The goal of higher vocational colleges is to cultivate high-quality skilled talents, including skilled operators facing the production line, professionals who can adapt to the technological innovation and development of enterprises, and applied talents who can promote economic development. From a certain point of view, the education of higher vocational colleges is employment education, and the talent standard required by enterprise posts is an important reference for higher vocational colleges to run schools. However, school enterprise cooperation should not only cover talent training, technological innovation, employment and entrepreneurship, but also go deeper into the level of cultural integration and construction. The "several opinions on deepening the reform of vocational education and teaching and comprehensively improving the quality of talent training" issued by the Ministry of education puts forward that in the cultural construction of higher vocational colleges, "we should highly integrate the improvement of students' vocational skills and the cultivation of professionalism, actively explore effective ways and means, and form a normalized and long-term mechanism for the cultivation of professionalism". The national vocational education reform implementation plan establishes a series of measures for "dual" education of schools and enterprises, and puts forward that "vocational colleges should actively cooperate with qualified enterprises in talent training, technological innovation, employment and entrepreneurship, social services and cultural inheritance according to their own characteristics and talent training needs". Therefore, the connection between campus culture and enterprise culture is an inevitable path to deepen the integration of industry and education and improve the quality of school enterprise cooperation. This paper will analyze the current situation of the connection between campus culture and enterprise culture in higher vocational colleges, and according to the current situation of school enterprise cooperation between the Secretary Major of Taizhou Vocational College of science and technology and the local time-honored traditional Chinese medicine brand "Fang Yiren", this paper puts forward an effective way of school enterprise culture connection from a practical point of view.
1. Current situation of the connection between campus culture and enterprise culture
The "marketable" talent training goal of vocational education determines the "background" of the cultural construction of vocational colleges. Under the concept of market-based, the growth and career needs of students in vocational colleges have internal isomorphism, which not only has the commonness of general campus culture, but also has the unique meaning of "self dialogue and inspection" of occupation (industry). In the process of higher vocational education, the connection between campus culture and enterprise culture has the following functions: it can lay the foundation for the high-quality development of higher vocational colleges, improve the construction of professional connotation, and realize the connection between classroom teaching and post needs; It can promote the corporate culture to keep pace with the times, revitalize the development power of the enterprise, inject fresh blood into the enterprise, and reshape the corporate cultural environment; It can improve the comprehensive ability and employment competitiveness of students in higher vocational colleges, strengthen students' vocational cognition, and effectively shorten the entry buffer period for students.
In the process of connecting school and enterprise culture, the core content and form of expression of culture more highlight the professionalism. Therefore, there are still spiritual, material, institutional and practical problems in the connection between school and enterprise culture. 1.1 spiritual level: the cognition of spiritual culture is incomplete. There are directional differences in the content and characteristics of school enterprise culture. Campus culture focuses on educating people, pays attention to cultivating students' comprehensive quality, pays more attention to students' all-round development, and often ignores professional characteristics; As the endogenous force of enterprise development, enterprise culture pays more attention to its role in social and economic development or the benefits of the enterprise itself, so it lacks the educational function similar to campus culture. Although campus culture and enterprise culture belong to different subjects and have differences, they have some similarities in the spiritual core, especially in the guidance of human value. Because our cultural cognition of school enterprise dual subjects is not comprehensive, there is a problem of spiritual disconnection in the connection of school enterprise culture. It is mainly manifested in the trend of one-way infiltration of corporate culture, which leads to the failure of campus culture to realize cultural output in the process of integration, while corporate culture tends to show a tendency of power in cultural output. The lack of recognition between the two sides in the connection of school enterprise culture is due to the fact that higher vocational colleges emphasize serving enterprises, and school enterprise cooperation is in the input stage of advocating the value concept of enterprise culture into the campus, which is lack of symmetry and scientificity. The output of campus culture based on education is often difficult, which deviates from the specific connotation of the construction of school enterprise culture integration.
1.2 material level: the environmental construction of material culture has not been completed
The docking and integration of school and enterprise culture can create a good cultural environment, which can not only improve students' professional knowledge and skills, but also cultivate students' professional ability, professional quality, professional spirit, professional ethics and other aspects, shorten students' adaptation period to work, and improve the training efficiency of school and Enterprise Co education talents. Therefore, the docking and integration of the material level can enable students to understand the actual working environment and job needs, shorten the buffer period for students to take up their posts, and enable them to plan their career more reasonably and effectively. At present, there are some problems in the cultural environment construction of school enterprise cultural docking at the material level. For example, the practice base often simply grafts the enterprise's office environment and equipment, which does not reflect the characteristics and connotation of the enterprise's material and cultural environment, while the campus culture presents a material form with influence and cultural discourse in the process of cultural docking, resulting in the cooperation not reaching the talent training goal of shortening the induction adaptation period.
1.3 institutional level: the construction of institutional culture has not been completed
Improving relevant policies and guarantee mechanisms is the key to promoting the orderly development of school enterprise cultural docking, which plays a normative and leading role in cultural docking. The construction of institutional culture relies on the operating mechanism of school enterprise collaborative education, integrates the cultural attributes of enterprise management system and school education mechanism, realizes the interconnection of work study combination management system and school enterprise co management and co education mechanism, schools and enterprises jointly build a series of teaching management mechanisms and strengthen the quality monitoring system of production and training links, in order to use the system to shape students' sense of identity and belonging to enterprise culture. As the school enterprise cooperation has not reached a mature stage, when students participate in the school enterprise cooperation projects, their identity is still dominated by "campus people" rather than "enterprise people". Therefore, the systems of both schools and enterprises have not reached a deep integration, and the enterprise system culture mainly adapts to the campus system culture. In the cooperation between colleges and enterprises, the integration of enterprise system and campus system also shows great commonalities, which does not reflect "one enterprise, one system" according to local conditions.
1.4 practical level: the mode exploration of practical culture is not completed
According to the training requirements of Applied Talents in higher vocational colleges, in the process of jointly cultivating talents between schools and enterprises, it is necessary to build a curriculum construction mode of "based on the working process, integrating post certificate courses"; Highlight the teaching mode of "integration of teaching and doing" with students as the main body and ability as the standard; The assessment mode of "knowledge + skills + attitude + innovation" guided by professional ability requires the cooperation between schools and enterprises to cultivate the quality and skills of Applied Talents in an all-round way, and form a distinctive and innovative practical culture. In the process of docking culture between Higher Vocational Colleges and enterprises, the following cooperation modes are basically adopted: production learning combination, work learning combination, order training, training base, modern apprenticeship, double teacher teaching, etc. Most higher vocational colleges only use one of these methods when docking with enterprises, and mainly in the form of docking. The cultural exploration in practice is not in-depth, and there are still many possibilities of innovation and integration.
2. Ways to connect school and enterprise culture: taking Taizhou Vocational College of science and technology as an example
Taking the cooperation between major and "Fang Yiren" as an example, Taizhou Vocational College of science and technology adheres to the school motto of "strengthening morality and technology", carries forward the spirit of "old scalper", and focuses on cultivating high-quality technical skills "foreman" talents. The college implements the "double certificate" system of academic certificate and vocational qualification certificate, adheres to the school running orientation of "vocational education, local and higher education", deepens the integration of industry and education, school enterprise cooperation, and creates a mutually beneficial and win-win "dual" education platform with enterprises. Its secretarial major and Taizhou Fucheng top brand drug number "Fang Yiren" drugstore with a history of 100 years mainly carry out school enterprise cooperation in the integration mode of "combination of production and Learning + practical training base". In order to enable students to quickly complete the role transformation and enhance students' employability, the secretarial major provides brand operation schemes for enterprises to cultivate new media and administrative logistics talents in the environment of campus culture. Enterprises affect students through the dissemination of century old corporate culture, And explore a set of distinctive ways of school enterprise culture docking.
2.1 spiritual level: enhance two-way communication
"Fang Yiren" mainly inputs enterprise values with the purpose of "genuine goods, children and old people are not deceived", so as to affect market perception and enhance employees' professional ethics. By holding the essay competition of "the story of Fang Yiren and me", students can enhance their sense of identity and belonging to the "Fang Yiren" brand in the process of investigating the brand story; Enterprises hold lectures on campus to enhance students' understanding of enterprise brand characteristics and brand planning, and enable students to further clarify their career positioning and planning through the infection of brand culture. In terms of the output of campus culture, the popularity and reputation of the campus culture brand can be improved by hanging the logo of school enterprise cooperation in enterprises, reporting the typical characters of "foreman type" talents and the progress of school enterprise cooperation on the official account of schools and enterprises as well as local news media.
2.2 material level: form tangible assets
In the process of material culture docking, we need to reflect the matching and connection of the spiritual culture of both sides, in order to use the material environment to affect people, especially pay attention to the tangible assets and tangible symbols formed by material culture. "Fang Yiren" cooperates with the secretary major to build a simulation training base, which can not only enhance students' understanding of traditional culture through the exhibition of traditional Chinese medicine cultural products in the base, but also enable students to further understand their posts and quality and skill requirements; In addition, there is the "secret Xingyuan New Media Studio" jointly established inside and outside the school to undertake the new media marketing and publicity needs of "Fang Yiren". At the same time, the material culture of the school often lacks characteristics, so we should find out the brand positioning of campus culture and create the brand characteristics of campus culture. For example, the "old scalper" spirit of Taizhou Vocational College of science and technology is reflected in the whole process of its students serving enterprises.
2.3 system level: reflect "one enterprise, one system"
When the campus culture has formed brand characteristics, in the process of school enterprise cooperation, we should integrate the humanistic and professional nature of culture, reflect "one enterprise, one system", and create a talent co education mechanism and cultural integration mechanism for all enterprises. In particular, we should make the campus culture and corporate culture complement each other, and play a role of institutional norms and leading people. For example, Fang Yiren's enterprise attendance system, employee evaluation and employment system and performance appraisal system need to be applied to the training base, so that students can have a real job experience and restrict their professional behavior with the real requirements of the enterprise. The campus system should realize the interoperability between the work study management system and the school enterprise co management and co education mechanism, pay attention to the teaching management mechanism, strengthen the quality monitoring system of production and training links, and improve the management systems of the training platform.
2.4 practical level: innovative docking mode
At present, the school enterprise connection mode of higher vocational colleges is relatively single, and we should realize integration and innovation on the existing basis. In order to cultivate talents for enterprises, the current cooperation between Taizhou Vocational College of science and technology and Fang Yiren is based on the mode of "combination of production and Learning + training base", introducing the school enterprise dual tutor system, and graduates have both academic certificates and vocational qualification certificates "double certificates". In this process, the secretarial major has also carried out the exploration of "campus live studio", which takes the studio as the platform, projects as the support, and tasks as the drive to realize the integration of teaching, learning, and doing. That is to undertake the outsourcing needs of live broadcasting business, including "Fang Yiren" and other enterprises, and create a docking mode of "characteristic projects + characteristic skills".
3 conclusion
Higher vocational colleges need to build a higher vocational campus culture that integrates knowledge, skills, morality, professionalism and practicality, and create a good cultural atmosphere for cultivating high-quality applied technical talents. The integration and docking of school enterprise culture requires spiritual guidance, material connection, institutional norms and practical exploration, so as to form a cultural community and realize the better and faster development of school enterprise dual subjects.