In the new era, administration is an important work in the development of enterprises. With the development of the enterprise, the types and contents of work are gradually increasing, and the organization's work will show the characteristics of flattening, specialization and process, so it puts more emphasis on fine management. This requires the enterprise to give full play to the three functions of service, coordination and management in the administrative work. It needs to strengthen the close communication and cooperation with other departments. It is not only necessary to mobilize the enthusiasm of employees and improve work efficiency, but also to formulate practical and effective management systems for various situations in the work, so as to lay a good foundation for promoting the development of the enterprise. However, with the continuous development of China's economy, there are still many problems in enterprise administration. In order to improve the effectiveness of administration, we should formulate optimization strategies from the aspects of attention, management philosophy, management system, talent team and so on.
1、 Nature of administrative work
From the perspective of "management", the administrative department should not only do a good job in the daily affairs of the enterprise, but also provide advice for the enterprise, do a good job in the staff work of the leaders, put forward corresponding opinions on the enterprise culture, strategic development, management concept, employment system, etc., and practice the enterprise culture and management concept in the work practice. From the perspective of "service", the administrative department always takes serving the enterprise as the foothold of its work. In particular, it is responsible for doing a good job in the logistics service of the enterprise, ensuring that the employees of the enterprise are not affected by trivial and administrative affairs, and can concentrate more energy on their own work. From the perspective of "coordination", the staff of the administrative department should not simply perform the function of uploading and issuing orders to other departments and convey the tasks assigned by the leaders. They should consciously perform the function of communication and coordination and do a good job of coordination on the basis of good communication with other departments.
2、 The significance of optimizing the effectiveness of administrative management in the new era
（1） Conducive to the exchange and communication of enterprise organizational information
An important part of the administrative work is to do a good job in the dissemination of enterprise organization information. This work specifically includes two important aspects: first, the administrative department needs to distribute the information conveyed by the superior department and the assigned tasks to the corresponding subordinate departments, and urge the subordinate departments to do a good job in the distribution and implementation of work; Secondly, the administrative department needs to transmit and release various administrative contents and information of the departments at the same level and lower levels. In order to do a good job in organizing information dissemination, administrative management needs to build an effective communication bridge between the superior departments and the subordinate departments of the enterprise to ensure the smooth flow of information between the superior and subordinate departments of the enterprise. In the context of the new era, doing a good job in the administrative management of enterprises is conducive to unblocking the communication channels between superiors and subordinates, ensuring the normal implementation of enterprise work, and playing a good role as a link in enterprise management.
（2） It is conducive to promoting the coordination and optimization of organizational work
Another important function of the administrative department is to do a good job in the connection and coordination of various departments and work of the enterprise organization. Only by doing a good job of organization coordination can we ensure that all departments and personnel of the enterprise have normal communication and exchange, so as to ensure the efficient operation of the enterprise organization. Especially for some large-scale enterprises, due to the complexity of business, many functional departments will be set up. Each functional department will formulate various work rules and regulations according to its business responsibilities and work development needs. The administrative department should be based on the overall development of the enterprise organization, take into account a variety of factors, and be responsible for the implementation and implementation of various rules and regulations of the enterprise organization on the basis of ensuring the normal operation of the enterprise organization. Doing a good job in the administration of the enterprise is conducive to regulating the working mood of the employees, timely resolving various contradictions in the implementation of the enterprise rules and regulations, regulating the relationship between various departments of the enterprise, and creating a harmonious working atmosphere of the enterprise organization.
（3） It is conducive to providing services for enterprise leaders' decision-making and employees' work
The administrative department of an enterprise organization undertakes more service support work in its daily work, which is mainly reflected in providing information for the leaders of the enterprise organization to make decisions and providing support and services for the staff to improve their work performance. The administrative department of the enterprise can directly master the first-hand business and employee information. After a series of operations of information and data collection, collation and analysis, the administrative staff can integrate the information, and can put forward constructive suggestions for solving key problems in combination with the actual development of the enterprise, which provides corresponding services and support for the decision-making of enterprise leaders. At the same time, the administrative department of the enterprise is specifically responsible for human resources management, and further optimize the performance appraisal system, so as to encourage employees to improve work efficiency.
3、 Problems in administration in the new era
（1） Enterprises do not pay enough attention to administrative work
As the pivot of enterprise organization work, the administrative department needs to put the administrative management work in an important position. However, at present, many enterprise organizations do not pay enough attention to the administrative work. The leaders of enterprise organizations believe that the administrative work can not play a substantive role in the management, operation and development of enterprises. The leaders of the enterprise organization cannot correctly understand the importance of doing a good job of administrative management to the development of the enterprise, nor recognize the nature of administrative management, and cannot pay attention to the role of administrative management in information transmission and exchange, organizational cohesion and coordination, decision-making for leaders and improving employee performance. From the overall level of the enterprise, the urgency and necessity of doing a good job in enterprise administration has not been adopted, which directly leads to the marginalization of enterprise administration.
（2） The construction of corporate culture in administrative departments lags behind
With the continuous development of the market economy and the continuous expansion of the scale of enterprises and units, as well as the prevalence of bad network culture and social atmosphere in the new era, the office administrative staff of some enterprises and institutions have the problems of unstable work will, backward work concept, poor living style and ideological style. Many administrative staff of enterprises and institutions lack the concept of active learning, and can not accurately convey the document spirit of "two learning and one doing" of higher-level departments to lower level departments and grass-roots departments. Some administrative staff of enterprises and institutions lack the spirit of innovation, can not keep pace with the times, follow the traditional and outdated administrative management methods, and are not good at using advanced management concepts to solve practical problems, At the same time, they lack preciseness and can not work in a down-to-earth manner, which greatly increases the difficulty of administrative work and is not conducive to improving the effectiveness of administrative work.
（3） Failure to establish a sound administrative system
A scientific and complete administrative system is the premise to ensure the orderly development of the administrative work of enterprise organizations. However, at present, most enterprise organizations in China have not established a sound and perfect administrative system. In the context of the new era, with the continuous improvement of the level of economic development, the scale and work content of China's enterprise organizations have undergone tremendous changes. The traditional single and backward office administration system can no longer meet the needs of economic and social development. It is urgent for enterprise organizations to establish a management system that matches the actual development of enterprises. Different enterprise organizations and units have different development characteristics. China is facing a more complex development background of the times. With the deepening of China's supply side reform, China is also actively exploring the reform of the personnel system. The enthusiasm of employees in enterprise organizations will be greatly affected by the external environment. In addition, there is a lack of scientific administrative management system in enterprise organizations, This will greatly affect the healthy development of enterprise organizations. Therefore, it is urgent to establish and improve the administrative system of enterprise organizations.
（4） The quality and skills of administrative staff can not meet the work needs
The establishment of a high-quality talent team is the basis to ensure the efficient development of enterprise organization administration. However, through the investigation of the current enterprise organization, it can be found that the quality and skills of the current enterprise organization administration staff are far from meeting the needs of the work. The administrative departments of enterprise organizations mainly deal with daily trivial affairs. Some managers of enterprise organizations think that the content of administrative work is vague, and they can not make substantive contributions to the business development of enterprise organizations. This will directly lead to the failure of enterprise organizations to pay attention to cultivating and improving the quality of administrative staff, which is also not conducive to improving the professional skills and sense of responsibility of administrative staff. At the same time, the administrative staff of the enterprise organization can not correctly understand the nature and significance of the administrative work, can not play the role of collecting and processing important data and information, and can not play the role of a good adviser for the decision-making of the enterprise organization leaders, which is not conducive to giving full play to the functions and values of the administrative department of the enterprise organization.
4、 Countermeasures to optimize the effectiveness of administrative management in the new era
（1） Improve the importance of enterprise organizations on administrative work
With the continuous development and progress of economy and society, administration in the new era needs to play a good role as the central nerve of enterprise organization. The administrative work in the new era needs to be placed in an important position. The leaders of the enterprise organizations should strengthen publicity and education, guide the enterprise organizations to pay more attention to the administrative work, so that every employee should be basically familiar with and understand the basic contents of the administrative work, and have an in-depth understanding and understanding of the administrative work on this basis, Only in this way can we ensure that other departments of the enterprise organization can better cooperate and communicate with the administrative departments, so as to give better play to the effectiveness of the administrative work of the enterprise organization.
（2） Further deepen the administrative management service concept of enterprise organizations
On the one hand, in order to do a good job in the administrative management of enterprise organizations and give full play to the effectiveness of the administrative management of enterprise organizations, it is necessary to enhance the service awareness of the administrative personnel of enterprise organizations, regard the work of the administrative department of enterprise organizations as a service work, and guide the administrative personnel to complete the work within their own responsibilities. At the same time, we will continue to expand the objects served by the administrative departments. Specifically, we should not only do a good job in supporting the decision-making of the enterprise organization leaders, but also coordinate various departments and grass-roots units for the enterprise, do a good job in logistics support, adhere to the principle of openness and impartiality in dealing with daily work, and consult professionals to solve difficult problems. On the other hand, as the administrative work of enterprise organizations in the new era is increasingly showing a trend of complexity and particularity, the administrative staff should always remain sober, bravely take responsibility for mistakes in their work, adhere to the "serious, responsible and rigorous" working attitude, have a good sense of professionalism and social responsibility, and do every little thing in their daily work in a down-to-earth manner.
（3） Constantly improve the administrative management system of enterprise organizations
Administrative management system is an important basis for enterprise organizations to carry out administrative work, and it is also a working criterion that affects administrative staff. First of all, when formulating the administrative management system, the enterprise organization should base on the reality of the long-term development of the enterprise, take into account the actual needs of all departments of the enterprise organization as a whole, and formulate a scientific and operable administrative management system of the enterprise organization on the basis of communication with all departments of the enterprise organization. At the same time, the comprehensiveness of the administrative management system should be taken into account to ensure the full coverage of the content of the administrative management system of the enterprise organization, so as to ensure that the administrative management system is binding on the entire staff of the enterprise organization. In addition, in the implementation stage of the enterprise organization administrative management system, fine management should be carried out. We should actively promote and implement the administrative management system of enterprise organizations. We should not let the administrative management system of enterprise organizations become a castle in the air. We should pay special attention to refining the provisions of the administrative management system in the specific implementation and implementation stage, so as to promote the administrative management system to truly play its role and value. Finally, when updating the administrative management system, enterprise organizations should grasp the rhythm of updating, neither too frequently nor too late, and should update and optimize according to the actual development needs of enterprise organizations in combination with the development background of the times.
（4） Improve the quality and skills of staff and build an efficient administrative team
First of all, we should constantly improve the professional quality and skills of enterprise organizational administration. Specifically, the administrative personnel of enterprise organizations should closely combine the actual needs of post development, pay attention to the accumulation of professional knowledge in daily work practice, establish the concept of lifelong learning, actively learn professional knowledge and skills, and constantly meet the new requirements of the times. Secondly, we should establish a perfect personnel assessment and incentive mechanism. The enterprise organization should continuously improve the work enthusiasm and initiative of the administrative staff on the basis of the assessment of the enterprise staff through the assessment and incentive of the administrative staff and the use of incentive measures such as salary improvement. Thirdly, we should pay attention to building a good working atmosphere. Enterprise organizations should build a good corporate culture, pay attention to the construction of their own cultural atmosphere, and constantly enhance the sense of responsibility and belonging of the administrative staff of enterprise organizations. Finally, we should strengthen the training and education of administrative staff. The enterprise organization shall ensure that the training content is comprehensive, regularly organize the enterprise to organize the administrative staff to carry out professional and skill training, and evaluate the effect of personnel training, so as to avoid the formalization of training education and improve the effect of training.
5、 Conclusion
Enterprise organization administration is not only a basic work, but also a very important and core work. It is precisely because of the administrative management department that we can continuously coordinate the work of various departments and positions of the enterprise organization, promote the smooth flow of information, and improve the work efficiency of the enterprise organization. Under the background of the new era, administrative work plays a more important role in enterprise organizations. In view of the problems existing in the current administrative work, administrative staff need to grasp the development opportunities of the times and improve the effectiveness of administrative work, so as to give play to the value of administrative work in enterprise organizations, form the working force of all departments of enterprise organizations, and promote the healthy and sustainable development of enterprise organizations in the new era.