英语论文
原创论文
留学生作业
英语论文格式
免费论文
essay
英国硕士论文
英国毕业论文
英语论文
留学生论文
澳大利亚论文
新西兰论文
澳洲Report
澳洲留学生论文
美国留学论文
Dissertation
美国硕博论文
essay case
Eassy
Term paper
英语毕业论文
英文论文
课程作业
德语论文
德语专业论文
德语本科论文
德国留学论文
Assignment
日语论文
韩语论文
法语论文
俄语论文

农村电子商务与物流配送运营服务体系

时间:2022-08-26 来源:未知 编辑:梦想论文 阅读:
Increasing farmers' income has always been the focus of the government. Due to the influence of geographical environment, road construction, backward infrastructure and other factors, the economic development of rural areas has been restricted, and no perfect production mode and supply and marketing channels have been established. Farmers have no brand awareness, so they can't package agricultural and sideline products into characteristic products for sale. Even if they innovate characteristic agricultural products, they can't increase the output value because they have no sales channels. In the sales of agricultural products, because there is no special logistics transportation, a large number of agricultural products are accumulated in the hands of farmers, and the inconvenient transportation makes many agricultural products unable to keep fresh for a long time, and ultimately cannot be sold. Therefore, in the Internet era, the development of rural economic construction needs to change the industrial model, keep pace with the times, and effectively solve the problems of agricultural products sales and distribution by promoting the e-commerce model in rural areas.
 
(1) construction status of rural e-commerce and logistics distribution operation service system
 
1.1 E-commerce
 
E-commerce refers to the online business activities centered on the exchange of agricultural products by Internet information technology, which integrates Internet technology with the internal value-added network of enterprises, and can realize electronic transactions. Compared with traditional business activities, rural e-commerce has the characteristics of electronization, networking and informatization.
 
1.2 logistics of agricultural products
 
Agricultural products logistics refers to the logistics system of agricultural products distribution, in which agricultural products include primary products such as crops, livestock products, aquatic products and forest products. Logistics refers to the flow process of physical transfer from rural areas to consumption areas. The agricultural product logistics system includes all functions of modern commercial logistics, including loading, unloading, handling, packaging, information processing, product processing and product distribution. Therefore, in the process of agricultural product logistics, we need various advanced technical means to ensure that it meets the actual needs of consumers.
 
1.3 logistics distribution of agricultural products
 
Agricultural products have very high requirements for preservation, so we must strengthen the construction of agricultural products logistics and distribution service system. Enterprises can formulate distribution objectives in advance, and carry out a series of operations on agricultural products in combination with the actual needs of market consumers, so as to improve the added value of agricultural products from the aspects of preparation, loading and unloading, processing and packaging of agricultural products.
 
(2) rural e-commerce operation service system
 
2.1 functions of e-commerce operation service center
 
The functions of the e-commerce operation service center are mainly divided into seven aspects, namely, Internet financial service, rural informatization service, agricultural science and technology training service, agricultural product network marketing training service, characteristic agricultural and sideline products display and promotion center of prefecture level cities, e-commerce incubation guidance center of prefecture level cities and e-commerce consulting service of local enterprises. Among them, the Internet financial service is to carry out the county wide e-payment promotion training and application, connect with the local agricultural bank loan treasure, provide financial network services for the whole village, and provide convenience for farmers to complete transactions without leaving home. Rural information service refers to the online service of agricultural products and rural tourism products, including online stores, interior decoration, product download, picture, text, video editing and other services. The agricultural science and technology training service mainly emphasizes the introduction of advanced technologies at home and abroad, the training and consultation of relevant knowledge and technical personnel in agriculture and manufacturing, the establishment of online courses, and online learning and guidance at various service stations. Agricultural product network marketing training service refers to introducing rural e-commerce talents, comprehensively teaching successful cases of rural e-commerce, carrying out teaching training, forming online courses, publishing village level service stations, and realizing targeted communication with talents according to the actual situation of villagers. The demonstration and promotion center of characteristic agricultural and sideline products in the prefecture level city has been built, and the brand of "one village one agricultural product" has been trained, so that each village has carefully cultivated characteristic products such as rural tourism, handicrafts, agricultural and sideline products, small processing, etc. in combination with the characteristics of each village, forming a characteristic product Museum. Attach importance to the development of e-commerce entrepreneurship incubation and guidance centers in prefecture level cities. It can regularly hold power enterprise evaluation, provide venues and technical consulting, find innovative talents, promote rural employment, attract domestic and foreign talents to start businesses, and promote the development of domestic power enterprises. Set up an e-commerce consulting service platform for local enterprises to provide professional technical services and consulting for domestic enterprises to carry out e-commerce, network marketing and promotion. Regularly hold e-commerce salons, carry out small-scale exchanges, provide places for enterprises, directly manage enterprise e-commerce, and provide e-commerce services for enterprises.
 
2.2 logistics distribution center
 
Build a logistics distribution network covering the whole province to support the development of e-commerce in the whole province. According to the national "green channel" policy for the transportation of fresh agricultural products, the e-commerce distribution center must strictly follow the planning of the catalogue of fresh agricultural products, form a round-trip route from the village production base to the local agricultural product wholesale market, and form a logistics distribution line and node covering the whole county and the whole township.
 
2.3 functions of village level e-commerce service station
 
The village level service station is the exhibition service center of the new life of the rural network, the transfer station for the docking of urban and rural commodities, and the bridge and link between the beautiful countryside and the world. In addition to the functions of up and down circulation of agricultural products, the service station should also have the following functions: first, education and training, network education for rural primary school students, health knowledge popularization education for the elderly and telemedicine promotion; The second is the business function. Village level store operators learn online marketing and can realize online shopping; Third, establish a cultural and entertainment activity center, and villagers can watch movies, plays and other evening programs online; Fourth, hold science and technology popularization exhibitions, carry out online courses such as agricultural machinery, agricultural technology, agriculture and agricultural training, and realize online remote communication; Fifth, strengthen the network information service to meet the various needs of villagers for network expression as much as possible, and build the media of characteristic villages such as skill inheritors, Weibo and wechat for the village; Sixth, establish an online financial service station to provide village level financial services such as online banking, online loans, and online finance.
 
(3) problems existing in the current rural e-commerce and logistics distribution operation service system
 
3.1 there are many restrictive factors in the logistics circulation channel
 
Affected by the "urban-rural dual economic structure", the e-commerce, logistics channels and market mechanisms in rural areas have been imperfect, agricultural products are difficult to transport and manage, and the sales chain process is not standardized. Rural e-commerce mainly sells grain and fruits. The transportation is not timely, and the fruits and vegetables are easy to deteriorate. Therefore, fresh-keeping and anti-corrosion equipment is required, which increases the commodity cost. Due to the nonstandard logistics, the transportation distance and time are too long, which not only increases the transportation cost, but also increases the risk of deterioration of agricultural products. Therefore, the scope of agricultural logistics distribution is difficult to expand and the market competitiveness is weak.

3.2 it is easy to produce mismatch between supply and demand
 
According to the survey, consumers have a rigid demand for agricultural products, but there are still certain regional restrictions in the current rural e-commerce and logistics system. Agricultural products in some areas with poor roads and relatively backward areas are still sold by traditional farmers' trade fairs, which directly leads to the high cost of some agricultural products in the market circulation. The price of agricultural products sold by farmers is too low to generate profits. There is no two-way circulation market in urban and rural areas. Generally, only the county has a large-scale logistics service center. The rural areas do not fully cover the logistics service stations. The distribution cost is high and the goods are seriously damaged, thus reducing the purchase intention of consumers. Agricultural products are transported to supermarkets and stores through logistics channels, and each link will increase the cost of goods, leading to price rise. Finally, good agricultural products cannot be sold because of high prices, and consumers also give up buying because of high prices of agricultural products.
 
(4) the important role of developing rural e-commerce in rural economy
 
4.1 promote the transformation of rural industrial structure
 
Vigorously developing rural e-commerce is conducive to changing the traditional rural industrial structure. Through the Internet platform, farmers can understand the market demand and price increase of commodities in more detail. After analyzing the market demand and combining their own advantages, they can formulate the most effective sales model, improve the land use rate, and strengthen the supply and demand relationship between farmers and consumers. However, rural e-commerce can not be realized by individual farmers. Even if individuals analyze the demand relationship of their agricultural products in the market, they can not solve the fierce competition of similar products. In view of this, under the background of Internet big data, the development of rural e-commerce requires the rural union to build a complete sales system and drive the economic development of the whole rural area. The government needs to increase support, introduce laws and regulations conducive to the development of rural e-commerce, attract investment to assist rural and e-commerce enterprises to cooperate, build new network platforms and sales, operation and management models, integrate and manage existing small-scale retail investors, improve the market information sources of agricultural products, and improve the market competitiveness of agricultural products.
 
4.2 it is conducive to expanding the sales of agricultural products
 
The biggest problem of agricultural products is sales. There are many reasons for unsalable products, which seriously affect the income of farmers. The main reason for the unsalable is the lack of information and the inability to meet the market demand, thus missing the best sales opportunity. In view of this, it is necessary to actively develop the e-commerce sales mode in rural areas, expand the sales scope, recommend agricultural products to more consumers through obtaining real-time information of commodities through the Internet platform, make the communication between the buyer and the seller more smooth, reduce the product sales cycle, and promote the return of funds.
 
(5) construction strategy of rural e-commerce and logistics distribution operation service mechanism
 
5.1 construction of operation centers in prefecture level cities
 
First, integrate the product information of rural areas through Internet big data information technology, and build a service platform with unified management, intelligent integration and informatization. Secondly, in the construction and operation of prefecture level cities, through the unified control of the center, the application of e-commerce mode is popularized, so that more farmers can join the e-commerce platform and accelerate the connection between agricultural products and urban demand. Finally, introduce technical talents, integrate existing resources to promote platform construction, short video interaction, warehousing and logistics, product characteristics, etc., and reasonably arrange outlets. At the same time, it is necessary to establish e-commerce training, improve the informatization, platform and service awareness of farmers, establish the supply chain of agricultural logistics industry, and realize accurate accounting of financial information through science and technology.
 
5.2 create characteristic agricultural and commercial brands
 
If farmers want to better sell agricultural products on the platform, they must innovate the sales mode, create characteristic agricultural and sideline products, and take the brand route. The formation of characteristic brands of agricultural products is conducive to improving the popularity of products, and is also conducive to consumers' choice of consumption among many products on the platform. The brand represents both the enterprise image and the commodity quality. Therefore, the key to seize business opportunities is to create characteristic agricultural brands.
 
Putting the characteristic brand agricultural products on the network platform for sale, through the powerful network promotion function of the Internet, the agricultural products can be pushed to more consumers, which can not only improve the popularity of agricultural products, but also bring high sales volume and form a characteristic rural economic industrial system. As agricultural products have special requirements for storage and preservation, corresponding logistics and distribution must take refrigeration measures, establish a modern Refrigeration Center, ensure the freshness of agricultural products, and deliver them to consumers in strict accordance with the specified time to avoid brand image damage caused by product quality problems.
 
5.3 create a scientific logistics distribution mode
 
After the establishment of the rural e-commerce platform, it is necessary to formulate a perfect Township logistics distribution system to cooperate. The township government supports the establishment of green channels to ensure the rapid distribution and circulation of agricultural products. The service stations in towns and villages at all levels can be integrated with existing distribution centers, trade centers and other resources. Through in-depth cooperation with e-commerce third-party enterprises, the rural economy can be shared and a win-win market situation can be created. To create a set of logistics and distribution service system that conforms to the development of rural e-commerce, realize the promotion of express business in towns and villages, and then transfer to rural areas, effectively improve the delivery efficiency of express, reduce the cost of logistics and transportation, break the embarrassing situation that express can not be finally delivered to farmers, and solve the fundamental problem of no express delivery in rural areas. In order to better improve the rural logistics distribution, we need the strong support of the local government and the cooperation of relevant departments to reduce the logistics distribution cost to the greatest extent, which not only realizes the rural logistics distribution, but also reduces the transportation pressure for logistics enterprises.
 
5.4 establishment of platform stores and services
 
The operation of rural e-commerce needs a complete platform mechanism. Through the Internet big data technology, enterprises can comprehensively analyze the local economic development, integrate the local characteristics with the current market needs, and establish a service platform. To build a management platform for agricultural business transactions, it is necessary to do a good job in the network marketing and promotion of characteristic agricultural product brands, and ensure the seamless connection between products and logistics. By creating a platform for farmers and businesses, we can make better use of the Internet promotion effect. Farmers put the products they sell on the platform, and the platform will release the product information to consumers through the consumer's consumption intention, so as to maximize supply and demand. Farmers do not need to worry about finding buyers. Users can also find their favorite agricultural products at the first time, and the buyer and the seller can realize real-time dialogue through the network. In addition, through the follow-up service of the platform, the rights and interests of consumers can be protected and farmers can be guaranteed; Through the consumption mode of consumers, we can reasonably push the corresponding products, stimulate secondary consumption, and promote farmers to expand economic benefits.
 
(6) conclusion
 
Nowadays, in the information age of the Internet market, accelerating the construction of rural e-commerce mode is the market demand for the development of new agriculture, which can promote the rapid transformation of the sales mode of agricultural products, thereby improving the market competitiveness of agricultural products and expanding rural economic benefits. The development of rural e-commerce mode can also promote the transformation of the logistics service system between prefecture level cities, towns and villages, and create an industrial chain dedicated to agricultural products. It can not only guarantee the quality of agricultural products but also ensure the timely arrival of distribution services. At the same time, it can minimize costs, reduce product prices and maximize product sales.

分享到:
------分隔线----------------------------
发表评论
请自觉遵守互联网相关的政策法规,严禁发布色情、暴力、反动的言论。
最新评论
随机推荐留学生作业