1、 Introduction
Enterprise culture is the value concept gradually formed in the long-term development of enterprises, and it is also an important driving force to promote the continuous development of enterprises in the process of development. At present, China's social reform is constantly increasing, and it is in the critical period of social transformation and development. Many public institutions have changed from the original establishment of institutions to enterprises, which will inevitably impact the development of the units. Therefore, we must strengthen the construction of enterprise culture to provide a strong impetus for the development of various industries in China.
2、 Corporate culture
Enterprise culture, also known as organizational culture, is an important part of the gradual development of an enterprise for a long time [1]. In public institutions, the enterprise culture should be built into the people-oriented management thought, which is also a very advanced human-oriented management thought in enterprise management. The corporate culture of public institutions can form a system, and become the values and codes of conduct that the employees of enterprises follow as much as possible. Only by building a good corporate culture in public institutions and enhancing the sense of collectivity and belonging of employees in public institutions can a strong cohesion be formed during the transformation of public institutions and promote the steady development of public institutions. From this point of view, enterprise culture is an important pillar of enterprise development and an important criterion for enterprise management. An efficient enterprise must produce excellent enterprise culture in the process of development, and an excellent enterprise culture must lead the enterprise to success. In fact, no matter how the corporate culture is expressed, the most important significance lies in the guidance of the enterprise to the employees, so as to correctly deal with the relationship between the enterprise and the employees, correctly measure their own working environment, and try to improve the relationship between the employees themselves and the enterprise, so as to create a corporate culture that shares weal and woe and accompanies each other. A good corporate culture can also fully reflect the values and order effects that the employees of the enterprise adhere to. Only by correctly and actively encouraging the employees of the enterprise can they form an effective "invisible management" and further improve the effective working environment within the enterprise.
3、 Current situation of enterprise culture construction in public institutions
（1） Lack of awareness of enterprise culture construction
Before the transformation of public institutions, they mainly relied on state financial subsidies. Under such a historical background, many public institutions still did not deeply understand the important role of enterprise culture construction, especially did not adapt to the construction work of enterprises under the background of the transformation of public institutions. Many management ideas and management methods were still under the traditional management mode, and the understanding of enterprise culture construction was not in place, They think that holding some simple entertainment activities is the construction of enterprise culture, and they do not fully understand the overall function of enterprise culture to enterprise development.
（2） Lack of innovation in enterprise culture
The most important thing of enterprise culture is that it has been formed in the process of enterprise development for a long time, so the enterprise culture must have the characteristics of the enterprise [2]. For many public institutions, although there are great differences between various industries, for example, there are very obvious differences between geological exploration enterprises and cultural troupes, in the process of enterprise culture construction, they are stuck in one mode, with rigid ideas and lack of characteristics of their own industries, which makes it difficult to fully mobilize the enthusiasm of enterprise employees.
（3） The function of enterprise culture cannot be fully exerted
For public institutions, it is difficult to continue because of the lack of long-term construction. In particular, the new generation of employees do not fully understand the corporate culture, and it is difficult to realize the importance of dedication and the spirit of helping others. Such a situation has led to the failure of the functions of enterprise culture to play a specific role, not to mention the formation of the cohesion and centripetal force of the enterprise, and the employees of the enterprise have not gained a sense of belonging and honor. In this way, the enterprise culture has become dispensable and can not effectively promote the construction of enterprise culture.
（3） Lack of investment in enterprise culture construction
Since public institutions have been relying on state financial subsidies before the transformation, but after the transformation, the sources of funds of public institutions must be self-sufficient. Although the economic system has been transformed, the long-standing idea of "relying on others" has not been changed. As a result, the capital investment will inevitably be reduced, and the construction of enterprise culture will not be implemented due to lack of funds. Therefore, the construction of enterprise culture is also called empty talk.
4、 Measures for the construction of enterprise culture in public institutions
（1） Strengthen the promotion of corporate culture concept
In the process of the reform of public institutions, political and ideological work and enterprise culture construction blend with each other, providing guidance for the development of public institutions, but ignoring the differences between enterprise culture and political and ideological work construction. Enterprise culture is not only related to the core values of enterprises, but also an important factor for enterprises to remain invincible in the fierce market competition. Therefore, we must correctly understand the concept of enterprise culture, so that enterprise culture really focuses on the development of enterprises, rather than political and ideological education.
（2） Fully implement enterprise culture
The construction of enterprise culture is not a slogan or a slogan, but rather a kind of value concept and ideological recognition that can really exert a subtle influence on employees. Only in this way can the value pursuit of the enterprise be truly reflected, so as to comprehensively promote the economic development of the enterprise, further lay a good corporate culture for the transformation of public institutions, and walk out a characteristic road that conforms to its own reality [3]. Only when enterprise culture is implemented in all aspects of enterprise development can the important function of enterprise culture be truly realized.
（3） Enrich enterprise culture
In the process of implementing enterprise culture, it must rely on various forms. For example, drama groups improve the values of performers by organizing "sending performances to the grass-roots level" to make them realize the important role of dedication; Geological exploration enterprises should hold more fellowship activities to enhance mutual feelings and promote the formation of harmonious, positive and upward enterprise culture among employees; Through the construction of enterprise culture with rich forms and profound contents, it can further promote the qualitative leap in the way of thinking, spiritual awareness and values of employees of public institutions, so as to continuously improve the enthusiasm and effectiveness of employees' work, enhance the sense of collective belonging of employees as much as possible, and meet their own needs.
（4） Increase investment in enterprise culture construction
As the soul and spiritual pillar of enterprise development, enterprise culture must be strengthened. Only by continuously investing in the construction of enterprise culture can we ensure the development of enterprises^ Chengzhong always adheres to the principles, conforms to its own characteristics, and implements the corporate culture as much as possible. Moreover, in terms of enterprise culture construction, we must pay attention not to excessively introduce western management mode, because there is a big difference between western culture and Chinese culture. Copying other enterprise culture construction methods in order to increase enterprise culture investment will not only cause waste of investment, but also make enterprise culture construction counterproductive.
5、 Conclusion
Through the comprehensive discussion of the enterprise culture construction during the transformation of public institutions, the public institutions can further understand the important role of enterprise culture construction. Through the analysis of the role of enterprise culture in the development of public institutions, I believe that the problems and deficiencies in the construction of enterprise culture are discussed, and the targeted solutions are put forward, which fully shows that the construction of enterprise culture plays a very positive role in the development of enterprises and in meeting the development needs of the times.