"Internet plus" as the representative of the advanced productive forces, with unlimited creativity and natural tolerance, is increasingly accepted by people, in an old agricultural country, agriculture is the foundation of a nation. Using the Internet technology to transform agriculture, the development of space, to promote the sustainable and healthy development of agricultural economy has injected new vitality.
One, "Internet plus agriculture" strategy is the inevitable requirement of promoting the development of agricultural economy
For a long time, due to the influence of science and technology, policy and other factors, the development of agriculture in China is still in the primary stage. To accelerate the transformation and upgrading of agriculture, agricultural modernization, become the strongest voice of the times development. From a historical point of view, China is one of the origins of the world's agriculture, agricultural origin can be traced back to about ten thousand years ago, China's primitive agriculture has been developed. Since the Han Dynasty, the iron plow cattle farming has become the main way of farming, traditional agriculture of our country henceforth, elements of agricultural production in our country there is no substantive change, has been stuck in the farming period. After the founding of the people's Republic of China, affected by various factors, China's agricultural technology has not broken through the traditional agricultural category. After the reform and opening up, China's agriculture is truly agricultural modernization track, agricultural machinery began large-scale use, continuously improve the degree of mechanization, centralized mode of operation gradually promotion, modern agriculture has entered a new period of development.
From the perspective of the development of agriculture, the development of agriculture needs to be integrated with the new scientific and technological factors. It is necessary to carry out the reform on the basis of the productive factors that represent the advanced productive forces. Today, human beings are in the Internet era, the Internet economy is a knowledge-based economy as the form of information technology led by the new economic growth model. The Internet economy is the need of development, promote economic competitiveness, expand the field of economic activities, increasing employment, expanding the market, improve the allocation of resources, make economic development a qualitative change. Compared with the industrial civilization, the Internet brings intelligence, information technology is a representative of a higher level of productivity, is an important driving force for the transformation of China's agricultural industry model. In a certain sense, Internet plus strategy is the implementation of agriculture is the objective requirement of agricultural industry depth transformation, embodies the combination of the Internet and the depth of industrial development. The implementation of the development strategy of "Internet plus agriculture", based on the development of the Internet system, make full use of agricultural intelligent equipment, integration and innovation to further strengthen the Internet and agriculture, is an important measure to promote the agricultural production and operation mode of revolutionary change, is the inevitable requirement to create a new agricultural industry model.
Two, the use of intelligence, information technology to promote the development of precision agriculture
Different modes of production have different effects on industrial development. From the current situation of China's agricultural development, China's agriculture is more dependent on the experience of traditional agriculture, the lack of effective support of modern agricultural science and technology. The short board of agricultural development has not only led to the output of agriculture has been hovering at a low level, but also to a certain extent, resulting in waste of resources and environmental pollution. Therefore, the use of intelligence, information technology to promote the development of precision agriculture, improve agricultural production specialization and concentration level, the formation of a wide range of social consensus. In agricultural intelligence and information technology, the development of agriculture in Israel is worth learning. In the process of agricultural development in Israel, more attention is paid to the analysis and summary of agricultural data, and the precise control of all aspects of agricultural development has greatly improved the production efficiency of agriculture. The use of intelligence, information technology to promote the development of precision agriculture, agricultural production process is an important technical support for precision intervention. In the current Internet plus era, through the sensor to monitor the growth environment of agricultural products and growth status, provide relevant data for the development of the agriculture in the scientific data analysis conditions, provide important information on the development of agriculture, health.
Agriculture is the main direction of future development of China's agriculture, agricultural precision is reflected in all aspects of the development of agriculture, such as soil moisture and fertility, the degree of illumination, temperature and weeds, pests and diseases, these data by sorting, using the data of Internet technology to the above data information for accurate analysis, providing accurate data support for the development of agriculture, crop growth to achieve precise docking between demand and supply. In the process of implementation of precision agricultural intervention, the need for coordination and cooperation in software and hardware, are indispensable. In the aspect of hardware, it is necessary to invest the intelligent devices such as sensors in agricultural production, and to construct an information monitoring system based on environmental perception, real-time monitoring and automatic control. On this basis, the agricultural development of the problem of accurate positioning, timely detection of problems, develop practical strategies for tracking. In the aspect of software construction, the database system of agricultural development should be established to realize the optimization and integration of data. In the process of establishing the database system, we must pay special attention to the satellite remote sensing data, pests data and meteorological data from three aspects of data, according to the development characteristics of different stages of crops, the establishment of classification standard and perfect system of database system, improve the ability of monitoring data analysis.
The use of intelligent and information technology to promote the development of precision agriculture, tracking and testing of agricultural production, food safety is an important barrier. At present, there are a lot of food safety problems in our country, the reasons are various, but it is one of the main reasons that we can not accurately record the agricultural production process. In the Internet era, the use of intelligence, information technology, you can quickly and easily set up their own agricultural products for each growth file". The application of intelligence and information technology has provided a broad space for the development of agricultural production. In the course of the growth of crops, agricultural managers can track and record the whole process of agricultural development, and store the information of agricultural products with the support of information technology. In the end, the whole process of agricultural production will be presented in front of consumers and supervision departments, providing conditions for the quality supervision and tracking of agricultural products.
Three, relying on e-commerce platform innovation agricultural products sales
In the traditional agricultural development in the process of long-term development of its inherent limitations has been plagued by agriculture, this limitation is mainly reflected in two aspects: on the one hand, agricultural products should be affected by sunlight, soil moisture and other factors, the growth period is generally six months left and right, the cycle characteristics and market economy is not consistent, it is difficult to adapt to the changing market situation, easily lead to agricultural products do not meet the market changes to the sales; on the other hand, agricultural products are difficult to store for a long time. Beyond the shelf life of agricultural products, the safety of agricultural products will be questioned, there is the phenomenon of difficult to sell. The two characteristics of agricultural products make agriculture in the market competition is often in a disadvantageous position. And the emergence of the Internet, the rise of Internet plus agricultural model, find a way to break the bottleneck of the development of agriculture. Relying on e-commerce platform, establish and improve the sales of agricultural products, the development of modern circulation of agricultural products, to further meet the needs of the market, better consumer services, promote efficient agricultural circulation.
First, relying on e-commerce platform to develop agricultural order business, the construction of new agricultural marketing model. The pilot from the current situation, to strengthen all aspects of farmers and enterprises, such as supermarkets, personal contact, mutual exchange of needed products agricultural products order, by signing the form of agricultural products trade. In this process, is based on the needs of both sides of the market supply and demand, relying on e-commerce platform for targeted production, its purpose is to achieve seamless production and marketing, to avoid the blindness of production.
Second, relying on e-commerce platform to carry out online sales of agricultural products, the formation of an integrated marketing model of agricultural products. Compared with the traditional sales model, e-commerce platform provides three important models for agricultural development. Model one, full advantage of Tmall, Jingdong and other comprehensive e-commerce platform to expand the online sales of agricultural products. Among them, agricultural business to concentrate on study agricultural market and provide market information, to carry out one to one service, the potential and the effect is more comprehensive electricity supplier. This model leveraging third party mature management platform and high visibility, not only reduce the cost of agricultural products into, and can quickly into the consumer's perspective. Mode two is the strength of the agricultural enterprises to develop Internet platform, leveraging the Internet resources. The strength of agricultural enterprises can make full use of their own Internet platform to carry out network marketing, extensive communication and interaction with the user. The main advantage of this model is the use of its own platform advantages, you can build their own brand of agriculture, to further tap the market value of agricultural products, better service for users. Mode three is the use of mobile Internet platform to expand sales channels, the integration of resources. With the massive popularity of mobile Internet terminals, creating conditions for individual farmers to use the Internet to achieve marketing. This pattern of low barriers to entry, use the program is simple and not too technical requirements of the operator, is currently in the development stage for road agriculture in China, suitable for decentralized management of agriculture in our country.
Four, summary
In the current industrial structure of our country, agriculture is the foundation of the country and the development of agriculture is the weakest. From the current point of view, relying solely on conventional management and marketing model, it is difficult to break through the existing plight of agriculture. Internet plus time is in the initial stage, provides important opportunities for development of agriculture. Whether it is the government level, or specific agricultural enterprises and farmers, should seize the opportunity for development of a new round of industrial upgrading, integration initiative, building a new marketing mode of agricultural products, expand their business online sales of agricultural products, the formation of marketing mode of agricultural integration. With the help of Internet plus platform, accelerate agricultural modernization, realize the optimization and integration of social resources.