Abstract: in today's society, creative cartoon graphics has become a trend, home decoration, clothing, packaging, as well as a lot of small objects in life, are printed with creative cartoon graphics. These products are not only widely welcomed by the general public, and bring huge business opportunities and profits. The goods through market analysis to study creative cartoon graphics of the derivative value and its development trend, and hope to creative cartoon graphics design of future development and derivative products development has a certain degree of enlightenment.
Key words: creative cartoon graphics; derivative value; packaging; design; development trend
Fast pace of life and the pressure of competition makes modern people more and more inclined to choose simple things to relax, also more and more emphasis on personality and commodities have personalized packaging in order to from store shelves in tens of thousands of goods come to the fore. Creative cartoon graphics is in this situation came into being, in a wealth of packaging illustrations, creative cartoon graphics with its unique fashion, fun to become a unique category of graphics. Many shrewd businessmen, to see the trend of the times, made a lot of goods with a creative cartoon graphics, this commodity called creative cartoon graphics of derivatives, which is the derivative value of creative cartoon graphics reflected.
First, the concept of creative cartoon graphics
The so-called creativity, is a traditional rebellion, is a novel and creative ideas, but also through the creativity to create a greater efficiency, including the material and spiritual benefits. Performance in the creative graphic design, referred to as graphic creativity. There are a lot of creative graphics expression, such as contrast, reasonable use of association and exaggeration, the child is father of the man. Cartoon, in general, refers to each country has its own style, with the development of the times, will continue to change the cartoon, animation, usually by induction, exaggeration, distortion technology to shape the image. As the name suggests, the creative cartoon graphics is between between creative graphics and animation, its each pen is through innovative thinking to draw out, but unlike the cartoon, confined to the image, it can be a picture, a background, or is a figure.
The history of the development of creative cartoon graphics is not long, but it is much loved by modern people. Because is concise and lively, free design, pop perishable characteristics, concise and lively is the removal of various decoration, with minimalist features, easy to identify consumer accept; design freedom is varied in style, very personality, suitable for different commodities demand and personalized consumption; perishable flow is like all the popular things will be all the rage, but soon obsolete, these characteristics exactly in line with modern commercial rapid turnover, the pursuit of personality, simple and fun. At the same time creative cartoon graphics simple, young and lively feeling, can make people gradually to achieve psychological decompression, so that physical and mental pleasure, like back to childhood, back to the initial self, publicity personality. Therefore, people's desire for a simple active image, to promote the emergence of creative cartoon graphics derivatives consumer behavior.
Two, the application of creative cartoon graphics in modern life
(a) application in home decoration
In the home is mainly reflected in the bedroom background wall and interior decoration painting. Creative cartoon background wall in young people and children are particularly popular, but also because of its simple design features to make it in the contemporary painted background wall (DIY background wall) of the market. Compared to the cumbersome interior decoration, simple cartoon graphics will give people a relaxed, comfortable feeling. With the improvement of living standards, people will pay more and more attention to the home decoration, and creative cartoon graphics will have more room for development.
(two) the use of clothing above
Creative cartoon graphics in the role of clothing is also important, its own distinctive image recognition is its greatest feature and advantage. In the fashion world, creative cartoon graphics has a guide role in the reference, because creative cartoon graphics creation, imagination is not limited to what is more likely to create a new style. This feature is also very consistent with the rapidly changing needs of clothing. Clothing and graphics through the clothing pattern as a carrier, it is very clever integration, play a creative cartoon graphics easy to identify the characteristics of the brand personality to consumers.
(three) the use of the packaging
Graphic elements in packaging design, is to use graphics in visual communication of intuitive, efficient, vivid and rich expressive the commodity content and information communicated to consumers, with graphics in the visual appeal to guide the purchase behavior. Graphic packaging design is an important part of the visual image, we want to combine the image of the goods with people's aesthetic taste, and to strengthen the function of marketing. Creative cartoon graphics using a wide range of. For example, in the case of the product itself can not be visual performance or lack of appropriate morphological characteristics, creative cartoon graphics this form of expression can be shown the functional image of the product and increase the fun of packaging. The use of abstract cartoon graphics creativity, or improve the form of packaging design, the use of character decorative patterns, so that the combination of packaging and personality, will make the packaging more intimate fashion sense. In the original packaging design, cartoon creative graphics are designed and painting according to the characteristics of the goods, various methods, including: reduced graphics, exaggerated changes in graphics, graphic abstract, line and plane graphics four. Modern design tends to be concise in style, but people's eyes are not very satisfied with the simple visual form, while cartoon creative picture is rich, vivid, unique, full of personality mixed model. And creative cartoon graphics in commercial art design and styling changes are changes needed to conform to certain commercial purposes, starting from the purpose, so as to better reflect the commodity, achieve marketing function.
Three, throughout the development trend of cartoon creative graphics
Creative cartoon graphics in the modern society occupies an increasingly important position, it is a lot of inspiration for the design of the design. Creative cartoon graphics gives us a visual enjoyment, in the modern fast-paced and stressful life, simple, personality, fun will continue to be reflected in the creative cartoon graphics. In the future development and creative cartoon graphics performance for decorative painting, visual enjoyment is a part, but should pay more attention to the spiritual enjoyment, not just a quick meal to do with an endless aftertaste. In the life of the application, the idea and function to be a good combination, so that the characteristics of the product more obvious show, to guide customers to successfully buy goods. Creative cartoon graphics, in recent years has begun to show the trend of brand development, the future of this trend will be more obvious. Many businessmen's trademark, mascot, are creative cartoon graphics, because it is simple and easy to identify, this feature will promote the creative cartoon graphics in visual communication to go farther. Creative cartoon graphics brand, will bring a lot of commercial value, but also a lot of goods. In short, the creative cartoon graphics will be the trend of the brand, the emotional trend, logo features a better development trend.
Four, the conclusion
Creative cartoon graphics from birth to the present, although the time is not long, but it is emitting a lot of charm and has great potential. As a part of popular culture, it has not been divided into age, class and region to infiltrate into all aspects of the commercial society, with its easy and interesting, flexible and vivid features, with a large number of consumer groups. Today, more and more companies are aware of the trend of the times, began to apply the creative cartoon graphics brand on behalf of their own brand products, and to make a lot of enterprises to obtain huge profits. Through simple market analysis and Prospect of the research, this paper illustrates the creative cartoon graphics of the derived value is great. Do not put it as a graph, it is in our lives are closely related to the surface and. Conform to the trend of the times and the tastes of consumers, in order to make a good creative cartoon graphics development, derived from the value of the derivative. Reach to attract consumers to pay attention to, observation, appreciation until the purchase, which is the ideal design for each merchant.
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