1、 Current situation of e-commerce application in Enterprises
1.1 network development: E-commerce develops rapidly
The Internet is a great milestone in the development of human history, which has greatly promoted the progress and development of human society. With the development of the Internet, e-commerce has had a positive impact on economic development and social progress, changed the way of production, business and consumption, and really brought mankind into the information society. In recent years, with the acceleration of economic globalization and global informatization, the development of Internet and e-commerce has become a new trend of economic competition. Someone once said, "the Internet and e-commerce will not be an independent industry, but a tool to promote the leap of traditional industries." In the near future, more and more enterprises will use the Internet to carry out e-commerce, and contact network e-commerce will grow half strong. It is a cycle in nature, and only when there is a cycle of rebirth and decline can the world develop.
1.2 transaction scale gradually expands
In recent years, with the popularity of the Internet and the increasingly mature online trading environment. The scale of e-commerce transactions of small and medium-sized enterprises in China is also expanding. According to the statistics of iResearch consulting, in 2011, the B2B e-commerce revenue of China's small and medium-sized enterprises reached 13.1 billion yuan, an increase of 35.1%, of which the revenue in Q4 of 2011 reached 3.63 billion yuan, an increase of 33.5% year-on-year and 9.6% month on month. Throughout 2011, the B2B e-commerce market revenue scale of small and medium-sized enterprises showed a stable growth trend.
1.3 gradually improve the informatization level of enterprises
In order to promote the application and development of e-commerce, enterprises must first solve the problem of building information infrastructure. In order to make the e-commerce information system work normally and operate efficiently, online transactions must be truly realized. We must increase investment in hardware and software to promote the popularization and application of e-commerce. Enterprises must truly realize their own informatization in order to be able to participate in the e-commerce market environment. Therefore, we say that enterprise informatization is the foundation of e-commerce. The development of e-commerce must be combined with the enterprise's own informatization level and unified planning. Nowadays, small and medium-sized enterprises gradually use the network environment to develop various application software systems to realize the process of Technology (design and manufacturing) informatization, enterprise management informatization, enterprise office informatization, enterprise business activity informatization (e-commerce) system and other informatization.
2、 The main problems existing in the development of e-commerce in China's small and medium-sized enterprises
Although the application of e-commerce in small and medium-sized enterprises in China has made some progress, there are also some problems in the development of e-commerce in small and medium-sized enterprises due to the constraints of external supporting environment and enterprises' own conditions.
2.1 the overall business environment is still immature
Chinese shopping habits and methods are relatively conservative and old-fashioned, and they are unwilling to easily believe the "rhetoric" on the Internet. The embodiment of e-commerce advantage is based on the premise that many enterprises operate e-commerce. Large enterprises can ask their partners to implement relevant e-commerce, but small and medium-sized enterprises cannot. At the same time, e-commerce has not been accepted by most consumers. The business activities of many enterprises are basically still the traditional way of operation. There is a general lack of mutual trust between enterprises. The public has a high frequency of transactions with merchants, and the amount of each transaction is very small. Objectively, it is unnecessary to trade online. The traditional shopping habit is "seeing, touching and listening". The public generally feel that online shopping is not intuitive and safe.
2.2 uneven regional distribution
China's economic development is seriously affected by region, history and resources, and there are large regional differences. The southeast coast is a region rich in resources. It was the first region to open its economy to the outside world. Its economy is relatively developed, and its e-commerce and logistics are developing rapidly and at a high level. Inland and resource poor areas are economically backward, e-commerce and logistics are still out of reach, and economic and trade modes are still relatively traditional. This economic distribution in China has seriously hindered the regional development of e-commerce logistics in China.
2.2.1 regional characteristics
In the economically developed areas along the southeast coast, the level of economic development is high, the e-commerce technology is mature, the transportation industry is developed, the network is basically universal, and the convenience of online shopping meets the needs of consumers. It is very common for consumers to shop online. The regionalization of e-commerce logistics is developing rapidly. In inland areas, the economy is relatively backward, people are still unfamiliar with the Internet, online shopping is only a trend, it is difficult to popularize the Internet in remote areas, people do not trust e-commerce logistics, and it is difficult to develop e-commerce logistics regionally.
2.2.2 affected by economic development
The more developed the economy, the more mature the regional development of e-commerce logistics. Economic development is the foundation of the regional development of e-commerce logistics. In economically developed areas, the regionalization of e-commerce logistics has developed rapidly. In economically poor areas, the development of e-commerce logistics regionalization has just started, and the development is slow.
2.3 shortage of e-commerce talents in SMEs
At present, small and medium-sized enterprises are seriously short of e-commerce talents. There are mainly the following factors: first, many small and medium-sized enterprises are small-scale family enterprises. In order to save costs, they do not carry out e-commerce or listen to the opinions of some Internet companies to establish enterprise websites. However, they do not invite special e-commerce talents to promote and maintain them, but hand these jobs over to the original employees of the enterprise. As a result, enterprises do not have specialized e-commerce talents. Second, as some enterprises are family enterprises, most of their management methods are family management methods, which are not standardized and random, and are easy to cause management chaos. In terms of employment, some important positions are only occupied by their own people, resulting in some e-commerce talents leaving the enterprise without development space and difficult to carry out their own work.
2.4 external supporting environment waiting for improvement
2.4.1 financial electronic construction
The financial system is the basic guarantee of business activities. The payment and settlement of e-commerce need the close cooperation of the electronic financial system. At present, the level of electronic financial services in China is relatively backward, and the cross regional and cross bank electronic payment system has not been established. Problems such as online payment and settlement have hindered the development of e-commerce in China to a great extent. It is imperative to speed up the establishment of inter-bank, inter-bank and enterprise fund clearing and financial management information systems, so that enterprises and individuals can easily use electronic payment anytime, anywhere and complete electronic transactions in real time. The monetary systems of various countries are very different, and there are exchange rate problems. Therefore, it is necessary to strive to unify various payment methods to truly realize "one card goes around the world".
2.4.2 safety assurance system
Because electronic data has the characteristics of invisibility, the operation of e-commerce involves many security issues, such as capital security, information security, cargo security, trade secrets and so on. It requires e-commerce to be safer and more reliable than traditional paper-based trade. However, the current online security technology and its authentication mechanism are not perfect, which is also an important reason why ordinary consumers hold a wait-and-see attitude towards e-commerce. Security is still the key in e-commerce activities. This issue is directly related to the interests of all parties to electronic transactions. Due to the existence of various risks, all parties can not help but have doubts about engaging in electronic transactions. At the same time, the huge opportunities and rich profits that online exchanges can bring are also attracting those network intruders who like to take risks all the time. Buyers, sellers and banks must bear external risks.
3、 Summary
With the further development and wide application of modern communication technology, computer technology and network technology, information collection, transmission, processing and processing have reached an unprecedented high speed and scale. The information economy has begun to intervene in the production and life of human society with an unstoppable trend. Under the network economy, the economic activities of small and medium-sized enterprises will be more open, and the external environment faced by enterprises will be more complex and changeable. The living environment of small and medium-sized enterprises has undoubtedly become worse. The emergence of e-commerce has given the small and medium-sized enterprises in dire straits a dawn. Therefore, small and medium-sized enterprises should actively change their ideas and further strengthen the information construction. So as to promote the development of e-commerce of small and medium-sized enterprises to a higher level.