1、 Background of enterprise culture construction
In the new era, enterprises attach importance to their own cultural construction as a result of the comprehensive effect of many factors. After a simple investigation and analysis, I believe that the construction of enterprise culture in the new period is mainly affected by the following factors:
（1） The socialist economy has developed rapidly
Since the reform and opening up, the socialist economic development has ushered in a new opportunity. The comprehensive development of the socialist economy has laid a foundation for the development of various socialist undertakings. As an important part of the socialist market economy, the cultural construction of petroleum enterprises has also been comprehensively developed under the background of rapid economic development in the new era. At the same time, the cultural construction has also been highly valued.
（2） The development of the enterprise itself is constantly changing
Reform is an important means of self-improvement and development. In the new era, enterprises themselves are constantly changing and developing. Especially in the situation of such fierce market competition, the enterprises themselves are constantly changing, seeking more competitive points, and constantly improving their own competitive strength. Cultural construction is an important factor affecting the competition among enterprises in the new era. The soft power of enterprise culture has become an important driving force for the development of oil enterprises, and the soft power of culture has become an important standard to measure the strength of oil enterprises. Therefore, attaching importance to cultural construction in the new era is the internal requirement of enterprise's own development and reform.
2、 Contents of petroleum enterprise culture construction
The cultural construction is a complete system with rich and diverse contents, involving from system to life. In the process of enterprise culture construction, the rules and regulations of the enterprise have been constantly improved and developed towards a more rational, scientific and humanized perspective. At the same time, the enterprise cultural atmosphere of the enterprise content is also the focus of cultural construction, creating a competitive and harmonious enterprise culture, and giving an internal impetus to the development of the enterprise. At the same time, it constantly enriches the life of employees and enriches their spiritual world.
3、 The promotion of petroleum enterprise culture construction to enterprises
Culture is a resource and a spiritual force. In the new era, the process of enterprise culture construction is the performance of the continuous improvement and development of the enterprise itself. At the same time, the development of culture plays an irreplaceable role for the enterprise itself, mainly in the following aspects:
（1） The influence of petroleum enterprise culture construction on people
The construction of petroleum enterprise culture is in full swing. For enterprises, it is first manifested in the impact on people, which is specifically manifested in the following aspects:
1. Enrich people's spiritual world. Petroleum enterprises attach great importance to the construction of enterprise culture in the new era. In the whole process of cultural construction, the spare time life of employees is constantly enriched, and employees welcome their work with a positive attitude. In addition, the petroleum enterprises have created a good corporate culture atmosphere in the process of cultural construction, which makes the development of the whole enterprise take on a new look. Employees participate in a variety of recreational activities, greatly enriching the spiritual world.
2. Enhance people's spiritual strength. After our investigation and analysis, we found that in the process of building its own culture, the enterprise often has some speeches and recitations about patriotism and love for society, and also organizes the employees of the enterprise to learn the important decision-making contents of the party in the new period. In the whole process, it is a great improvement to the thinking of the employees of the enterprise, constantly enhances the spiritual strength of the people, and enables the employees of the enterprise to participate in the work with passion.
3. Promote all-round human development. Economy and politics determine culture, and culture has a negative effect on politics and economy. The same is true for people. Enterprises attach great importance to cultural construction and carry out various cultural activities. In this process, it is a brand-new experience for employees. At the same time, culture has its own characteristics, subtle, profound and lasting. Are employees participating in corporate culture activities? Hold a tomb? In the process, he accepts the influence of culture imperceptibly, thus forming a far-reaching and lasting influence on himself and constantly realizing his comprehensive development.
（2） The effect of petroleum enterprise culture construction on Enterprises
Petroleum enterprises attach great importance to cultural construction, the purpose of which is to improve their own cultural soft power and promote the new development of enterprises in the new era. After our investigation and analysis, we find that the role of the oil enterprise culture construction in the new era is mainly manifested in the following aspects:
1. Point out the right direction for the development of the enterprise. Petroleum enterprises are an important part of China's socialist economic development. Under the background of rapid social development in the new era, the role positioning of oil enterprises should be constantly changing. The construction of the enterprise's own culture is conducive to formulating a correct business strategy for the development of the enterprise and pointing out the direction of development. In the new era, cultural construction has become an important factor for the development of enterprises. Petroleum enterprises should also follow the trend of the times and create a good corporate reputation and image, so as to escort the development of enterprises.
2. Improve various rules and regulations of the enterprise. The construction of rules and regulations is an important part of the construction of enterprise culture. In the new period, in the process of promoting cultural construction, the rules and regulations of enterprises have been constantly improved and developed. After our investigation and analysis, we found that there were problems in the relevant management rules and regulations of petroleum enterprises. Many systems had some loopholes and were not perfect. However, after the cultural construction, the internal management systems of the enterprises were constantly improved, such as the establishment of incentive systems.
3. Improve the comprehensive strength of petroleum enterprises. With the continuous promotion of the cultural construction of the petroleum enterprises, the development of the enterprises has taken on a new look. In the whole process, we found that the enthusiasm of the employees in the enterprises to participate in the work has been continuously improved, and the work efficiency and quality have been significantly improved. At the same time, in the process of enterprise culture construction, the enterprise's own cultural soft power has been continuously enhanced, the comprehensive strength has been comprehensively enhanced in the whole process of the development of oil enterprises, and the influence of the enterprise in the market has been continuously expanded, which promotes the development of the enterprise itself.
4、 Summary
In the new era, oil enterprises should grasp the pulse of the times, breathe with the times and share a common destiny. In the wave of cultural construction, they should actively promote their own cultural construction, create a good cultural environment for their own development, and provide a continuous supply of power support and direction assurance. At the same time, we should attach great importance to cultural construction and constantly enhance the cultural soft power of enterprises, so as to improve the market competitiveness and provide guarantee for enterprises to gain a place in the market. In addition, oil enterprises provide a solid foundation for the development of the national economy in the process of their own development.