In the process of social and economic development, corporate culture plays an increasingly important role, and the construction of corporate culture is listed as an important part of enterprise development. With the deepening of market competition, enterprise management innovation has become inevitable. Only continuous innovation can improve their own management quality and efficiency, so as to improve management advantages and promote the sustainable development of enterprises. In the construction of enterprise culture, propagating and transmitting enterprise culture is an important way to reflect enterprise values and development views. In addition, the construction of corporate culture can stimulate the creativity of employees, improve the efficiency of enterprise management, and finally achieve the strategic development goals of the enterprise. Only through continuous innovation and upgrading can the development of modern enterprises keep pace with the development of the times and add impetus to the development of enterprises. As the spiritual pillar of enterprise development, the innovation of enterprise culture is to break away from the ideas and views that are inconsistent with enterprise management in the past cultural construction, and coordinate and match the development of the enterprise with the environment, so as to form a culture that reflects the values of the enterprise. The relationship between enterprise culture innovation and enterprise management innovation is very close. We should face up to the relationship between them, analyze the important impact of enterprise culture innovation on enterprise management innovation, and promote the vigorous development of enterprises.
1. Connotation and characteristics of corporate culture
1.1 connotation of corporate culture
Corporate culture is the organizational culture of an enterprise, which revolves around all aspects of enterprise management. All management work of the enterprise cannot be separated from the enterprise team spirit. The enterprise culture has a positive impact on the building of the enterprise team spirit, promotes the improvement of the sense of responsibility and mission of the team, makes the enterprise staff and the enterprise become a rope, forms a community of destiny, and closely combines the personal interests of the employees with the interests of the enterprise. For the outside of the enterprise, corporate culture also plays an important role, which will have a certain impact on both the industry and society. A positive corporate culture can better control the development direction of enterprises, and promote the development of enterprise economy in a better direction through the scientific control and correct utilization of resources.
1.2 characteristics of corporate culture
The characteristics of corporate culture can be summarized into three aspects: invisibility, timeliness and concreteness. First, invisibility. Corporate culture is not something that can be seen or touched, but is transmitted through ideas, concepts, norms and norms. Therefore, invisibility is one of the characteristics of corporate culture, which cannot be described by existing objects. Second, the characteristics of the times. In the process of changing times, the internal and external environment of enterprises has changed, and the corporate culture has also changed. Therefore, in the continuous development of enterprises, corporate culture has the characteristics of the times. Third, specific characteristics. In the process of enterprise management, corporate culture, as the core content, constantly guides the development direction of the enterprise and makes the development pace of the enterprise more firm. Therefore, the enterprise culture has played a huge spiritual force, which is reflected in the values of the enterprise employees, and the image of the enterprise culture is thus formed, which is also the embodiment of the specific characteristics of the enterprise culture.
2. Concept and function of corporate culture innovation
2.1 concept of corporate culture innovation
The innovation of enterprise culture is mainly reflected in two aspects, namely, the innovation of ideas and the innovation of systems. The innovation of enterprise culture plays an important role in enterprise management, is the foundation for enterprises to maintain vigorous vitality, and is also an important accumulation process of enterprise spiritual wealth. Through the innovation of corporate culture, enterprises can form a unique style, so as to highlight the maximized advantages of enterprises.
2.2 the role of corporate culture innovation
Although corporate culture innovation cannot directly bring economic income and material wealth to enterprises, the wealth it brings will be reflected in other forms. From the long-term development of the enterprise, the wealth brought by the corporate culture is priceless, and will play a greater value with the development of the enterprise. It is also obvious that economic benefits cannot be replaced. Corporate culture is equal to national culture. For a nation, national culture has unique charm and plays a great role in the development of history. Corporate culture, as the spiritual pillar and spiritual wealth of enterprise development, must be based on the development of the enterprise itself in the process of innovation, and create a culture that highlights the characteristics of the enterprise. In the process of corporate culture innovation, we should constantly guide employees to pay attention to cultural innovation, closely link corporate innovation with personal development, and constantly improve the centripetal force of the enterprise. From the internal level of the enterprise, the innovation of corporate culture is conducive to the improvement of corporate image and influence, and the shaping of corporate brand. Through the innovation of corporate culture, enterprises can pay more attention to their own development, lock in the direction of development, and continue to move in the right direction.
3. The necessity of enterprise culture innovation and enterprise management innovation
3.1 necessity of corporate culture innovation
Corporate culture innovation is an important way to meet the needs of market development and keep pace with the development of market environment. Corporate culture innovation can ensure that the business development of enterprises will not lag behind that of peer enterprises. When carrying out cultural innovation, we should always adhere to the actual development status of enterprises as the foundation, and put forward requirements for the adaptability of the enterprise environment. In the development process of modern enterprises, some enterprise management models are conservative and obsolete, and it is difficult to accept advanced management models and concepts. This self-contained development form will be divorced from market development. If it is not changed, the enterprise will eventually decline. Corporate culture is the spiritual force leading the development of enterprises. Only by creating an excellent corporate culture can we ensure the high-quality development of enterprises and make enterprises move forward through the waves; On the contrary, the corporate culture that does not conform to the times will stop in the tide of market development, and will also be excluded by competitors in the same industry. Therefore, in the process of modern enterprise development, we should keep pace with the times, constantly improve our competitiveness, avoid peer attacks, innovate the corporate culture, and take the innovation of corporate culture as the primary development strategy of the enterprise.
3.2 necessity of enterprise management innovation
Innovation is the primary driving force for development. If enterprises want to remain evergreen, they must innovate. Enterprise management innovation is the basis to ensure the long-term development of enterprises. The development of an enterprise involves many factors. It is not only necessary to coordinate all departments and work links, but also the most important thing is that all the work of the enterprise should be carried out in an orderly manner to continuously improve the cohesion and centripetal force of enterprise employees. Therefore, enterprise management is not an individual behavior, but in the form of groups. Enterprise management innovation is to better carry out enterprise management, so that enterprise management can achieve twice the result with half the effort, and improve the overall economic strength of enterprises. At the same time, only innovation has a way out in enterprise management. For enterprise management, innovation is also needed, and innovation is the inevitable choice. In the face of increasingly fierce market competition, the environment in which the enterprise is located has been changing. Enterprise management must be viewed from a dynamic development perspective, and continuous innovation must be carried out. Innovative management models and ideas can bring vitality to the enterprise and ensure that the development of the enterprise is more contemporary. Enterprise management innovation puts forward higher requirements for enterprise management, requiring them to have innovative thinking ability, be able to predict and analyze the market, judge the market development trend, and formulate corresponding innovation strategies. In the process of carrying out enterprise management innovation, employees play a key role. On the premise of adhering to the humanistic concept, employees should be placed in an important position, fully respect employees, improve their sense of belonging, make them more willing to work, give advice for the development of the enterprise, innovate work results, and finally achieve the strategic development goals of the enterprise.
4. Analysis of the impact of corporate culture innovation on enterprise management innovation
4.1 improve the work quality of enterprise employees
Whether employees have a positive working attitude at work will directly affect the work results. If employees devote themselves to work with a full, enthusiastic and positive attitude, their work efficiency will be improved, and the work quality will also be improved. Therefore, employees actively carry out work, rather than passively accept work, is the key to improve the quality of enterprise management. If employees treat their work actively and are enthusiastic about it, their work efficiency will certainly be higher than that of other employees. In the process of enterprise management, enterprise culture plays a key role in the thoughts of employees. The corporate culture is constantly guiding employees to complete their work with high quality and efficiency, implement the corporate culture to each position, obtain the recognition of employees, and give play to the driving role of corporate culture. Therefore, enterprise employees should have a deep understanding of the enterprise culture, understand the values and business philosophy of the enterprise, and clarify the development goals of the enterprise, so as to have a clearer direction for their own development. Corporate culture innovation is the process of optimizing, adjusting and improving the development of enterprises. Therefore, enterprises should continue to strengthen the publicity of corporate culture, so that employees have a clear understanding of corporate culture, and use corporate culture to require their own work behavior, carry out work in accordance with various management systems of the enterprise, promote the efficient development of management innovation, help the long-term development of the enterprise, and ensure that all work is carried out around the corporate culture and in accordance with the corporate system.
4.2 improve the work efficiency of enterprise employees
In the innovation of enterprise culture, there are a series of problems, which will deviate from the direction of enterprise development. Therefore, different enterprises have different cultures. When carrying out cultural innovation, enterprises should always adhere to their own development as the fundamental point, and take market development as the guidance in innovation, so that enterprise culture can guide employees to work more actively and efficiently. Innovation of corporate culture is the soul of corporate culture and injects fresh blood into development. Corporate culture has a great impact on employees, which can imperceptibly affect their thoughts and actions, and promote the improvement of their work efficiency.
4.3 promote the healthy development of enterprise management
In the development of enterprise management, enterprise management plays a significant role, which runs through all links of enterprise management. In the process of enterprise management, we should always focus on the enterprise culture and make it constantly affect the employees. As the foundation and prerequisite for the development of enterprise management, the innovation of enterprise culture has played a positive guiding role in the establishment and improvement of various management systems. Therefore, the innovative development of corporate culture continues to promote the efficient development of enterprise management. At the same time, corporate culture constantly guides the development of employees, both in terms of ideology and service philosophy. It can provide guidance for the development of employees and enterprises, and is a solid cultural foundation for the construction of various management systems. At the same time, the innovation of enterprise culture also plays a positive role in the innovation of enterprise resource management. In the process of modern enterprise resource management, due to the fundamental shift of competitive factors, from the original capital competition and material competition to technology competition and talent competition, enterprise resource management innovation is inevitable. In the process of enterprise culture innovation, the enterprise management mode and management concept have changed, which fundamentally promotes the innovation of enterprise management resources and lays a foundation for enterprises to improve efficiency. Therefore, the innovation of corporate culture can fundamentally promote the development of enterprise management and reflect the maximum value of enterprises.
5 Conclusion
To sum up, corporate culture innovation greatly affects enterprise management innovation. Corporate culture innovation can continuously improve the centripetal force and cohesion of enterprises, reflect the core values of enterprises, play a positive guiding role in enterprise management innovation, and point out the direction for it, improve the innovation and creativity within enterprises, and constantly promote the innovation and improvement of various management systems of enterprises, It has fundamentally improved the work enthusiasm of enterprise employees. Employees will get twice the result with half the effort if they take a more proactive attitude to work. The formation of corporate culture is a slow process, which requires continuous reflection, breakthrough, abandonment and sublimation, so that enterprises can maintain an inexhaustible driving force, so as to meet the challenges of the market with a better attitude. Therefore, through the innovation of enterprise culture, we can realize the innovation of enterprise management, improve the operating efficiency of enterprises, realize the maximum value of enterprises, and thus achieve the long-term strategic development goals of enterprises.