Agriculture related enterprises refer to enterprises that provide pre production, mid production and post production services for agricultural production, or processing enterprises with agricultural products as raw materials and enterprises directly engaged in agricultural and sideline forest production, enterprises indirectly related to agriculture, as well as enterprises with agriculture as intermediary, agricultural information and agricultural science and technology. [1]
Corporate culture is the sum of material and spiritual achievements gradually accumulated through the continuous creation and inheritance of successive employees in the process of its own development. The construction of agriculture related enterprise culture bears the important responsibility of improving the comprehensive quality of employees, and has become the guarantee for the long-term development of enterprises. The cultural construction of agriculture related enterprises should take the socialist core value system as the core, actively cultivate the characteristic enterprise spirit, and gradually form a set of cultural brand construction system, which has become the common goal, value standard, basic belief and code of conduct followed by employees, the supporting force and internal driving force for the survival and development of enterprises, the important part of the connotation construction and core competitiveness of enterprises, and the external display of image and brand promotion, Internally, it is an important carrier for rallying people's hearts, inspiring spirit and building common values.
The construction of agriculture related enterprise culture is a systematic project, which mainly includes six aspects: spiritual culture, quality culture, system culture, behavior culture, environmental culture and characteristic culture.
Strengthen the construction of spiritual culture and shape the core and soul
The core and soul of enterprise culture is enterprise spirit. Enterprise spirit is a unique value judgment and rational pursuit formed in the long-term business history.
1.1 strengthen the organization and leadership of cultural construction. Enterprise leaders should attach great importance to the construction of enterprise culture, establish a functional department of cultural construction, and take strengthening and improving the construction of enterprise culture as an important part of enterprise development and improving the comprehensive quality of employees, as an effective thrust for enterprises to achieve scientific and sustainable development.
1.2 establish a long-term mechanism for cultural construction. Incorporate cultural construction into the medium - and long-term overall planning of enterprise development, and form a work pattern and management mechanism with the attention of main leaders, division of labor and cooperation of various departments, and extensive participation of employees. At the same time, theme activities will be held in combination with celebrations, special anniversaries and festivals, and the enterprise spirit will be further implemented through carriers with novel forms and rich contents, so as to make it deeply rooted in the hearts of the people, externalize it into the image of the enterprise, and improve the influence of the enterprise.
1.3 increase investment in corporate culture construction. Invest special cultural construction funds every year for major cultural activities and cultural facilities; Establish a special reward mechanism to reward those who have made contributions to the construction of corporate culture and outstanding achievements.
1.4 refine the core concept of cultural construction. Enterprises should refine the core values that adapt to their own development on the basis of socialist core values in combination with reality, and infiltrate them in the whole process of operation and development, so as to internalize them into the spiritual pursuit of employees and externalize them into the collective behavior, habits and personality of employees.
2. Build quality culture and form atmosphere
Quality is the life of an enterprise and the foundation and core of its survival and development. Quality culture is an important part of enterprise culture.
2.1 strengthen the construction of quality culture and create an atmosphere of scientific and technological innovation. Enterprises should vigorously promote scientific and technological innovation and respect knowledge and talents. Through scientific and technological innovation competition, post expert selection and other activities, employees are encouraged to develop new products that are more in line with market characteristics, save energy consumption and improve the comprehensive benefits of the enterprise. Once some enterprises did not want to make progress, did not pay attention to product innovation, and gradually reduced the quality of products; Some enterprises do not pay attention to supervision and protection when dealing with the right to use trademarks, resulting in the depreciation of the original famous brands.
2.2 strengthen the construction of quality culture and help the implementation of brand strategy. Enterprises should insist on putting quality in an important position of development, strengthen quality orientation, cultivate quality culture, improve employees' brand awareness, and let excellent quality culture ensure the results of the implementation of famous brand strategy. Many state-owned enterprises do not work hard to improve product quality and service after their products become famous, but "steal the beam and replace the pillar", or substitute inferior products for good ones. As a result, they smash their brands and even collapse.
3. Build institutional culture and improve rules and procedures
As the saying goes, "no rules, no radius". "Rules" are rules and regulations. Enterprises should focus on the concept of development, formulate corresponding management rules and regulations, and form an institutional culture to ensure the smooth progress of the cause.
3.1 establish and improve various systems and strengthen the construction of system culture. Enterprises should adhere to people-oriented, and constantly internalize the achievements of institutional innovation into the code of conduct of employees. Establish and improve the rules and regulations for product research and development, product management, staff human resource management, financial management, logistics support, marketing management and other aspects of work, ensure that all work has rules to follow, rules to follow, ensure that people and things are managed by systems, and further improve the standardized, scientific and institutionalized level of work.
3.2 fully implement various systems and ensure the construction of institutional culture. When formulating various rules and regulations, the enterprise should fully carry forward democracy, widely solicit the opinions of teachers and students, and enhance the scientificity of the system construction and the identity of the construction content, so as to smoothly internalize the rules and regulations into the common value orientation and conscious code of conduct of employees, reflect the harmonious relationship between employees and the enterprise, and enhance employees' understanding and implementation of rules and regulations.
4. Build behavioral culture and improve connotation and taste
Behavior culture is the culture produced by enterprise employees in production, scientific research, management and other practical activities. It is the concentrated expression of school enterprise culture and fine traditions in behavior.
4.1 establish an image recognition system. Enterprises can strengthen the construction of behavior culture by establishing and developing image system. Coordinate the coordinated development of the three subsystems of concept identification system, behavior identification system and visual identification system, further improve the cultural image identification systems such as corporate badges and flags, expand the design of applied visual identification systems such as office supplies, public facilities and cultural publicity, and standardize and design the procedures and requirements of important ceremonies and large-scale activities such as related celebrations.
4.2 standardize the behavior of employees. Establish and improve normative standards and assessment and evaluation methods such as "work norms", "code of professional ethics" and "work assessment and evaluation methods" to enhance employees' work consciousness; Carry out post training, selection of top ten employees and other activities to improve employees' work initiative.
4.3 play the role of media network. Plan and build a corporate culture communication system, integrate media and cultural information carriers such as internal publications, internal websites, official Weibo and mobile phone short message platforms, and give full play to the important role of online media in corporate culture construction.
5. Strengthen the construction of environmental culture and highlight the style and characteristics.
Environmental culture is an important carrier of corporate culture. Good environmental culture construction can play an important role in subtle and silent emotional cultivation, ideological influence and value recognition.
5.1 hardware environment construction, display enterprise characteristics. Give full play to the advantages of regional cultural resources, design and build unique cultural landscapes, work facilities, living conditions and image signs, and actively improve the working and living conditions of employees.
5.2 software environment construction, reflecting the enterprise style. Decorate the cultural atmosphere with exquisite cultural activities. Hold cultural activities with rich contents and novel forms, take the excellent project of cultural activities as the guide, and take the project operation as the way to form the structure and layout of cultural activities that encourage and support all departments to develop and innovate enterprise cultural activities.
6. Strengthen the construction of characteristic culture and create brands and advantages
Enterprises, especially agricultural enterprises, should pay more attention to the construction and development of their own characteristic culture in inheriting and managing the historical culture, and gradually form a distinctive cultural style. On the basis of extensive research and scientific analysis, according to the enterprise industry and industrial characteristics, management and service advantages, development characteristics and other factors, we should creatively further refine the cultural concept, and creatively form a cultural framework, so that the characteristic enterprise culture can be better implanted in the hearts of the people, "take root and sprout", so that the enterprise culture can play a full role in promoting development.
Corporate culture has strong cohesion and influence, and provides strong intellectual support and spiritual motivation for the development of enterprises. Building a good cultural atmosphere for the development of agricultural enterprises and building a scientific, systematic and practical development platform will continuously inject new connotation into the development of enterprises, and continuously improve the cultural taste and added value of enterprises, so as to continuously enhance the power, vitality, strength and comprehensive competitiveness of enterprise development.