留学生论文网

1、 Introduction

 

In recent years, driven by the "the Belt and Road" initiative and led by Internet technology, China's cross-border e-commerce has continuously achieved rapid and stable development, and has made great achievements in terms of overall scale, structural type and international influence. At the same time, China's cross-border e-commerce has shown a growing trend, with more than 200 overseas warehouses established in more than 80 countries and regions along the "the Belt and Road", laying a solid foundation for the further development of cross-border e-commerce. As a big agricultural country, China's cross-border e-commerce development scale of agricultural products has been expanding, which has effectively promoted the development of China's agricultural product market. However, there are still many problems in the development of cross-border e-commerce of agricultural products in China, such as imperfect logistics system, few e-commerce platforms, low informatization of logistics system and lack of professional talents. Only by making full use of the development opportunities of "the Belt and Road" and formulating and implementing effective strategies can we ensure the healthy and sustainable development of cross-border e-commerce of agricultural products in China.

 

II. Impact of the "the Belt and Road" initiative on cross-border e-commerce of agricultural products in China

 

（1） The export scale of agricultural products was expanded

 

In recent years, driven by Rural Revitalization and a series of preferential policies for agriculture, China's agricultural development has made new breakthroughs continuously, and the production scale and types are rising rapidly. Under the "the Belt and Road" initiative, China's agricultural products have continuously expanded trade with surrounding countries and regions through cross-border e-commerce, and the sales channels of agricultural products have been further expanded, effectively expanding the export scale of agricultural products. At the same time, the implementation of the "the Belt and Road" initiative has benefited many countries and regions along the route, with strong international influence. It can effectively eliminate trade barriers and play an important role in promoting the development of cross-border e-commerce of agricultural products. Cross border e-commerce of agricultural products in China shows an increasingly stable development trend, and the export scale of agricultural products is also expanding rapidly, which plays an important role in promoting the development of agriculture and economic and social development in China.

 

（2） The types of agricultural products imported are increasing

 

In the context of the "the Belt and Road" initiative, China has established friendly cooperative partnership with countries along the the Belt and Road. In order to adapt to the development opportunities of the "belt and road", countries and regions along the belt and road are lowering tariff barriers to effectively support trade imports and exports. At the same time, due to differences in natural factors, various countries have diversified types of agricultural products, and countries continue to deepen trade exchanges with characteristic agricultural products. China's major e-commerce companies have seized the opportunity to import characteristic agricultural products from abroad. While effectively promoting the development of cross-border e-commerce of China's agricultural products, the import categories of China's agricultural products have shown a growing trend, effectively meeting the needs of the consumer market.

 

3、 Problems in the development of cross-border e-commerce of agricultural products in China under the background of "the Belt and Road"

 

（1） The construction of cross-border logistics system lags behind

 

Under the background of "the Belt and Road initiative", the development of cross-border e-commerce of agricultural products can not be separated from the construction of logistics system. However, due to the low level of cross-border logistics development in Western China, its logistics construction is also relatively backward, which is difficult to meet the development needs of cross-border e-commerce of agricultural products. Compared with developed countries, China's cross-border e-commerce development of agricultural products is restricted by capital, technology and other aspects, resulting in imperfect cold chain object system construction of agricultural products. In the process of promoting cross-border e-commerce development of agricultural products, the traditional logistics and transportation mode is mainly used, which seriously affects the quality of agricultural products and limits the development scale of cross-border e-commerce to a large extent. However, the construction of the cross-border e-commerce logistics system involves many problems, requires a long cycle, and is not an overnight event. Therefore, there are a lot of transport losses in the development of cross-border e-commerce of agricultural products in China, which increases transport costs and risks.

 

（2） There are relatively few cross-border e-commerce platforms

 

In the development process of cross-border e-commerce of agricultural products, e-commerce platform is an important foundation and carrier. In the context of the "the Belt and Road" initiative, we need to cooperate with countries and regions along the belt and road in platform construction. However, in the current development process of cross-border e-commerce of agricultural products, there is still a lack of corresponding e-commerce platforms. In the construction of cross-border import and export e-commerce platforms, developed countries in Europe and the United States and China occupy a dominant position, while other countries and regions along the "the Belt and Road" mainly rely on the financing of foreign enterprise capital into cross-border trade. Therefore, there are still shortcomings in the construction of cross-border e-commerce platforms, To a great extent, it has restricted the development of cross-border e-commerce of agricultural products in China.

 

（3） Low informatization level of logistics system

 

With the further development of China's consumer market, the logistics industry has achieved rapid development, providing better and better logistics services for the development of the consumer market. However, except for a few logistics enterprises, most logistics enterprises are small in scale, their overall logistics service capacity is still limited, their level of logistics system informatization construction is still low, and they lack a perfect logistics information platform. In the context of the "the Belt and Road" initiative, the cross-border logistics of agricultural products is affected by more factors, such as transportation tools, customs, etc., and there are certain differences in the transportation and landing time of agricultural products, so it is difficult to accurately track the cross-border logistics of agricultural products. Due to the lack of informatization and the lack of necessary communication between logistics enterprises due to competition, the efficiency of cross-border logistics of agricultural products is low, and the integration ability of various agricultural product information is limited, which has a certain adverse impact on the development of cross-border e-commerce of agricultural products in China.

 

（4） Lack of professional talent team

 

In the development process of cross-border e-commerce of agricultural products, there must be professional talent support. Against the background of the "the Belt and Road" initiative, the development of cross-border e-commerce of agricultural products in China still lacks a professional talent team, mainly because China's higher education has not kept pace with the development needs of cross-border e-commerce in terms of talent training, and the professional settings and talent training modes of many colleges and universities are relatively backward, resulting in a great shortage of cross-border e-commerce comprehensive talents and a serious shortage of talent supply. In the development process of cross-border e-commerce of agricultural products, many enterprises do not pay attention to the training of existing employees, and their ability in information technology application, international market environment analysis and other aspects is low. At the same time, many enterprises will take various measures to seize talents in order to improve market scale and competitive advantage, resulting in a serious shortage of talents, which directly affects the healthy and sustainable development of cross-border e-commerce of agricultural products in China under the background of the Belt and Road.

 

4、 The development strategy of cross-border e-commerce of agricultural products in China under the background of the "the Belt and Road" initiative

 

（1） Comprehensively promote the construction of cross-border logistics system

 

The logistics system has become the key to promote the development of cross-border e-commerce of agricultural products in China under the background of the "the Belt and Road" initiative, so it is particularly important to comprehensively promote the construction of cross-border logistics system. First of all, we should strengthen the construction of cold chain logistics. Since agricultural products have a short shelf life and are easy to deteriorate during transportation, in order to ensure their quality, we must comprehensively strengthen the construction of cold chain logistics, increase the investment in cold chain transportation routes and transportation equipment by investing necessary technology and capital, and provide effective cold chain logistics system support for the development of cross-border e-commerce of agricultural products in the context of the "the Belt and Road" initiative. In addition, we should comprehensively innovate the logistics and transportation mode. According to the development status of cross-border e-commerce of agricultural products under the "the Belt and Road" initiative, we should build corresponding cross-border logistics parks, warehouses, logistics centers and special logistics lines along the line, comprehensively shorten the distribution practice of cross-border logistics of agricultural products, reduce logistics costs to the greatest extent, and then effectively meet the needs of storage and transportation during the development of cross-border e-commerce of agricultural products, Provide necessary logistics support for the development of cross-border e-commerce of agricultural products under the "the Belt and Road" initiative.

 

（2） Promote the diversified development of cross-border e-commerce platforms

 

With the continuous development of cross-border e-commerce in China, the participation of some e-commerce platforms in the development of cross-border e-commerce for agricultural products is increasing. However, due to the particularity of agricultural products, cross-border e-commerce enterprises have higher requirements, so it is difficult for small-scale cross-border e-commerce for agricultural products to play its due role. Therefore, to meet the development needs of cross-border e-commerce of agricultural products in China under the background of the "the Belt and Road" initiative, we should promote the diversified development of cross-border e-commerce platforms. First, we should actively expand the cross-border e-commerce direct purchase business, and gradually establish an o2o experience center according to the development needs of cross-border e-commerce of agricultural products to facilitate cross-border trade of agricultural products. At the same time, government departments should introduce tax and other policies to support enterprises to build their own platforms, extensively carry out offline investment promotion and promotion activities along the "the Belt and Road". They can hold the cross-border e-commerce Summit Forum for agricultural products under the background of the "the Belt and Road" initiative, enhance the participation of countries along the belt and road, enhance the influence of China's cross-border e-commerce sales enterprises of agricultural products along the "the Belt and Road", and further strengthen cooperation among enterprises along the belt and road, To meet the development needs of cross-border e-commerce of agricultural products.