英语论文
原创论文
留学生作业
英语论文格式
免费论文
essay
英国硕士论文
英国毕业论文
英语论文
留学生论文
澳大利亚论文
新西兰论文
澳洲Report
澳洲留学生论文
美国留学论文
Dissertation
美国硕博论文
essay case
Eassy
Term paper
英语毕业论文
英文论文
课程作业
德语论文
德语专业论文
德语本科论文
德国留学论文
Assignment
日语论文
韩语论文
法语论文
俄语论文

浅谈企业文化建设及创新对企业管理发展的影响

时间:2022-08-11 来源:未知 编辑:梦想论文 阅读:
(1) problems in enterprise culture construction and innovation
 
1.1 insufficient understanding of enterprise culture
 
For the operation and development of enterprises in the traditional form, enterprise managers often take enterprise culture as the fundamental means of enterprise management, and lack of understanding of cultural content, thus affecting the thinking of enterprise employees. With the continuous development of modern enterprises, most managers regard the improvement of enterprise operation efficiency as the key development goal, ignoring the fundamental connotation of enterprise culture. In particular, some small and medium-sized enterprises pay too much attention to the operation economy of enterprises and lack of understanding of enterprise culture.
 
1.2 ignoring the connotation of enterprise culture
 
In recent years, China's economic level has been rising continuously, and enterprises have achieved good development. Some enterprise managers lack attention to the connotation of enterprise culture, and think that the construction of enterprise culture is only a superficial form, without too much substantive significance, so that the construction of enterprise culture has been in a state of stagnation. In addition, enterprise managers pay too much attention to the establishment of enterprise image and ignore the connotation of enterprise culture, which is not conducive to the sustainable development of enterprises.
 
1.3 enterprise culture needs to be innovated
 
As a key factor for effective operation and sustainable development of an enterprise, enterprise culture can strengthen the effective management of an enterprise. Therefore, every enterprise should build a cultural system that conforms to the development of the times and enterprise management on the basis of its own development situation and development characteristics. Through the analysis of most enterprises, it is found that the enterprise culture is basically the same, which not only lacks its own characteristics, but also needs to be improved in innovation, which can not provide the corresponding basis for the management and business development of enterprises.
 
(2) influence of enterprise culture construction and innovation on enterprise management development
 
2.1 optimized enterprise management concept
 
In the modern society where people's living standards are constantly improving, the market competition is becoming more and more? How far is it from here? If an enterprise wants to occupy a favorable position in the market competition, it must determine the overall development direction, carefully analyze the relationship between the enterprise's traditional culture and foreign culture, and pay attention to the innovation of enterprise culture. Only in this way can it adapt to the actual development needs of the society. Therefore, the integration of enterprise culture into all aspects of enterprise management can not only make the employees develop the overall awareness, but also optimize the management concept of the enterprise. At the same time, the employees can unite and cooperate, work together for the harmonious development of the enterprise, and improve the management level of the enterprise.
 
2.2 establish the corporate image
 
The dissemination of corporate culture can well display various high-quality products and services in the enterprise, which is very helpful to the improvement of the enterprise image and reputation, and is conducive to the enhancement of the enterprise's own goodwill in the society. Moreover, an enterprise with outstanding operation and management will definitely have a very excellent corporate culture. In this case, the construction of corporate culture can not only highlight the sense of responsibility of the enterprise in the society, but also realize the publicity of the excellent management system of the enterprise, so as to enhance the popularity of the enterprise in the society. In addition, the effective dissemination of enterprise culture can not only strengthen the communication and exchange of information inside and outside the enterprise, but also give feedback to the information of the enterprise in the first time, help the enterprise to carry out scientific and reasonable business activities, and effectively improve the business efficiency and management level of the enterprise.
 
2.3 improve enterprise cohesion
 
In the process of enterprise operation and development, enterprise culture can achieve close contact with employees by its own unique way, fully integrate employees' consciousness, thoughts, behaviors and concepts, so as to reflect the core value concept of the enterprise and strengthen the cohesion and centripetal force of the enterprise. Only by uniting the employees of the enterprise can the sustainable development of the enterprise be realized. Therefore, it is necessary to effectively combine the interests of the employees and the interests of the enterprise through certain means to make it a group with strong cohesion and realize a win-win situation for the enterprise and the employees in the future business process. The cultural atmosphere of the enterprise itself is formed on the basis of the enterprise culture, which has a driving effect on the employees' emotions, and can strengthen the employees' sense of dependence on the enterprise, thus contributing to the development of the enterprise. For example, Xiaomi's enterprise culture of "living for a fever" enables employees to fully grasp the company's management concept and competition form, and pay attention to the principle of unity of employees and enterprise objectives in the process of work, Thus strengthening the core cohesion of Xiaomi company and promoting the sustainable development of the enterprise.

(3) culture construction and innovation strategy to promote the development of enterprise management
 
3.1 build enterprise culture by innovating famous brand products
 
The development of the enterprise needs to go through the following periods: first, the product operation period, then the capital operation period, and finally the brand operation period. With the continuous development of knowledge economy, Chinese enterprises have entered the brand operation period. Therefore, in this period, the establishment of enterprise culture should rely on brand innovation and publicity. The design and innovation of new products is a complex and systematic work, which will involve many fields such as society, economy, art and culture. This requires that the enterprise, from the leadership level to the grass-roots staff, should constantly improve the innovation consciousness, encourage innovation and be brave in innovation. Through product innovation and upgrading, the product quality, product aesthetics and comfort will be improved, and the product connotation will be enriched, In order to meet the more diversified consumption needs of consumers, through innovation of high-value products, it will help to improve the market competitive position of enterprises, establish a good corporate image in the eyes of consumers, and expand the market influence and economic benefits of enterprises, which will play a positive role in promoting the economic development of the whole market.
 
3.2 innovative enterprise culture
 
The construction and innovation of enterprise culture must not deviate from the enterprise culture and enterprise management. The enterprise culture should not be simply regarded as an activity, or simply rely on the way of holding cultural activities to publicize the enterprise culture. Instead, the enterprise culture should be effectively integrated with the enterprise management work, so that the enterprise culture can be fully and comprehensively integrated into the specific work of the enterprise, Improve the permeability and effectiveness of enterprise culture. On the one hand, the enterprise culture should be thoroughly implemented in every specific link of enterprise management. From the aspects of production management, financial management and human resources management, the enterprise culture innovation and enterprise management are closely linked; On the other hand, we should pay attention to the unity of corporate culture construction objectives. That is, the goal of enterprise culture should be consistent with the development goal of enterprise operation. The construction of enterprise culture should be focused on promoting the development of enterprise economy, and provide impetus for the innovation and construction of enterprise culture through the development of enterprise economy. Only in this way can the effectiveness of enterprise culture be effectively guaranteed.
 
(4) conclusion
 
In a word, enterprise culture is the wind vane of enterprise management. In order to make the enterprise culture keep pace with the times, we should break through the ideological resistance, discard the dross while retaining the traditional culture, boldly explore and dare to innovate. To solve the latest and most prominent problems as soon as possible, in order to enable enterprises to survive in the competitive market, we should give full play to humanistic care, meet the needs of employees at all levels, and improve management efficiency by creating a good corporate culture.

分享到:
------分隔线----------------------------
发表评论
请自觉遵守互联网相关的政策法规,严禁发布色情、暴力、反动的言论。
最新评论
随机推荐美国留学论文