1、 Required concepts
1. Human centered management concept. People are the center of the enterprise culture system. In the final analysis, the construction of enterprise culture is the construction of people. People are the mover of decision-making, the executor of behavior, and also the creator and user of enterprise culture. Therefore, to build a private enterprise culture, we must first have a people-centered management concept. An enterprise is a collection of people. If there is no one in the enterprise, it will stop. An enterprise is a person. Therefore, management is people-oriented, putting human factors at the center, and always putting the mobilization of human enthusiasm in the leading position. The key to people's great potential lies in development. The famous economist Schutz once said that the wealth of contemporary high-income countries is created by people's ability. If an enterprise wants to develop human's intelligence and potential, it should keep its employees in a relaxed and pleasant atmosphere. Intelligent workers are the most active productive factors. Whoever can give full play to this most active productivity requirement will gain the secret of success in managing enterprises.
2. The development concept of combining economic benefits with social benefits. When building enterprise culture, private enterprises must determine the development concept of combining economic benefits with social benefits.. On the one hand, private enterprises must pursue certain economic benefits if they want to survive, and economic benefits are a part of social benefits; On the other hand, the economic benefits obtained by private enterprises do not necessarily bring about social benefits. Social benefits also include non economic benefits. The operators of private enterprises must shift from the pursuit of profits to the goal of meeting social needs and promoting social development. Profit is only an appropriate return for the contribution of society to the enterprise. Therefore, the cultivation of private enterprise culture is a long-term behavior, and the combination of enterprise economic benefits and social benefits is the foundation for the long-term stability of private enterprises.
3. The concept of internationalization of business environment. The concept of internationalization of the necessary business environment for private enterprises is due to the situation of China's accession to the world trade organization. The internationalization of business environment means that private enterprises no longer compete only in the Chinese market as before, let alone in a regional market where they are located, but in the global market. Competition in the global market, that is, in all fields of the global market, for the survival and development of enterprises, there is unprecedented and extremely fierce competition. First, we should attract outstanding high-level talents in the global talent market. Second, we should raise funds in the global capital market. Thirdly, we should purchase the materials needed for production in the global capital market. Finally, sell the product in the global sales market. Although the global market has increased opportunities for private enterprises, the negative effects of the global market may be more prominent due to the lack of private enterprises in China. In other words, the internationalization of private enterprises' business environment makes their living environment worse, which requires private enterprises to emancipate themselves from the ideological limitations formed in traditional industries and establish new ideological awareness, such as innovation awareness, risk awareness and transnational business awareness. New business concepts must be formed, such as product innovation concept, brand benefit concept, advertising promotion concept and Internet communication and sales concept. Therefore, the concept of internationalization of business environment must be implemented in the construction of private enterprise culture.
2、 Principles to be adhered to
1. The principle guided by the important thought of "Three Represents"
Only under the guidance of the thought of reflecting the characteristics of the times and the world development trend, can the private enterprise culture truly be in the right direction and make continuous progress. Adhere to the principle of taking the important thought of "Three Represents" as the guide and reflect the progressiveness of private enterprise culture. Therefore, only with the important thought of "Three Represents" as the guide can the progressiveness of private enterprise culture be reflected and the requirements of the development of private enterprise culture be reflected. This is the guarantee that the construction of private enterprise culture in the new century will always advance along the socialist advanced culture. The construction of private enterprise culture according to the requirements of "Three Represents" is conducive to the formation of advanced concepts, enterprise values and enterprise spirit, to the continuous promotion of enterprise system innovation, cultural innovation and system innovation, to the continuous enhancement of the centripetal force and resource strength of enterprise employees, and to the constant maintenance of vigorous vitality and competitiveness of enterprises
2. The principle of focusing on ourselves and making foreign things serve China
Privatization should be a national culture, which should inherit the essence of Chinese local culture, have national characteristics and adapt to national psychological habits. All successful enterprises, such as IBM, HP, Toshiba, Motorola, etc., have a thorough understanding of the culture of their own nation and regard it as the highest soul of the enterprise culture. Professor peith, who has studied Haier's case, pointed out that Haier's outstanding performance is attributed to "Haier" not only learning western management experience, but also creating a management culture suitable for China in combination with China's national conditions. 5. If they do not take root in the soil of national culture and do not carry forward the spirit of national culture, private enterprises will lose their noumenon in the cultural "self". At the same time, after China's accession to the WTO, the culture of private enterprises should be international, inclusive and open, and capable of continuously integrating advanced culture and making progress. China's private enterprises will go to the world stage and show their own level to the world. This requires that, on the one hand, the cultural construction of private enterprises should adhere to the valuable experience accumulated in their own development, and on the other hand, they must learn from the mature enterprise management concepts and systems in the West. From the development of enterprise culture in the developed countries in the world, there are many things worth learning and using for reference. For example, the five spirits of Japanese Enterprises -- the spirit of learning, the spirit of loyalty, the spirit of teamwork, the spirit of cultural harmony and the fierce desire for national prosperity have cast the glory of Japanese enterprises after the war. This makes this island country, which is small in area, lacking in resources and extremely depressed in industry and commerce, become the second largest economic power in the world. While the American corporate culture is characterized by individualism, pragmatism, materialism, adventure, pioneering and innovative spirit, and the spirit of freedom and equality. It casts its "road to success" in highlighting individual ability and emphasizing individualism. The corporate culture of European countries has formed its emphasis on "participation in management" of employees, emphasizing rationalism and innovation Competitive enterprise culture characteristics.
3. The principle of organic combination of traditional culture and modern management
The construction of excellent private enterprise culture should also adhere to the principle of organic combination of traditional culture and modern management. Drucker, the father of modern management, believes that "traditional culture can be used for 6" China has a long history and cultural tradition. Today, the formation of many private enterprise cultures is linked with the Chinese traditional culture, inheriting and developing the fine cultural traditions, and making the enterprise culture full of vitality. Some people say that enterprise culture is a pure foreign product and a patent of foreigners. China's enterprise culture is a product of opening up. It is true that the word "corporate culture" first appeared in the United States, Japan and other countries. It would be absurd to say that China had no corporate culture before the introduction of the word "corporate culture". According to today's definition of enterprise culture, China's enterprise culture has existed since ancient times. In the long-standing Chinese traditional culture, there are many treasures of universal significance that break through the limitations of the country, class and era. For example, Mencius's "people-oriented principle", Sun Tzu's "people who want to win together" and Confucius's "do not do to others what you don't want to do to yourself" have had a positive and far-reaching impact on the development of enterprises. The construction of enterprise culture is inseparable from traditional culture. Tradition is the inheritance and extension of history, the foundation for the further development of reality and the heavy burden shouldered by the development of reality. For another example, the holism advocated in the traditional culture should become the main theme of the private enterprise culture, become the conscious action of the private enterprise, and play the function of creating a healthy economic environment. Because the essence of the market economy is to obtain the maximum benefits under the guidance of democracy and the legal system, private enterprises and individuals as market economy have their own individual pursuits. However, a small number of enterprises do not hesitate to harm the public and make illegal profits in order to seek their own interests, forgetting the interests of the state and the whole and deviating from the track of public interests. How to deal with the public-private relationship has become an urgent task in economic development. To solve these problems, in addition to strengthening the construction of the legal system, we should also vigorously publicize the noble morality of selflessness and collectivism advocated by the Chinese nation for thousands of years. In fact, many essence of our traditional culture are being studied and applied to our own management even in foreign countries. For example, Japan has been studying the Analects of Confucius of China and exploring the secrets of management. Of course, we can't say that traditional culture is the essence. At present, the construction of excellent enterprise culture in private enterprises depends on the support of traditional culture on the one hand, and on the other hand, it must emancipate the mind, link with reality, be brave and good at eliminating the dross in traditional culture, and accurately find the point of convergence between tradition and modern management. Only in this way can traditional culture become the source of the construction of private enterprise culture today.