[Abstract] under the new economic situation, corporate culture plays an increasingly important role in enterprise construction. The wave of knowledge economy has set off a good atmosphere of corporate culture construction within enterprises. The construction of enterprise culture is the basic element for enterprises to seek survival and development, the inevitable requirement for improving the level of enterprise management, and the basic requirement for strengthening the ideological quality of enterprise employees. Enterprise culture represents the overall display of the core of the enterprise spirit, and the ideological and political construction of employees is the extension of the blood of the enterprise and the basis for the preservation of vitality and development power of the enterprise.
[Key words] corporate culture; Ideological and political construction of employees; Core competitiveness
Culture is summarized by human beings through continuous social life practice. It not only records and carries human activities, but also guides and promotes various social activities. In the construction of enterprises, giving full play to the role of culture in political and ideological work is not only the consistent tradition of the party, but also the inevitable demand of society. Culture carries the value of the enterprise and leads the enterprise to move forward steadily in the market economy; Culture is also an important carrier of Ideological and political work in enterprises, creating conditions for the prosperity and development of enterprises. In particular, the construction of corporate culture is particularly important for the development and stability of enterprises.
1. Importance of corporate culture
1.1 corporate culture is a kind of scientific management thought and cultural crystallization for enterprises, and a supervision and management mechanism for the orderly implementation of all work of enterprises. At present, the functions and functions of corporate culture have been recognized by more and more enterprises. In order to comply with the laws of market economy and the requirements of the era of knowledge economy, we should deeply understand the importance of corporate culture to ensure the sound and colorful progress of enterprise work. Specifically speaking, corporate culture includes a series of cultural construction work, such as the core concept of the enterprise, corporate spirit, corporate slogan and so on. Through the leadership of highly unified core spirit, an enterprise cohesion with strong combat effectiveness and competitiveness is formed. The standardization of enterprise culture construction is conducive to the establishment of a healthy and orderly internal management system, the high ideological unity of all employees and managers, the dominant position of enterprises in market competition, and the maximization of enterprise benefits.
1.2 in the construction of modern enterprises, the construction of enterprise culture plays a decisive role.
(1) The construction of corporate culture can help enterprises accurately position themselves, accurately position themselves from the scope of business functions and market radiation, and identify consumer appeal groups, so as to avoid unnecessary detours in the process of enterprise marketing.
(2) The construction of enterprise culture promotes the establishment of the core concept system of the enterprise, and can form a systematic, complete and scientific organization from ideological spirit to service theory, including the employment concept within the enterprise, so as to ensure that all economic activities of the enterprise have rules to follow.
(3) The construction of corporate culture has effectively promoted the formation of the core competitiveness of enterprises. From the management team inside the enterprise, the marketing team outside the enterprise, and the public relations team, they can better gather together to conduct market positioning analysis and marketing decisions. Therefore, the construction of enterprise culture plays a decisive role in the existence and development of enterprises.
2. Importance of Ideological and political construction of enterprise employees
2.1 the ideological and political work of enterprise employees plays an important role in enterprise construction. Ideological and political work is a fine tradition of the Communist Party of China, summarized in continuous practical experience, and plays a guiding and promoting role in all work. The strengthening of Ideological and political construction in enterprises plays an important role in publicizing, organizing and mobilizing the enthusiasm of employees, as well as promoting the construction of enterprise culture.
2.2 in modern enterprises, adhering to the scientific development concept guided by the theoretical system of social attention with Chinese characteristics and Deng Xiaoping Theory and the important thought of Three Represents is the basis for enterprises to make scientific decisions and establish major strategic ideas. The ideological and political construction of enterprise employees is an extension and promotion based on this. In the process of enterprise activities, enterprise employees need to adhere to the basic ideas of emancipating the mind, seeking truth from facts, keeping pace with the times, and being brave in innovation, adhere to Marxist thought, constructively improve their own quality according to the specific situation of the enterprise, and ensure the youth and vitality of the enterprise.
2.3 strengthening the ideological and political construction of enterprise employees is an important guarantee for enterprises to carry out orderly economic activities. Strengthening the ideal and belief education and ideological and moral construction of enterprise employees, and setting ambitious work goals can accurately position the future development of the enterprise, maintain the vitality of the enterprise in various activities, and strengthen the competitiveness of the enterprise in business activities. It is the basic guarantee for enterprises to establish a strong and influential brand image, and it is also the basis for enterprises to build competitive teams. Scientific ideological and political work of enterprise employees is the core of enterprise culture construction and the inevitable demand of enterprise development.
3. Integrate the interaction between the construction of enterprise culture and the ideological and political construction of employees in the construction of enterprises
(1) The construction of enterprise culture creates a harmonious environment for the orderly implementation of Ideological and political work in enterprises. The construction of enterprise culture is based on "people-oriented". Especially in the aspect of enterprise management in enterprise culture, we should pay attention to the management of enterprise human resources to meet the basic material and spiritual needs of enterprise employees.
(2) Enterprise culture has greatly enriched the ideological and political work of enterprise employees. Ideological and political work is based on a platform with broad vision and broad ideas. To a certain extent, it has expanded the ideological and political work of enterprise employees, positioned in an all-round way from ideology to work style, and strengthened the understanding of enterprise employees about the enterprise itself and their own working conditions. Promoting their trust in enterprises is conducive to strengthening the competitiveness of enterprises.
(3) Enterprise culture makes the ideological and political work of enterprise employees have more fresh blood; The ideological and political qualities of enterprise employees provide innovation for the construction of enterprise culture. The construction of enterprise culture combines the ideological and political work of the enterprise with the management and business activities of the enterprise. Through the construction of enterprise culture, the ideological and political work of the employees of the enterprise can be innovated on a scientific and reasonable basis. Under the standardized management regulations, the enthusiasm of the employees for work and innovation can be stimulated, which provides the possibility for the enterprise to step forward At the same time, the ideological and political work of enterprise employees also provides innovative elements for the cultural construction of enterprises.
4. How to effectively combine the construction of enterprise culture with the ideological and political construction of enterprise employees
The construction of enterprise culture is the organic unity of the common values and ideas of enterprise employees, as well as the code of conduct and moral norms. The ideological and political work of enterprise workers is a necessary guarantee to ensure the healthy and orderly progress of all economic work under the traditional party's good code of conduct.
(1) We should adhere to the principle of "one person first" and pay attention to the management of innovative ideas of enterprises. At the same time, we should adhere to the idea as the guide. People oriented is the core idea of the scientific concept of development. Whether in the process of national construction or enterprise construction, the construction of human resources is the most basic and important. Therefore, in enterprise management, the effective combination of enterprise culture and the ideological and political construction of enterprise employees should adhere to the text, and pay attention to respecting, understanding, caring for and serving people; At the same time, we should pay attention to the leading role of thought. In practice, ideological work plays a guiding role in economic activities. To organize a competitive talent team, we should strengthen the indoctrination of thought and establish a unified ideological concept. Through effective incentive measures to stimulate people's initiative and creativity, so as to maximize the potential of people, is the maximization of enterprise benefits.
(2) We should strengthen institutional construction and establish a systematic and perfect corporate culture system and ideological and political implementation system. Strengthening the construction of enterprise system requires not only innovative enterprise management, but also stable enterprise culture. Therefore, in the process of establishment, the scientific integration of the enterprise's cultural system, including the image positioning, development strategy and prospect description of the enterprise, requires the joint participation of enterprise managers and all employees, so as to establish a scientific and perfect enterprise cultural system, which means that all behaviors of enterprise employees have standardized management. The establishment of a relatively complete implementation system of Ideological and political work for enterprise employees can effectively avoid various risks caused by unscientific decision-making, and also effectively ensure the integrity and systematicness of enterprise culture system.
(3) Give full play to the role of enterprise leaders and establish a healthy leadership mechanism. The construction of enterprise culture is inseparable from an enterprise manager who makes wise decisions, and an orderly set of enterprise staff management regulations is inseparable from a powerful enterprise leadership team. Therefore, in the process of integrating the construction of enterprise culture with the ideological and political work of enterprise employees, enterprise leaders need to keep pace with the times and take a comprehensive view of the overall situation. Leaders rely on their own influence, including personal strength, management ability, knowledge and expertise, good style of work, leadership art and so on, to actively influence and drive enterprise employees.
reference
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