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企业文化的经营价值与时代意蕴

时间:2022-08-11 来源:未知 编辑:梦想论文 阅读:
Enterprise culture is the value standard, code of conduct, mission vision, purpose and belief and business philosophy that the enterprise has gradually formed and established in the long-term production and operation activities. It is the most lasting and inspiring core competitiveness of the enterprise, the inexhaustible power to promote the development of the enterprise, and the core and soul of the enterprise. The characteristic of the corporate culture of CCCC Second Harbor Bureau (hereinafter referred to as the Second Harbor Bureau) is the industry culture - "the world, the world". "Xing" is the corporate culture brand of the second navigation bureau, and also the management philosophy of the second navigation bureau. Taking the culture of CCCC Second Harbor Bureau as an example, this paper attempts to trace the characteristics and connotation of the culture of state-owned enterprises in history and explore how the state-owned enterprises can better reflect the meaning of the times under the new normal.
 
Historical tracing: the original meaning of Xing culture
 
Enterprise culture is the soul and banner of enterprise development and a cultural concept shared by all enterprise members. The bank culture is the characteristic of the corporate culture of CCCC Second Harbor Engineering Co., Ltd. and the corporate culture brand and business philosophy of CCCC Second Harbor Engineering Co., Ltd. the proposal of the bank culture of CCCC Second Harbor Engineering Co., Ltd. is not only the enrichment and deepening of the corporate culture matrix of CCCC, but also the essence of the cultural concept condensed by CCCC Second Harbor Engineering Co., Ltd. in combination with its own historical development process and corporate development prospects.
 
"Shuowen Jiezi" explains the original meaning of the word "Xing": "Xing is the trend of human steps." Duan Yucai, a scholar in the Qing Dynasty, noted: "walking is the same as walking; tending is the same as walking. Both of them are slow and slow. They are called doing and speaking." "Bu" means to walk slowly, and "Tu" means to walk quickly. No matter whether you walk slowly or fast, generally speaking, it means "Xing", which shows the original meaning of the word "Xing". There are many extended words of "Xing", such as behavior, long-distance travel, conduct, virtue, performance, practice, practice, freedom, independence, and so on. Most of them are familiar with each other. In the final analysis, it is nothing more than a "behavior", or a journey, or a person's behavior and morality, or a state of action.
 
Among the ancient sages, there are many people who travel all over the world, either to realize their dreams of home and country, or to fulfill their own ambitions, or to seek important positions for survival, or to indulge in the appearance of mountains and rivers. These people wander all their lives, walk all over the world, and also travel for the world. Some have left deep footprints in the annual rings of history, showing the spirit of "helping the world at the same time"; Some have written beautiful chapters in the long river of time and become treasures of Chinese culture. The former is represented by Confucius and Mencius, while the latter is represented by Li Bai and Du Fu.
 
Confucius was born in the turbulent times of the spring and Autumn period. He hoped to govern the country with morality and ethics. In order to realize his political ideas, he led his disciples to travel around the world for more than ten years, but they were never used. However, Confucius' great feeling of "knowing what is impossible and doing it" has spread over the ages, and the "Confucian" culture has also become the core essence of Chinese traditional culture. Mencius lived in the Warring States period. Politically, he advocated the implementation of "benevolent government" and followed Confucius to promote his own political ideas. He spent more than 20 years traveling in Qi, song, Wei, Lu and other countries, but he was never used. In his later years, he retired to give lectures and wrote an immortal chapter of Mencius. Confucius and Mencius traveled around the world for the sake of common people, benevolence and Taoism, and set a model of "Taoism benefiting the world" for thousands of years.
 
Li Bai, full of ambition and brilliant talents, left his hometown at the age of 24 and began his life of traveling around the world. However, he wrote the most beautiful and magnificent poems on the list of Chinese Tang poetry, which will forever remind future generations of the character and style of the "relegated immortal" in the Tang Dynasty. Du Fu, together with Li Bai, is the "poet saint" of the twin constellations in the history of ancient Chinese poetry, and is also a model of worrying about the country and the people. In the grief and indignation of the an Shi rebellion, he wrote the poetry history of the Tang Dynasty from prosperity to decline with a huge pen. Li Bai and Du Fu travel all over the world for the sake of their own ambitions and the common people. These sages and ancients pursued their ideals while walking, and it was in walking that they realized themselves.
 
Unity of knowledge and action: the core idea of "action culture"
 
Is "knowing and doing" a traditional Chinese philosophy? The important category in W began with the ancient classics Shang Shu and Zuo Zhuan. In the book of history, there is a saying that "it is difficult to know, but it is difficult to do." in Zuo Zhuan, there is a saying that "it is difficult to know, but it is difficult to do.". The concept of "knowing and doing" has developed to a new philosophical height - the unity of knowing and doing. Although the idea of combining knowledge with action was put forward long ago, it was Wang Yangming, a thinker in the Ming Dynasty, who really carried it forward and put it into practice. Wang Yangming said, "knowing is the idea of doing, and doing is the work of knowing; knowing is the beginning of doing, and doing is the completion of knowing". It means that cognition and practice are inseparable and unified, and advocates the unity of cognition and practice. "Knowledge" is the ideological guidance of "action", and "action" is the concrete practice of "knowledge".

"Unity of knowledge and practice" is specific to enterprises, that is, the relationship between enterprise culture and enterprise practice. For an enterprise, the enterprise mission represents the expectation and responsibility of the enterprise's development, is the enterprise's vision and vision of the future development direction and objectives, and is the vision and vision of the enterprise's future development vision. As the management philosophy and cultural brand of the second navigation bureau, the bank culture is not only the condensation and clarification of the essential characteristics of the enterprise culture from the enterprise development process of the second navigation bureau, but also the internal guidance and cultural guidance for the future development of the second navigation bureau.
 
Strategy needs cultural guidance, and development needs concept first. Facing the new development situation and development opportunities, in order to adapt to the better and faster development of the enterprise, in the process of the second navigation bureau taking the lead in building a world-class enterprise, the people of the second navigation bureau continue to deepen and improve the connotation of the corporate culture and constantly improve the quality of the corporate culture during the journey of "no boundaries for all". This is not only the need to enrich and improve the cultural quality of the second navigation bureau and create a corporate cultural brand, but also the need for enterprises to create first-class development quality, cultivate first-class profitability, build a first-class development system, accumulate first-class development potential energy and display first-class competitive strength.
 
For this reason, the second navigation bureau focuses on promoting the construction of cultural concept publicity and implementation project, behavior standard practice project, brand image building project, visual image identification project and project culture demonstration project. This is not only an important measure for the second navigation bureau to adhere to the combination of extension expansion and connotation deepening, but also a powerful exploration for the further systematization, systematization and scientization of the second navigation bureau's enterprise management philosophy. The pioneering spirit of "walking around the world", the corporate mission of "doing for the world", the social responsibility of "accumulating morality and doing good", the cultural confidence of "I can do what I can do", and the cognition and practice of the culture of the second navigation bureau are the excellent examples of "combining knowledge and practice" in the current state-owned enterprises for excellent corporate culture and fulfilling the mission.
 
The time implication of travel culture
 
It was originally from the book "relatives" of Mozi that "a good bow is difficult to stretch, but it can reach high and deep; a good horse is difficult to ride, but it can be heavy and far." It means that a good bow is not easy to open, but it can shoot high and deep; A good horse is not easy to ride; But it can travel far with load. "Zhiyuan" was later extended to lofty ambitions, lofty ideals, excellent pursuit and career development. We should see that the "Xing" culture not only has a profound ideological foundation and cultural origin in ancient China, but also the cultural connotation of "Xing" is increasingly prominent in the current society. In the current social state and market environment, "Xing" represents exploration, development, innovation and the future. OK, it represents development. Realizing lofty ideals and achieving great undertakings requires the pioneering spirit of "walking around the world". After more than 60 years of hard work, the second navigation bureau has been developing from both sides of the Yangtze River to all parts of the country and overseas. The people of the second navigation bureau have been working hard to open up new markets, embark on new journeys, ignite new hopes and create new achievements. The vision of "two airlines in a century" is getting closer and closer.
 
Line represents development. The concept leads new development and innovation promotes new development. In the process of practicing culture and realizing the corporate vision, the people of the second airlines have constantly carried out concept innovation, pursued value creation, deepened cultural connotation, actively promoted the cultural gene remodeling from industry to commerce and the integration of industry and commerce, formed a unique development concept and development path, and achieved a unique development performance and development mode with the characteristics of the second airlines, which is the manifestation of the strength of cultural value.
 
Line represents innovation. The times call for innovation, and enterprises need innovation. On the basis of inheriting the excellent accumulation, the "dream team" of China's bridge construction, the second navigation bureau keeps pace with the times, keeps on advancing, continuously carries out reasonable optimization and innovation of ideas, conforms to the needs of the development of the times, dares to enter into new businesses, creates innovative scientific and technological inventions, refreshes China's height, China's span and China's length, and pursues excellence with quality, With the heroic spirit of "no frontier" and the mission of "great country craftsman", we have cast a "great country backbone" worthy of the times and the people.
 
OK, represents Zhiyuan. The blueprint has been drawn, and it is time to advance. To realize the great "dream of the second air route in a century", it is necessary for all the people of the second air route to vigorously carry forward the professional spirit of "dedication, performance of duties, pragmatism and diligence", and more importantly, it is also necessary for generations of the adherents of the second air route to persevere and struggle endlessly. Measure the earth with walking and achieve the future with quality. With a dream in mind, drive to the distance.
 
Follow the past and open up a new one. In the process of building a world-class enterprise, CCCC Second Harbor Engineering Co., Ltd. continued to give new explanations and new development to the cultural connotation of the bank in a timely manner according to the new pattern of enterprise development and the new strategy of enterprise development, and made efforts to take a good helm, set sail and protect the ship in the new journey of building a "quality second harbor" and enterprise development. While further deepening and enriching the value and connotation of the industry culture, the people of the second airlines also have firm confidence and faith in the enterprise vitality of the industry culture, and are guided by the industry culture? Under I, we will further forge the core values that are more in line with the development of the enterprise, pool the full energy of the enterprise, undertake the new mission of the enterprise, and work together to write a new chapter of the future development of the enterprise.

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