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时间:2015-11-21 来源:未知 编辑:折折 阅读:
云计算的实现

1.前言——1. INTRODUCTION

1——1前言。景区简介

The German Roto group, established in 1935 by the inventor and entrepreneur Wilhelm Frank, comprises two divisions: Window and Door Hardware as well as Roof and Solar Technology. The concern, both divisions together, employs around 4,000 employees worldwide and generates a turnover of 620 million Euro. The division Roto Roof and Solar Technology, which is focused in this report and mentioned ‘Roto', is characterised by 1,200 employees, 3 manufacturing facilities and 20 sales offices in Europe. The headquarters is located in Bad Mergentheim (Germany) and employs about 700 people including approximately 75 sales representatives.

德国诺托组,通过与企业家威廉弗兰克发明者于1935成立,包括两个部分:门窗五金以及屋顶和太阳能技术。的关注,这两个在一起,拥有约4000名员工,产生了620000000欧元的销售额。该师旋的屋顶和太阳能技术,主要集中在本报告中提到的“罗托”,是由1200名员工,在欧洲3个生产基地,20个销售办事处。总部位于巴特梅根特海姆(德国),员工约700人,其中约75的销售代表。

关键产品和服务——Key products and services

关键产品和服务——关键产品和服务

Roto belongs to the world's leading manufacturers of roof windows (PVC and timber), accessories and solar systems. Appendix 2 presents the varied product range of Roto which is focused on an innovative portfolio of energy saving, energy recovery and comfort on the pitched roof.

公司是世界领先的屋顶窗制造商(PVC和木材),配件和太阳能系统。附录2给出了旋转的重点是一个创新的节能投资组合的多样的产品,在坡屋顶的能量回收和舒适。

The corporate structure of Roto is concentrated on an ultra-modern manufacturing and future-oriented, lean production control. The affiliated logistics centre provides ‘just-in-time deliveries' to the authorised dealers. Organisation and management of the company include the fields of accounting, construction, human resources, IT support, purchasing department, sales and service centres. The integrated modern training centre ‘RotoCampus' qualifies Roto partners by theoretical seminars and practical workshops.

旋转的公司结构是集中在一个超现代的制造、面向未来的,精益生产控制。附属物流中心提供的准时交货的授权经销商。本公司的组织和管理,包括会计,工程,人力资源,IT支持的领域,采购部,销售与服务中心。综合现代培训中心的资格rotocampus旋伙伴的理论研讨和实践研讨会。

In addition, the powerful value chain at Roto is complemented by a specifically customer orientation and superior service. For instance, the Roto Dialogue Centre has the main task to offer qualified product advices to private customer by phone and email. On the other hand, the technical service complaints processing for private customer as well as roofing trade professionals. A significant value illustrates the Roto ProfiLiga, an exclusive customer club for efficiency oriented roofer. The participation includes a membership fee and the bonus and benefits system is based on the number of installed Roto products by the member.


商业措施——Business strategy

商业措施——经营策略

Roto products are marketed on the three-step distribution channel (Business-to-Business)

公司产品销售的“三步走”的分销渠道(企业对企业)

The entity is consistently oriented on the professional partnership with authorised specialised dealers, professionals in the roofing and solar trade such as roofers and carpentries, public housing associations, building promoter as well as architects.

实体是一贯的面向对授权专业经销商专业的合作伙伴,屋面在专业人士和太阳能行业如屋顶、木器制品行业,公共住房协会,构建启动子以及建筑师。

In May 2010, Roto has been able to call itself ‘Best Factory in Germany 2010' after winning,a major industrial award and the final decision was made by a panel of industry experts as well as trade journalists.

2010五月,公司已经能够调用本身最好的工厂在德国2010的胜利后,一个主要的工业奖和最终的决定是由行业专家组成的小组以及贸易记者。

与外部合作伙伴和设施的关系

In the context of product marketing and training activities, Roto cooperates with a number of roofing associations, master schools and guilds associations.

在产品营销和培训活动的背景下,公司与许多屋面协会,掌握学校与行业协会。

Even in terms of the production-technical and logistics management, the entity collaborates with a variety of suppliers such as the Hein transport company, a regional carrier for national and international logistic systems. QCells and Hilti are involved at the completion of products in the fields of solar technology. In addition, federal and country-specific sponsors provide financing opportunities for solar systems in opposite to private customers. It should also be mentioned that Roto produces the flashing materials for other solar manufacturers. Further business relations in the fields of the roof windows production exist with Saint-Gobain Glass or the profile manufacturer Rehau. In relation to the IT Infrastructure, Roto maintains an internal contact to the other business division in terms of the Siebel CRM system. Further associations exist with the companies ‘RocketMedia' as well as ‘Eggheads' in the fields of product information management and cross-media publishing.

授权——Authorisation

授权——授权

Hannes Katzschner requested this report on 13 April 2011. Based on an analysis of the existing IT infrastructure at Roto and its significant role within the business processes, the report describes the strategy of cloud computing as a solution for a cost-efficient, flexible and adequate usage of information technology in future.

汉katzschner请求该报告在2011四月13。基于旋转和重大的业务流程的作用,现有的IT基础设施的分析,介绍了云计算的战略作为一个成本有效的解决方案,灵活的和足够的信息技术在未来使用。

报告的范围——Scope of the report

报告的范围——报告的范围

The report consists of the following three scopes: an inventory of the existing Roto IT infrastructure considering of internal and external utilization, the presentation of cloud computing including its benefits, product specific characteristics as well as recommendations for the integration of cloud computing in the future strategic direction of the IT infrastructure at Roto. The analysis is based on provided information by Roto, research findings from online IT materials and expert knowledge of cloud computing, in particular, providers such as IBM.

该报告包括以下三方面:现有的旋转的IT基础设施的考虑内部和外部的利用库存,云计算的好处介绍产品的具体特点,以及建议,融合云计算在IT基础设施的未来战略方向旋转。该分析是基于由公司提供的信息,特别是从网上的材料和云计算,专家知识的研究发现,供应商如IBM。

In addition, figures, tables and statistics enhances the IT processes at Roto and illustrate the varied possibilities and applications of cloud computing.

此外,数字,表格和统计提高处理旋转和说明的多种可能性和云计算应用。

2.信息技术在日程业务过程中的影响——2. THE IMPACT OF INFORMATION TECHNOLOGY ON THE DAILY BUSINESS PROCESS

2——2信息技术在日程业务过程中的影响。信息技术在日常业务过程的影响

2.1The infrastructure components of information technology at Roto

2.1基础设施组件信息技术在旋转

Roto possess a centralized corporate structure. The combination of manufacturing as well as organisation and management results in financial benefits in terms of the production development, market cultivation and commercial exploitation. As a consequence, different specific requirements within the entity suggest various applications in information technologies. For a detailed overview about the Roto infrastructure system, see Appendix 3.

公司拥有一个集中的公司治理结构。制造业的结合,以及组织和管理的结果在生产发展方面的经济利益,培育市场和商业开发。作为一个结果,不同的具体要求,在实体显示信息技术中的各种应用。关于旋转的基础设施系统的详细介绍,参见附录3。

The data management relies on the IBM database DB2. This relational database enables Roto to adapt its analysis and required business information to the changing market conditions. The actual technical advantage can be used immediately as an economic advantage. However, the basic requirements for a meaningful and processing use of the data will be generate by the knowledge of the ‘Structured Query Language (SQL)', the appropriate database design and its clear documentation. Today, SQL is one of the most frequented data manipulation languages and in connection with a database management system (DBMS) this specialised language is used to ‘add, change, delete, and retrieve the data in the database' (Laudon and Laudon 2010, p. 245). Furthermore, this ‘language contains commands that permit end users and programming specialists to extract data from the database to satisfy information requests and develop applications' (Laudon and Laudon 2010, p. 245).


重要的IT基础设施组件:企业软件应用程序——Important IT infrastructure component: Enterprise Software Applications

 


SolidWorks三维软件建设,这是由旋转建筑部门使用,支持规划和产品创新。CAD(计算机辅助设计)的功能有助于在一个快速和廉价的方式详细的产品方案设计。此外,结果用于部件列表,安装手册,技术文件和计划表。压缩数据的CAD图纸可旋转的网站,可以从建筑师和旋伙伴下载。

As a window manufacturer, Roto is using the application of the 3E-Look Window software for capacity planning, production controlling and assembly planning. At the end of the production process, the cost will be determined by a post-calculation. The powerful window software is compatible with all windows-based Enterprise Resource Planning-systems (ERP) and the MS Access as well as MS SQL bases.

作为一个窗口的制造商,公司利用生产能力计划的3E窗口软件的应用,生产过程控制和装配规划。在生产过程的末端,费用将由后计算确定。强大的窗口软件是所有基于Windows的企业资源规划(ERP)系统兼容与MS Access和MS SQL基础。

The SAP (ERP) applications are the most significant IT tools at Roto and affect the cross-departmental business processes sustainably. Appendix 4 illustrates the usage of SAP in selected Roto departments. However, in spite of the efficient process optimisation, the SAP applications include limitations such as possible erroneous data and the accounting control by the workflow takes a long time and requires intensive research on the price verification. Based on the cost intensity and restricted licensing, the access to the SAP system is restricted and a limited number of employees are be able to work with this application.

SAP(ERP)的应用是最重要的工具,旋转和跨部门的业务流程的持续影响。附录4说明了SAP在选择旋部门使用。然而,在有效的流程优化的怨恨,SAP应用包括局限性如可能的错误的数据和工作流的会计控制需要很长的时间,需要在价格鉴证的研究。基于成本的强度和限制许可,对SAP系统的访问限制和有限的员工都能与该应用程序的工作。

A further common application at Roto is the Customer Relationship Management (CRM)

在旋转更常见的应用是客户关系管理(CRM)

by Siebel. The figure below represents the architecture, systems and interfaces.

由Siebel。下图表示的架构,系统和接口。

Siebel Web ClientSiebel ServerSAP ERP

Siebel Web clientsiebel serversap ERP

Siebel Mobile ClientMS Access

Siebel的移动clientms访问

Lotus NotesSAP Business


莲花notessap业务

Information Warehouse (BW)

信息仓库(BW)

(Adapted from internal information, Roto 2010 at www.slideshare.net)

(改编自内部信息,旋转2010 www.slideshare。网)

At a high level, the Siebel architecture consists of ‘Web clients that access the business data, a web server that handles interactions with the Web clients, servers that manage the business data and provide batch and interactive service clients as well as a relational database and file system that store business data' (, 2008). For the implemented Siebel components at Roto, see Appendix 5.

在一个较高的水平,Siebel架构由Web客户端访问业务数据,Web服务器处理交互的Web客户端,服务器管理的业务数据和提供批处理和交互式服务的客户以及存储业务数据的关系数据库和文件系统(,2008)。为实施Siebel组件在旋转,见附录5。

Roto sales representative will be supplied with information about customers, number of sales and revenue figures. On the other side, they are responsible to report all relevant customer data and activities to the Roto management in relation to the view of the market, competition assessment, budget and acquisition planning. Siebel as a ‘customer contact manager' supports also the Roto service centres in the daily operating processes. Based on the compatibility with other IT systems, Siebel offers the option to access the MS Access database and associated merge function in MS Word by using the Open Data Base Connectivity (ODBC). The data export from Siebel contributes to the preparation and execution of planned marketing campaigns. On the contrary, the technical service uses the CRM system for its customer service management and the documentation of service requests in the system. Finally, in relation to the complaint processing, the integrated knowledge data base is a valuable support.

公司的销售代表将提供有关客户的信息,销售和收入数字号码。另一方面,他们有责任报告所有相关的客户数据和活动旋管理关系到市场竞争的角度,评估,预算和采购计划。Siebel作为一个客户联系经理也支持旋转服务中心的日常操作流程。基于与其他系统的兼容性,Siebel提供的选择访问MS Access数据库和相关的合并功能在MS Word使用开放数据库连接(ODBC)。从Siebel数据出口有助于计划执行营销活动的制备。相反,技术服务使用的客户服务管理系统中的服务请求的文档的CRM系统。最后,对投诉处理,综合知识库是一个宝贵的支持。

2.2 诺拉组织内部信息技术的进一步改变——2.2Further variations of information technology within the Roto organisation


产品信息管理系统(PIM)cmi24作为一个中立媒体数据库管理所有相关公司产品数据如图像,文本和技术规范。

The data will be directly input from existing database systems via export and import routines or automatically from existing set of files such as InDesign. The cmi24 database is mainly used in the marketing department, the PIM system illustrates a central tool of the product management. The implementation of cmi24 and involvement in the realisation of print materials has led to significant cost savings in opposite to external service providers.

Lotus Notes contributes to improving and simplifying Roto`s internal work processes. In addition to the available email usage, the calendar function, conference management and integrated database plays an essential role. The marketing department uses the integrated database for the storage and transfer of enormous printing and image data.

Lotus Notes有助于改善和简化的旋转`的内部工作流程。除了现有的电子邮件的使用,日历功能,会议管理和集成的数据库起着至关重要的作用。营销部门使用的综合数据库用于存储和巨大的印刷和图像数据传输。

3.元计算——足够的、成本充足的信息服务——3. CLOUD COMPUTING - ADEQUATE AND COST-EFFICIENT INFORMATION SERVICE

3——3——足够的、成本充足的信息服务元计算。云计算和cost-efficient充足的信息服务

3.1 Definition and service tools

3.1定义和服务工具

Roto has a multifaceted IT infrastructure and in relation to accomplish more data storage capacity, the management of extensive customer data as well as the acquisition of further upgrades often lead to cost-intensive and time-consuming challenges. In regard to an optimal solution, effective and efficient IT processes combined with appropriate automation of deployment and services are necessary. Cloud computing as a strategic IT concept opens Roto new methods to master the requirements of reducing operating costs and improve service quality.

公司具有多方面的IT基础设施和关系来完成数据存储容量的更广泛的客户数据,以及进一步升级,往往导致成本密集和费时的挑战,管理层收购。在一个最佳的解决方案,有效和高效的IT流程结合适当的部署和服务自动化是必要的。云计算作为一个战略概念打开旋新方法掌握降低运营成本的需求,提高服务质量。

Cloud computing means the flexible, customised, cost-efficient and customer-oriented usage

云计算意味着灵活的,定制的,成本效益和客户使用

of IT services from the ‘cloud'. The term cloud computing ‘gets its name as a metaphor for the Internet' (Velte et al. 2010, p. 3). In essence, ‘cloud computing is a construct that allows you to access applications that actually reside at a location other than your computer or other Internet-connected device; most often, this will be a distant datacenter' (Velte et al. 2010, p. 4). Cloud computing are integrated, scalable applications for business processes and encompasses on-demand infrastructure (computers, storage, networks) and on-demand software (operating systems, applications, middleware, management and development tools).


The on-demand infrastructure and its technical basis componentsSoftware-as-a-Service (SaaS)

按需的基础设施和技术基础的componentssoftware-as-a-service(SaaS)

Web 2.0 capabilities

Web 2的能力

Social Networking

社交网络

Cloud-based software development

基于云计算的软件开发

Cloud-based service hubs that provide such as billing, administration and other complementary services

基于服务中心,提供如计费云,管理和其他配套服务

SaaS is a software distribution which ‘must be able to interact with other data and other applications in an equally wide variety of environments and platforms' (Rittinghouse and Ransome 2010, p. 50). Two other web service tools should not remain unmentioned: Infrastructure-as-a-Service (Iaas) and Platform-as-a Service (PaaS). IaaS ‘leverages significant technology, services, and data center investments to deliver IT as a service to customers' (Rittinghouse and Ransome 2010, p. 34). In contrast, ‘IaaS is centered around a model of service delivery that provisions a predefined, standardized infrastructure specifically optimized for the customer`s applications' (Rittinghouse and Ransome 2010, p. 34). In addition, ‘IaaS providers manage the transition and hosting of selected applications on their infrastructure' (Rittinghouse and Ransome 2010, p. 34).

SaaS是一种软件分发,必须能够在一个同样的环境和平台的各种其他数据和其他应用程序交互(rittinghouse和兰塞姆2010,p. 50)。其他两个Web服务工具不应是:基础设施即服务(IaaS)的效果和平台即服务(PaaS)。IaaS的利用具有重大意义的技术,服务和数据中心的投资,将它作为一个服务客户(rittinghouse和兰塞姆2010,p. 34)。相比之下,“IaaS是围绕服务交付,规定一个预定义的模式,标准化的基础设施,专门优化客户`的应用(rittinghouse和兰塞姆2010,p. 34)。此外,“IaaS提供商转型管理和托管在其基础设施的应用”(rittinghouse和兰塞姆2010,p. 34)。

On the other hand, the ‘PaaS model makes all of the facilities required to support the complete life cycle of building and delivering web applications and services entirely available from the Internet, all with no software downloads or installation for developers, IT managers, or end users' (Rittinghouse and Ransome 2010, p. 48).

另一方面,“PaaS模式使所有需要的设施,以支持完整的生命周期的网络建设和提供的应用和服务,从互联网上完全可用的,都没有下载或安装软件的开发,IT经理,或最终用户(rittinghouse和兰塞姆2010,p. 48)。

此外,paas' offerings include工作流应用中心设施设计,应用开发,测试,部署,和互联网应用服务,as well as such as虚拟办公室,团队协作,数据库集成,安全,可扩放性,持久性存储,管理,国家仪器,仪表等。(rittinghouse and兰塞姆2010年,49页)。附录6 demonstrates that,in particular,硬件能力(处理功率和存储空间),电子邮件和商业应用are mainly外包to the云。

3.2 Benefits and cloud variants

3.2 benefits和云的变体

As a fundamental strategic IT concept, cloud computing would open Roto new perspectives to accept upcoming challenges. Strategies for successful business development can be implemented by the integration and linking of different provided models. Roto benefits from a high scalable pool of resources and can expand the limitations of their own virtual data centre. In addition, the system provides many available services such as applications, development, testing and storage services via social network and Web conferencing by an external backup service. Cloud computing will help Roto to answer the question in relation to the own capacities in its IT. Furthermore, Roto`s investment in new hardware and software can be reduced while the capacity of the system will increase. Services from the ‘cloud' offer the IT at Roto and individual users much more freedom to conduct a business as well as applications and providers. Finally, cloud computing accelerates the implementation of new business models and business processes such as mergers and acquisitions.

有了它的基本战略概念,云计算将开放新的角度旋转to accept即将到来的挑战。Strategies for Business Development can be implemented成功整合和链接不同by the提供模型。旋转benefits from高可扩展的资源池和CAN expand the限制of their own虚拟数据中心。此外,系统提供了许多可用的服务如应用,开发,测试和存储服务,通过社会网络和Web会议by年外部备份服务。云计算将help to answer the question旋转in relation to the in its它自己的能力。此外,旋转` S投资新的硬件和软件can be reduced while the capacity of the system will increase。“云”服务from the提供IT在旋转和个人用户更自由to conduct a business as well as应用和供应商。最后,云计算促进the implementation of New Business Models and Business Processes such as合并和收购。

Clouds can be classified in three different types:

云can be classified in three不同类型:

Public cloudPrivate cloudHybrid cloud

cloudprivate cloudhybrid公共云

Cloud computing services are made available to the general public on payment demand. The access takes place by the Internet. Several companies use the services of the cloud provider on a common platform.Is used when the cloud infrastructure company want to deploy by themselves inside their company firewall and company perform the management of in-house cloud by itself. The access is limited to a defined group of users within the company.An enterprise can keep their critical, confidential data, information and applications within their firewall, while hosting the non critical information ones on a public cloud.

云计算服务are made available to the general public我们支付需求。The access takes place by the Internet。几个公司的云服务提供商of the use the我们共同的平台。是用来当云基础设施公司想在他们的公司防火墙部署by themselves and Company perform the management of内部云by itself。The access is limited to a defined Group of users within the公司企业可以保持他们的关键年,机密数据,信息和应用在他们的防火墙,而非互联网信息的关键,我们的公共云。

(Adapted from Aslam et al. 2010, p. 400)

(Adapted from阿斯拉姆等。2010年,400页)

3.3 Providers of cloud services

3.3 Providers of云服务

The cloud computing technology has the task of helping companies to optimise and manage dynamically their IT infrastructure. Appendix 7, basedon astudyby U.S. market research

云计算技术has the任务帮助公司优化和管理他们的IT基础设施的动态。附录七,basedon astudyby美国市场研究

enterpriseBTCLogic, shows the Top10 cloud computing providers of 2011.

enterprisebtclogic shows the TOP10,云计算提供者的2011年。

As a result, Amazon and IBM are characterised as the leading providers of cloud computing.

as a result,亚马逊和IBM是characterised as the leading Providers of云计算。

The figure below shows the relationship between users and providers of cloud computing.

图below shows the relationship between the使用者和提供者的云计算。

It is focused on cloud computing effects on cloud providers and SaaS privders/cloud users.


这是我们的云计算和SaaS供应商对云privders /云用户。

Appendix 8 presents the benefits and disadvantages of the main cloud computing providers.

本附录八the benefits and disadvantages of the手云计算提供者。

3.4 The costs of cloud computing

3.4 the costs of云计算

Infrastructure-as-a-Service (IaaS) is one of the most important market segments for cloud computing. Thus, Roto has the opportunity to purchase the required infrastructure resources such as computing power in the form of virtual servers and storage in a short-term. The company would pay only for the resources (usually per hour or gigabytes) which actually used within a period of time. A direct comparison with different cloud services is quite difficult. In addition, relevant price criteria in terms of computing, license, memory and storage are required to calculate the financial effort in detail. Every IT leader will be familiar with these essential information which also include technical background and IT specific knowledge. However, the following table shows where CIOs underestimate costs:

把基础设施即服务(IaaS)is one of the most重要市场为云计算。因此,旋转has the opportunity to purchase the required基础设施资源如计算Power in the form of虚拟服务器和存储在短期。公司将一如既往only for the resources(通常每小时或字节)which actually used within a period of time。直接比较不同的云服务是相当困难的。此外,在价格Criteria in terms of计算,许可证,记忆和存储are required to calculate the financial努力in detail。每一个IT领袖will be熟悉以及这些基本信息which also include技术背景和它的具体知识。However,the following表显示,CIO underestimate费用:

Cloud ComputingEnterprise Computing

云计算computingenterprise

Ÿ Bandwidth requirements for remote access to applicationsŸ Opportunities lost through commitment of capital

如遇带宽要求远程访问applicationsŸ机会失去了通过承诺资本

Ÿ Monitoring (may require custom development)Ÿ Risk of being overtaken by cloud start-ups with lower overhead

如遇监测(可能需要定制开发)如遇Risk of being overtaken by云创业以及较低的开销

Ÿ与遗留系统的集成Ÿ操作和资本支出

Ÿ Migrating applicationsŸ Investments in failed deployments

Ÿ迁移应用程序Ÿ投资失败的部署

Ÿ Ensuring capacity in a shared modelŸ Software upgrades, testing and rollout

Ÿ确保在一个共享的模型Ÿ软件升级能力,测试和部署

Ÿ Hardware upgrades, replacing servers

Ÿ硬件升级,更换服务器

Ÿ System administration

Ÿ系统管理

Ÿ Storage, backup, disaster recovery

Ÿ存储,备份,容灾

(Adapted from Carr, DF 2011, p. 20)

(改编自卡尔,DF 2011,p. 20)

In addition, Appendix 9 shows an example of a cost comparison between the two IaaS providers IBM and Amazon and is focused on the cost and type of the virtual server.

3.5 Data protection and data security

3.5数据保护和数据安全

Many decision-makers recognize security concerns as a main reason if they are sceptical of cloud computing. Furthermore, a ‘Global Risk Survey conducted by IBM's institute for Business Value found that cloud computing raised serious concerns about the access to and use and control of data: 77% of respondents believe that adopting cloud computing makes protecting privacy more difficult; 50% are concerned about a data breach or loss; and 23% worry about a weakening of corporate network security' (IBM 2010). Risks which were previously in the user`s own sphere of influence are shifting by working with an external service provider. Thus, security combined with cloud computing possesses a high relevancy and an important decision criterion. IBM offers its customers a cloud security strategy such as safety function or security tools which includes also measures for the public cloud services. The company ‘aims to help both users and providers of cloud computing more easily navigate security challenges through new cloud security planning and assessment services, managed services tohelp clients secure their clouds, and the introduction of several technology innovations from its global research labs' (IBM 2010, p. 5).

许多决策者认识到安全问题如果他们怀疑云计算作为一个主要的原因。此外,一个“全球风险调查由IBM商业价值研究所发现,云计算提出的获取、使用和控制数据严重关切的问题进行:77%的受访者认为,采用云计算的隐私保护更难;50%是担心数据泄露或丢失;23%担心疲软的企业网络安全“(IBM 2010)。风险这是以前的用户`自己的势力范围是由外部服务提供商工作的转变。因此,安全与云计算的结合具有很高的相关性和重要的决策准则。IBM为其客户提供了一个云安全策略等安全功能和安全工具包括也为公共云服务的措施。公司的宗旨是帮助用户和云计算提供商更容易浏览的安全挑战,通过新的云安全计划和评估服务,管理服务,帮助客户保护他们的云,和几个技术引进创新的全球研究实验室(IBM 2010,p. 5)。

4.云计算自适应的相关建议——4. RECOMMENDATIONS OF CLOUD COMPUTING ADAPTION

4——4云计算自适应的相关建议。云计算的自适应的建议

Before the adaption of cloud computing can be realised, it is important to identify the own benefits and costs of each approach. At the same time, the question should be asked what cost advantages resulting from the integration of existing systems in a cloud.

在云计算的适应可以意识到,它是确定每种方法的自身利益和成本的重要。同时,这个问题应该问什么样的成本优势,在云从现有系统的整合导致。

4.1 Analysis of the usageand planned measures within the IT infrastructure

4.1分析了使用IT基础设施内的计划措施

Based on the available IT infrastructure and business strategy of Roto for the coming years, it is significant to define the objectives, necessary capacities and measures. The strategic planning should consider an analysis of the financial investment, time-consuming expenses and additional personnel resources which were previously required for new applications, updates or changes in existing systems. The analysis must include the deficits at present, for instance, how often the DB2 database has been extended for additional storage capacity due to increasing the amounts of data or how often the function of the server was significantly limited by the transfer of large amounts of data. In addition, it should be questioned which planned updates in the Siebel CRM system could not be implemented due to limited financial resources. Finally, the capacity in system administration and expenditure on external IT service providers must also be considered.


The analysis should also include the unforeseen financial measures needed to be made, which planned IT measures are not oronly limited realised yet and which investments in IT infrastructure are provided in the following five-year business strategy. For instance, an email interface in Siebel has not been realised yet because the standard interfaces of the CRM system are concentrated to Microsoft Outlook instead of Lotus Notes. Another example is the missing interface between Siebel and SAP for the exchange of customer data and product data. There is no doubt that limited server capacities as well as the usage of SAP and Siebel illustrate a significant cost factor within the IT budget. These applications in combination with new service tools are the basis for a well-structured and effectively operating cloud.

分析还应包括需要作出的不可预见的金融措施,并计划措施没有或有限公司没有和投资在IT基础设施是在接下来的五年的经营战略提供。例如,在Siebel电子邮件接口尚未意识到,但因CRM系统的标准接口都集中到微软代替Lotus Notes的展望。另一个例子是失踪的接口Siebel和SAP之间的客户数据、产品数据交换。毫无疑问,有限的服务器容量以及SAP、Siebel的使用说明一个显着的成本因素,它的预算内。在新的服务工具的组合,这些应用程序是一个结构良好的有效运行云基础。

基于前面所述的IT基础设施可以看出旋转使用大量的应用程序可以被一个合适的IBM云包。云提供商支持一个适当的发展战略的一个组成部分分析(基于电流在旋转的IT基础设施的确定的值),提出建议与正确的云型和说明的最佳实践方法被成功运用在其他公司。此外,对于一个云战略功能设计的一个重要因素是选择最佳的IT部署模型的各种IT服务,业务流程的标准化程度,应用和基础设施。IBM作为一个云服务提供商与服务管理提供透明度建立面向服务的基础设施提供适当的支持,控制和自动化。

4.2 Adaption of cloud computingsupports Roto and business partners

4.2适应云computingsupports旋转和业务合作伙伴

In relation to a well-structured cloud it is important to clarify which IT tools will be used by the business partners and how an adaption could be made. For example, Roto uses the server access (FTP) of print companies and publicity agencies to exchange extensive print data.

在一个结构良好的云,它是重要的澄清它的工具将由业务合作伙伴使用,如何适应能。例如,旋以访问服务器(FTP)的印刷公司和宣传机构广泛的打印数据交换。

In addition, the material purchase orders to suppliers will be partly conducted by SAP.

此外,材料的采购订单,供应商将由SAP部分进行。

In spite of existing different systems, for example, a private cloud would help Roto and its business partners to exchange relevant data and services, which are required to complete the business activities, on an efficient and safe way. Both sides profit by a reduction of the personnel costs for configuration, a significant lowering of licence expenses, a fast data transfer and a professional management infrastructure. IBM offers a private cloud, which also includes all the characteristics of the public cloud and, in addition, the security of the corporate firewall. In comparison to capital and licensing costs in the past, significant savings can be achieved. Independently, the structured cloud services lead to a reduction of software defects which are often caused by incorrect configurations and inadequate modelling.

4.3 Competitive advantages by cloud computing

4.3竞争优势通过云计算

In relation to the question of a successful IT-based business strategy and the required tools, it is recommended to considerinformation about the IT infrastructure of the direct competitor (Velux). Although the individual components are not accessible to the public, the distribution channel ‘customer, suppliers and cooperation' can be used to obtain the desired information. In cooperation with ‘Brosig online team', the competitor has developed a Germany-wide Internet ordering system for a business-to-business application. This project is already under discussion at Roto but due to the additional costs and resources capacity it was not realised so far. The establishment of ecommerce and the direct merchandising of Roto accessories products via the Internet might be considered in the adaption of cloud computing. Goodburn and Hill (2010, p. 35) add that: 'Cloud is bringing about transformational change in value chains, enabling companies to respond much more effectively to customer demand.'

关系到一个成功的基于IT的业务策略和所需的工具的问题,建议considerinformation左右的直接竞争对手的IT基础设施(Velux)。虽然单个的组件是不向公众开放,分销渠道的客户,供应商和合作”可用于获得所需的信息。在合作的brosig在线团队,竞争对手已经开发了一个德国大网上订货系统对于一个企业的应用。这个项目已经在旋转但由于额外的成本和资源的能力,它是没有意识到到目前为止讨论下。电子商务的建立,通过互联网直接销售公司的配件产品可能在云计算的自适应的考虑。古德本和山(2010,p. 35)补充说:“云计算带来的价值链的变革,使企业更有效地响应客户的需求。”

With the combination of SaaS and the cloud platform ‘GROUP Live' the provider IBM offers especially in opposite to medium-sized enterprises the opportunity to benefit from the trade by ecommerce. The consideration of highest security standards does not only result in a competitive advantage in the dynamic markets but rather a large number of customers will be guaranteed by a maximal reliability and scalability. Finally, an implementation of the required software by the cloud and the involvement of business partners such as builder`s merchants benefits the acquisition of new customers.

随着SaaS的组合和云平台组活IBM提供特别是对中小企业的机会从电子商务贸易利益的供应商。最高的安全标准,考虑不只有在动态的市场竞争优势而大量客户将由一个最大的可靠性和可扩展性保证的效果。最后,通过云计算和业务伙伴如生成器`参与所需的软件实现的商人利益获取新顾客。

5.结论——5. CONCLUSIONS

The report has analysed that IT organisations are increasingly confronted with new economic challenges. In addition, the IT infrastructure burdens the annual IT budget with costs more than 80 per cent. At present, the reduction of operating costs, capital expenditures and risks is combined with an improvement of service quality and growth of further innovations. The analysis of the existing IT infrastructure and used IT components at Roto have illustrated that ideal conditions exist for the implementation of cloud computing. In addition, most of the described problems in the report, which are caused by cost and capacity-related aspects, can be solved with services from the cloud. The report presents that IBM is the only one provider in Germany whereby a genuine public cloud service can be found and the receipt of infrastructure resources are uncomplicated, flexible and available on demand. The research has shown that IBM and Roto have similarities in relation to the common usage of the database DB2, Siebel, SAP and Lotus Notes. Furthermore, the provider guarantees an implementation of the cloud computing solution within a short-term. High security measures and a cloud computing centre in Germany are further aspects which argue for IBM as a suitable partner of Roto. In comparison to the competition such as Amazon, IBM is not a low price cloud provider but reliability and perfect scores within the international ranking are positive indicators for this IT specialist. In cooperation with other business partners, for instance, the private cloud illustrates the perfect entry into the cloud system.

该报告分析了IT组织越来越面临新经济的挑战。此外,IT基础设施的负担的年度预算与成本80以上。目前,降低运行成本,资本支出和风险,结合服务质量和进一步的创新增长的改进。现有的IT基础设施的分析和应用组件在旋说明了理想条件下存在的云计算的实现。此外,大多数的描述问题的报告,这是由成本和容量方面造成的,可以从云服务解决。报告提出,IBM是唯一的供应商在德国,真正的公共云服务可以被发现和基础设施资源的收据都是简单的,需要灵活和可。研究表明,IBM和旋在关系数据库的db2,常见的用法相似的Siebel,SAP和Lotus Notes。此外,供应商保证云计算解决方案的实施在短期。高安全性的措施和在德国的一个云计算中心进一步方面认为IBM作为旋转一个合适的伴侣。在比赛中如亚马逊比较,IBM不是一个低价格的云提供商但可靠性和完美的成绩在国际排名均为正向指标这专家。与其他业务伙伴的合作,例如,私有云说明了完善的进入云系统。

5.2 Limitations of the report

该报告的5.2的限制

This report has been prepared to highlight resources as well as technical capabilities to improve the cost transparency and service quality in the IT infrastructure of Roto by investing in cloud computing.

本报告已编制,突出资源以及提高成本的透明度和投资云计算在旋转的IT基础设施服务质量的技术能力。

Keine Preisauskunft von IBM gegenüber Privatpersonen

没有preisauskunft冯IBM葛根üBER privatpersonen

Exakte Preiskalkulation erfordert das detaillierte Wissen der IT Spezialisten


恒温preiskalkulation erfordert DAS detaillierte知道它spezialisten der

IT Infrastruktur des direkten Wettbewerbs nicht ermittelbar

它进入direkten wettbewerbs不ermittelbar DES

Zeitaufwand zur Implementierung nicht ermittelbar

zeitaufwand夙implementierung不ermittelbar

Based on the IBM sales strategy ‘business-to-business', details about costs for IBM cloud strategies cannot be ascertained by private consumer.

基于IBM销售策略的“商业”,详细了解成本的IBM云策略不能由私人消费的确定。

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