A lack of artistic creativity, animation painting creation
China animation has now been through nearly a hundred years of history, in the early years of the Republic of China's animation experienced a glorious period short, Shanghai film studio art creation "proud of the general" "Na Zha Nao Hai" origami animation "proud of the duck" (Figure 1), China's first film version of animation "Lotus Lantern" etc. (Figure 2), both in shape and artistic methods have become a classic. The animation in the shape of a rigorous design, plane features, artistic technique and rich symbols and Chinese traditional patterns and elements in visual elements, have a strong connection with the audience, "Na Zha" and "Sun Wukong" and "incense" become a generation in the minds of the classic animated image. In recent years, with Europe and the impact of animation, after the 80 generation is obsessed with "Transformers" "Saint Seiya" "up" animation image, the children put the animation image as the emotional life of idol. China is now a lot of original animation modeling and plagiarism, a part of the people in this field lost the bottom line of the creation, to relax the pursuit of the quality of animation works, produced a large number of rough works. A popular and successful animated film, is not only a huge box office success, this animated film, also contains many cultural connotations and values, in the life of young people's values have a good effect. The reason for these problems is the lack of artistic creativity, in the creation of animation modeling, the idea is always a finger and blindly imitate is a terrible thing. I am doing the original design, so the design and innovation of a category of words are quite sensitive, always feel China's animation works, the new thinking is not clear, do not blindly imitate, can not attract the attention of the audience, often see Europe and the thinking of personal independence of conduct of animation, the mind will not praise and the lost. There is the lack of the application of planar visual language, but also an important reason for the failure of animation modeling. The main aspects of the visual art language include color, shape, composition and so on. The expression of midpoint line elements, color elements of visual language and abstract graphic elements like text and sentence composition modeling, symmetry, repetition, the principle of stitching the beauty of form is the language rhetoric of visual art.
In 2006 China produced by the digital world "Moebius" with numerous first in theaters screenings, the box office was very bleak (Figure 3). This lasted for several years, with the United States, Singapore, Malaysia technical strength to build a shadow version of the animation giant suffered a crushing defeat. The main reason for the serious imitation, lack of originality. The picture of the city scene, aircraft, props and other designs almost as well as the Star Wars movie series. Serious imitation of the "Lion King" "the prince revenge". Although invested a lot of money, the use of first-class production team, the use of the world's top production technology, but still suffered a box office fiasco. Chinese cultural elements used in the movie is almost zero, the original painting, action design and American animation almost exactly the same. On the contrary, in the 80s of last century, our creative animation works, "three monks" is a traditional Chinese story. Simple lines, ink painting, abstract shapes, relaxing the sound of singing, these alone hold the attention of the audience, the film was a great success, including many important domestic and foreign animation awards.
China animation of the root of the problem is the lack of original shape. If we can go from the blind imitation, flexible use of color, shape, composition design skills, and explore the application of China traditional visual elements and culture, China's animation industry will be thriving.
Two, the plane visual elements in the creation of animation
In a large number of studies found that the use of animation language in graphic animation works is very frequent, graphic design requires all have a strong ability of color, character design, layout design, design style and design, and application of comprehensive methods to perfect these aspects together. Animation design itself is also need to combine graphic design, lens design, color art. It requires designers with color, shape design, style design, film knowledge, computer knowledge. The expression of midpoint line elements, color elements of visual language and abstract graphic elements like text and sentence composition modeling, symmetry, repetition, principle of form beauty is a mosaic of rhetoric of visual art.
Animation and graphic design are transmitted to people through the visual communication. The animation is through the principle of persistence of vision, create a dynamic, visual experience personally on the scene. Although the animation is only more than and 100 years of development history, far less than the development of graphic design has a long history, but since the birth of animation and graphic design are inextricably linked. The main aspects of the formation of the plane of vision, such as color, shape, composition and other artistic symbols, is the animation of the audience to convey the most important part of the visual information. In the process of animation creation, the creator is often introduced into the flat language.
The former Soviet Union paper animation "Adagio" use made of paper materials, in the lighting to create a strong contrast of light and shadow, other simple lines, with abstract means strong, "through lighting changes, modeling the characteristics of symbolic techniques such as art processing and refining of the specific image, graphic language of visual forms in the the classic; Poland animation master Jan Lenica used books, magazines, posters and other cutting real printing and piecing together to create a series of experimental animation, graphic design techniques such as experimental animation" once upon a time "by splicing, printing cutting patterns point composition, color contrast and other conventional, given animation the unique spirit and vitality; China's use of traditional decorative patterns in the 1959 animated" fishing child ", although the scene is very simple But the details are very rich, through the modeling of traditional art, graphic design, foil concise and lively, style highlights the style of the screen. In the animation introduction of "graphic language" can better help give the animation designer animation style, color and other aspects in the aesthetic connotation, so that to create a more popular and a cultural and artistic connotation of the works.