activities, form a complete enterprise management culture, and ultimately promote the development of the enterprise.